Exploring the Sweet Side of Cannabis: Matha Figaro's Journey with ButACake

Exploring the Sweet Side of Cannabis: Matha Figaro's Journey with ButACake

In this podcast episode, Bruce Eckfeldt chats with Matha Figaro, CEO of ButACake, a cannabis edibles company. Matha shares her journey from culinary arts to cannabis entrepreneurship, highlighting her motivation for entering the cannabis space and her experience as one of the first black women to obtain a cannabis license in New Jersey.

She discusses how her passion for baking led her to create her own business, initially selling butter cakes at farmers' markets before transitioning to edibles. Matha candidly talks about the challenges of incorporating cannabis into her products and navigating the licensing process in New Jersey, including financial burdens and regulatory hurdles.

Matha gives insights into her product lineup, which includes items like peanut butter and jelly brownies, oatmeal raisin cookies, and oral dissolvable strips. She also discusses her venture into beverages, offering hibiscus and peach elixirs in Delaware's medical market.

Throughout the conversation, Matha emphasizes her commitment to providing affordable cannabis products for diverse demographics and advocates for social equity in the industry. She calls for more collaboration among independent operators to drive industry-wide changes.

The episode wraps up with Matha's excitement about launching New Jersey's first legal pot brownie and where listeners can purchase her products. Overall, Matha's journey offers valuable insights into the challenges and opportunities in the cannabis industry and her vision for the future of her business.

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https://open.spotify.com/playlist/6DcePU0oe8tTIkNEgh4Lnm?si=n34irRnMQc2xcyQuZa51Hg&pi=u-N6H8Wpm6Q9e-