Showing Up Authentically, Branding with Confidence & Building a Business That Feels Like You with Puja Malhotra

This week, we’re thinking about what it really means to show up as your full, unapologetic self – online, in business, and in life.

In this episode of Thinking About, I’m joined by Puja Malhotra, a branding strategist and founder of Roop Creative Agency, where she helps entrepreneurs build authentic, impactful brands that attract dream clients with confidence. With nearly a decade of experience in branding, website design, and strategy, Puja offers personalized services, including full-service design, intensives, and audits – all with a strong focus on making businesses feel like a true reflection of the people behind them.

She’s also the creator of Corporate Dropout: Mentorship for Creatives, a 6-month program empowering entrepreneurs to leave the 9-to-5 grind and build sustainable, scalable businesses.

We dive into the power of authenticity in branding and business, why showing up fully as yourself is the key to creating meaningful connections, and how stepping outside the box leads to more aligned opportunities.

In this episode, we’re talking about:

• The truth about authentic branding – what it really means and why so many people get it wrong.
• The permission we need to show up fully as ourselves and how to start practicing that daily.
• Overcoming self-doubt & imposter syndrome when building a brand that truly reflects you.
• How growing up in an immigrant household shaped Puja’s approach to identity, belonging, and business.
• The unlearning required after leaving the corporate world and why true success looks different than what we’ve been sold.
• Finding community, balance, and self-trust in an online world that constantly tells us to do more.
• Why branding is more than just a logo and how to build a business that actually feels like you.
• The mindset shifts that help you attract the right clients and opportunities without forcing it.

If you’ve ever struggled with self-doubt, showing up online, or feeling like you have to fit into a certain box, Puja’s insights will leave you feeling seen, inspired, and ready to step into your most magnetic, fully you version of success.

🎧 Listen to the latest episode of Thinking About wherever you get your podcasts.

Let's Connect

If you enjoyed this episode, please consider leaving a review and sharing it with someone who could use a little more mindfulness in their life. Your support helps Thinking About reach more listeners and grow our community of thoughtful, intentional individuals.

Continue the conversation with me on IG / Tiktok @thinkingaboutpodcast and @kirstimcnabney. Follow along on Substack for more conversations on the things that keep us thinking.

Connect with Puja:

On Instagram and threads Roop Creative Agency

Visti Puja's website https://www.roopcreativeagency.com

Read Puja's newsletter  https://www.roopcreativeagency.com/newsletter

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