In this week's episode, we are thinking about the world of brand and website design with Emily Foster, the creative mind behind Emily Foster Creative. Emily, a skilled brand and website designer with a creative services-based business, shares her journey from a simple t-shirt design in high school to building a successful career. She reflects on the balance of art and strategy in her work, explaining how her passion for creativity has shaped her path and ultimately led her to embrace the freedom and flexibility of working for herself.
Throughout the conversation, Emily and Kirsti discuss the entrepreneurial myth of work-life balance, noting that what often emerges instead is work-life flexibility—a theme both women relate to in their respective careers. Emily then shares practical advice on website creation, offering essential tips for anyone building or revamping a site, whether independently or with professional help. Kirsti poses a powerful question on how to use a website effectively to attract clients, prompting Emily to provide invaluable guidance on making sites client-focused and user-friendly.
Emily demystifies SEO, breaking it down in accessible terms, and explains recent changes to Google that could impact websites and businesses. She highlights the value of having a blog on a site for added relevance and engagement. When it comes to selecting a platform for website building, Emily strongly recommends Showit, citing it as her top choice. She also shares her insights on choosing the right designer, providing listeners with a checklist to ensure the designer aligns well with their brand and business goals.
Finally, Emily discusses the three most essential aspects of a website, rounding off an insightful episode filled with strategies for creating a website that not only represents your brand but also works hard for your business.
CONNECT WITH EMILY
On Instagram @emilyfostercreative
On her website at emilyfostercreative.com
Check out her Elevated Website Checklist
Hosted by @kirstimcnabney 🎙
Find links, inspiration and updates on @thinkingaboutpodcast
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