Thirsty Thursdays @3PM EST

Thirsty Thursdays @3PM EST

I'm a 20+ year veteran in the wine and spirits industry who loves innovation. I'm interviewing those who are creating it from agriculture to glass. We will deep dive into their journey and provide insights to help yours. We will discuss their major industry pain points and outlook for the future. If my guest has an item to drink or eat we will try it throughout the podcast. Come on the journey with us! Now On YouTube!! https://www.youtube.com/@ThirstyThursdaysat3PMEST

Episodes

October 16, 2025 โ€ข 74 mins

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๐Ÿ“ขI talk๐ŸŽ™๏ธwith Christa Cotton, CEO of El Guapo๐Ÿ‘๐Ÿท ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘ ๐Ÿฅ‚ย  ๐Ÿ˜ย 

ย When Costco canceled her order at the start of COVID, El Guapo CEO Krista Cotton was ready to close shop. Instead, she pivoted online โ€” and sold out in weeks.


ย Now her New Orleans brand is in 3,000 stores and won Tory Burch & James Beard awards. Hereโ€™s how she turned crisis into cocktail success ๐Ÿธโœจย 

From near bankruptcy to 882% growth ๐Ÿ’ฅ Kr...

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ย ๐Ÿ“ขI talk๐ŸŽ™๏ธwith Mike Fata, CPG Exit, Author of Grow and Investor and Mentor for many companies and individuals ๐Ÿ‘๐Ÿท ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘ ๐Ÿฅ‚ย  ๐Ÿ˜ย 

Watch the Full Episode Here

Professional Speaker, Best Selling Author, Founder and CEO, Chairman of the Board, Investor, Advisor, Ambassador, Host and Producer

ย Mike Fata went from a 10th grade dropout weighing 300 lbs to building and selling three CPG companies for NINE FIGURES. ๐Ÿคฏ On t...

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Precision ethanol reduction, low-alcohol wine, tech-driven beverage innovation, and AI insights collide in this epic chat with Altr CEO Richard Schatzberger! ๐Ÿท๐Ÿ’ก๐Ÿ”ฅ ย โจ@ThirstyThursdaysat3PMESTโฉย 

๐Ÿท Can wine still be wine without the ethanol? Thatโ€™s the question Richard Schatzberger, CEO & Founder of Altr, set out to answer โ€” and the answer just might flip the $1.7T global alcohol industry on its head.

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From JAG to Gin โ€“ How One Veteran Couple is Disrupting Spirits Discovery

๐Ÿ•’ By Jessie Ott | Thirsty Thursdays @3PM EST
๐ŸŽ™๏ธ Featuring: Mike & Dolly Waskiewicz, Co-Founders of The Bar Book

What if your next favorite spirit wasnโ€™t sitting on a shelfโ€”but in your pocket? Thatโ€™s the question Mike and Dolly Waskiewicz set out to answer when they created The Bar Book, a revolutionary app that matches people with spirit...

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๐Ÿ“ขI talk๐ŸŽ™๏ธwith Debbie Wildrick, Founder of Debbie Wildrick๐Ÿ‘๐Ÿท ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘ ๐Ÿฅ‚ย  ๐Ÿ˜ย 

Watch the Premiere Here @ 3PM EST May 22!


In this Thirsty Thursdays episode, host Jessie Ott sits down with the legendary Debbie Wildrickโ€”Founder of Debbie Wildrick Consulting and the โ€œQueen of Beverages.โ€ ๐ŸŒŸ

Debbie takes us through her incredible journey from merchandising grocery aisles in Texas to leading the $4B beverage business ...

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From flatboats to todayโ€™s bourbon boom ๐Ÿฅƒ Maggie Kimberl shares history, mentorship & industry challenges ๐ŸŒ Donโ€™t miss this deep dive! ๐ŸŽ™๏ธ ย @ThirstyThursdaysat3PMEST

In this episode of Thirsty Thursdays, Jessie Ott sits down with Maggie Kimberl, content editor of American Whiskey Magazine. From bourbonโ€™s roots in Louisville to the global whiskey boom, Maggie shares the fascinating journey of Americaโ€™s ...

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RTDs, THC drinks, NA growth, Gen Zโ€™s return to alcohol, and the RNDCโ†’Reyes CA shakeupโ€”whatโ€™s next for 2025? Insights from Uncle Nearest, Booze Biz & Business of Drinks ๐ŸŽ™๏ธย  โจ@ThirstyThursdaysat3PMESTโฉ ย 

Watch here on YouTube!ย  https://youtu.be/NJwLcZqJ9Cs

This quarterโ€™s Thirsty Thursdays roundtable brings Kate Jerkens (Uncle Nearest), Caitlyn LuBell (Booze Biz), and Erica Duecy (Business of Drinks) to deco...

