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March 27, 2025 β€’ 22 mins

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Wondering how to turn your expertise into an AI tool that helps others and generates income? In this episode of Think Inside The Square, I'm sharing the straightforward process I used to create Custom Cody, my Squarespace code AI assistant that's now helping hundreds of users with their website customization questions.

I'll walk you through my entire journey, including the complicated detours and technical rabbit holes that cost me months of development time, before sharing the much simpler approach I discovered. You'll learn exactly how to evaluate your AI idea, train your custom GPT on your unique knowledge, test it effectively, and share it with your audience using a pricing model that makes sense for your business.

This isn't about creating "passive income" (I spend hours every weekend improving Custom Cody!)Β  This is about extending your reach and helping more people with your knowledge. Whether you're a consultant, coach, designer, or specialist in any field, this episode gives you the practical blueprint to package your expertise into a valuable AI tool your audience will happily pay to use.

Important Links
πŸ“ Full show notes: https://insidethesquare.co/podcast/87
🎧 Past episodes: https://insidethesquare.co/podcast
πŸ’Œ Check out Custom Codey: https://customcodey.com
πŸ‘―β€β™€οΈ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

CHAPTERS
00:00 - The AI assistant I never thought I could build
01:00 - What exactly IS a custom GPT? (Simpler than you think!)
03:00 - The essential "intelligence test" your AI idea must pass
05:00 - My costly over-engineering mistakes (don't repeat these!)
07:00 - The OpenAI feature change that changed everything
09:00 - Training Custom Cody to speak "Squarespace" fluently
12:00 - Real-world testing: The secret to reliable AI responses
14:00 - Simple pricing strategies that make everyone happy
18:00 - Weekend optimization routine for continuous improvement
20:00 - Is creating a custom GPT right for YOUR expertise?

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

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