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Live tasting with 5 top Washington Syrah winemakers discussing terroir, clones, staves, highโ€‘altitude vineyards & vintage trials ๐Ÿ‡ Watch withย  โจ@ThirstyThursdaysat3PMESTโฉ ย 

Youtube: https://youtu.be/DDyejw2eqX8


๐Ÿ“Œ Summary:
In this episode, I hosted a Washington Syrah tasting featuring five winemaking legends: Bob Betz MW, David Rodriguez, Trey Busch, Rosie Signerโ€‘Jenner & Caleb Foster. They poured thei...

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๐Ÿ‡ Meet Washington Syrah winemaking legends as they debate terroir, clone selection, barrel vs. stave aging & NA wines! Winemaker gold right here ๐ŸŽฏย  โจ@ThirstyThursdaysat3PMESTโฉ ย  #Syrah #winetalkย 

๐ŸŽ™๏ธโœจ In this epic winemaker roundtable, Jessie Ott sits down with Washington Syrah royalty including David Rodriguez, Trey Busch, Caleb Foster, Bob Betz, and Dichotomy Wines.

๐Ÿท The crew covers:
๐Ÿ”ฌ...

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ย ๐Ÿ“ข, of VP of Beverages of Robobank and Host of Liquid Assets๐Ÿ‘๐Ÿท ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘ ๐Ÿฅ‚ย  ๐Ÿ˜ย 

โ€œThe Great Disconnect?โ€ย 

ย ๐Ÿ“น Or watch on YouTube: https://youtu.be/pkpWJLFHrd8

Weโ€™ve all heard the headline: โ€œGen Z is drinking less.โ€ But beneath that clickbait is a more complexโ€”and more urgentโ€”story. On this episode of Thirsty Thursdays, I sat down with Bourcard Nesin, VP of Beverages Research at Rabobank, to ask: Whatโ€™s actually driv...

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๐Ÿ“ขI talk๐ŸŽ™๏ธwith KC Hensley, of Momo's Michelada Mix๐Ÿ‘๐Ÿท ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘ ๐Ÿฅ‚ย  ๐Ÿ˜ย 

Just in time for International Michelada Day on July 12th!!ย 

From bootstrapped beginnings to statewide success, KC Hensley shares how a trip to Nicaragua inspired Momoโ€™s Michelada Mix โ€” a tomato-free, top-rated drink thatโ€™s shaking up bars across Texas. ๐Ÿ’ฅ

In this episode of Thirsty Thursdays, Jessie Ott and KC talk:

  • The origin story of Mo...
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๐Ÿ“ขI talk๐ŸŽ™๏ธwith Jeff Foss, of Suavecito Tequila๐Ÿ‘๐Ÿท ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘ ๐Ÿฅ‚ย  ๐Ÿ˜ย 

Watch the Premiere Here @ 3PM EST May 22!

From agave farm to Total Wine top seller ๐ŸŒฑ๐Ÿฅƒ โ€” discover how Suavecito Tequila went viral with zero additives, full sustainability & no celebrity hype! #FNBinnovation ย @ThirstyThursdaysat3PMEST ย 

Jeff Foss of Suavecito Tequila joins Jessie Ott on ๐ŸŽ™๏ธ Thirsty Thursdays to share how a family-run te...

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๐Ÿ“ขI talk๐ŸŽ™๏ธwith Christy Serrato, CEO and Founder of PairAnything๐Ÿ‘๐Ÿท ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘ ๐Ÿฅ‚ย  ๐Ÿ˜ย 

Discover how Christy Serrato turned her love of Filipino cuisine into a tech-powered wine pairing startup ๐Ÿท๐Ÿ”ฅ Learn how PairAnything is changing the wine game with personalization!ย 

In this Thirsty Thursdays episode, Jessie Ott sits down with Christy Serrato, founder of PairAnything ๐Ÿท๐Ÿ’ก From delivering pizzas to launching...

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๐Ÿ“ขI talk๐ŸŽ™๏ธwith Jon Macaskill about his Navy and SEAL service and his transition to Mindfulness Coach, Dad, and Podcast Host! ๐Ÿ‘๐Ÿท ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘ ๐Ÿฅ‚ย  ๐Ÿ˜ You can have him as a personal coach or team leadership coach as well as learn Mindfulness on his Podcast โ€‹ โจ@mentalkingmindfulnessโฉ ย 

Text Mindful to 33777 to reach Jon!

Or via his Website:ย  https://frogmanmindfulness.com/

Join Navy SEAL-turned-leadership coach Jon Macaskil...

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๐Ÿ“ขI talk๐ŸŽ™๏ธwith Ardashia Townsend about Food & Beverage Industry Trends! ๐Ÿ‘๐Ÿท ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘ ๐Ÿฅ‚ย  ๐Ÿ˜ She is the Content Director, SupplySide Food & Beverage Journal. Owned by Informa

๐Ÿ“ฝ๏ธ Watch on YouTube! ๐ŸŽž๏ธ https://youtu.be/xookuXBgrjA

This week on Thirsty Thursdays, Jessie Ott welcomes Audarshia Townsend, Content Director at Supply Side Food and Beverage Journal, to unpack the biggest trends shaking up t...

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๐Ÿ“ขI talk๐ŸŽ™๏ธwith Julie Milroy, Erica Duecy, Caitlyn LuBell and Katharine Jerkens about the Beverage Industry Recap of Q1! ๐Ÿ‘๐Ÿท ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘ ๐Ÿฅ‚ย  ๐Ÿ˜

๐Ÿ“ฝ๏ธ Watch on YouTube! ๐ŸŽž๏ธ https://youtu.be/TL7uKLkEb8s

๐Ÿš€ Dive into the latest beverage industry trends from Q1 2025! Discover insights on non-alcoholic drinks, functional beverages, and market shifts. Stay ahead in the F&B world! ๐Ÿน๐Ÿ“ˆ #BeverageTrends #Th...

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๐Ÿ“ขI talk๐ŸŽ™๏ธwith Patricia Vasconcelosย  Founder-The Paire Agency- Crafting Brand Stories and Execution for Taste and Space. Wine and Spirits. ๐Ÿ‘๐Ÿท ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘ ๐Ÿฅ‚ย  ๐Ÿ˜

From Jack Danielโ€™s in NYC to $167K luxury spirits, Patricia Vasconcelos spills the ๐Ÿธ on nightlife, brand building, & global travel. Must-watch for F&B pros!ย 

Watch here on YouTube! ย @ThirstyThursdaysat3PMESTย 

In this episode of Thirsty Thurs...

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๐Ÿ“ขI talk๐ŸŽ™๏ธwith Dr. Ken Thompson, Army Veteran & CEO of Trendsetter Spirits, shares his powerful journey from military service to launching a Veteran-supporting liquor brand!ย  #Veterans #Spirits ๐Ÿ‘๐Ÿท ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘ ๐Ÿฅ‚ ๐Ÿ˜

100% OF PROFITS GO TO VETERANS!

@ThirstyThursdaysat3PMEST Watch on Thursday, March 27th! @3PM

๐Ÿ’ฅ Dr. Ken Thompsonโ€™s Inspiring Journey: From combat in Iraq to a Ph.D. in education, proving resilience agai...

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๐Ÿ“ขI talk๐ŸŽ™๏ธwith Jake Karls Owner of Mid-Day Squares! ๐Ÿ‘๐Ÿท ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘ ๐Ÿฅ‚ ๐Ÿ˜

How did Midday Squares go from a condo kitchen to 9,000 stores? ๐Ÿคฏ๐Ÿ”ฅ Jake Karls shares the power of authenticity, brand storytelling & social media marketing! ๐Ÿ’ก WATCH NOW! ๐ŸŽฅ @ThirstyThursdaysat3PMESTย 

๐Ÿ’ฅ The Power of Authenticity in Branding with Jake Karls ๐Ÿ’ฅ

What makes Midday Squares a standout brand in the food industry? Authenticity, sto...

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๐ŸŽ™๏ธ In this episode, we sit down with Ian Perez, the visionary behind Brand Arc at MHW, who is helping beverage brands break into the U.S. market! ๐Ÿธโœจ

๐Ÿ’ก Key Takeaways:
โœ… How Ian went from Ireland to NYC ๐ŸŒ
โœ… Inside Brand Arcโ€™s innovative approach ๐Ÿš€
โœ… What it takes to launch a successful alcohol brand ๐Ÿพ
โœ… Challenges & trends in the alcohol industry ๐Ÿ”ฅ
โœ… Marketing, sales & compliance secret...

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