Influencer SaRatta explores middle age style, second acts and life's resilience

Ever secretly eye that bold piece in the store window while playing it safe? Saratta Murphy brings fearless wisdom about redefining life and fashion after 40—without losing yourself in the process.

From running two Texas businesses to relocating across the country just weeks after burying her father, Saratta now inspires thousands of Gen X women as a content creator and influencer. She and Karen explore conquering educational goals later in life and navigating grief while pursuing dreams. Saratta's challenge: "I am fearing less of what other people think and appreciating who I am, showing up just as that."

Transform your "I don't know how to dress" anxiety into "I'm going to try that pink scarf" excitement. Saratta shares how clients moved from "boring wardrobe" moments to authentic style expression. That blazer you've been eyeing? These aren't fashion mistakes—they're style evolution opportunities. The conversation covers supporting friends through loss and the gift of moving in silence until you're ready to share big dreams. Listeners get actionable style tips, grief support wisdom, and mastering what Saratta calls "shopping your own closet."

Saratta Murphy, 48, is a Gen X content creator, influencer, and authentic life enthusiast. She earned her MBA and marketing degree in nine months while processing grief and major life changes. After building two successful businesses, burying her father, and relocating cross-country within two weeks, she now empowers women to show up authentically. Her philosophy: "fearing less of what other people think" while focusing on practical wisdom over perfection.

Episode Breakdown:

(00:00) Introducing Saratta Murphy: From business owner to content creator (01:20) Age and attitude: Embracing 48 and looking forward to 50 (03:45) Educational transformation: Two degrees in nine months (08:30) Moving in silence: Protecting your dreams from doubt (11:45) Navigating loss: Losing a parent and honoring their legacy (14:45) How to show up for friends in grief (16:00) Finding purpose that evolves with you (21:00) Business lessons: What problem are you solving? (28:45) Summer 2025 fashion essentials and comfort zone expansion (36:00) Shopping your closet and the power of blazers (42:00) Scarf styling for beginners (featuring the pink scarf challenge!) (47:00) What to put away for summer 2025 (56:00) Favorite shopping destinations from H&M to Goodwill (59:00) Styling the men in your life with love

ThirtyFiveSixtyFour is a podcast for listeners between the ages of 35 and 64. Available on all major podcast platforms, the show offers an engaging journey through the various challenges and experiences of midlife. ThirtyFiveSixtyFour presents a distinct departure from the traditional midlife crisis storyline. Instead, it champions the perspective that midlife should be viewed as a period marked by play, discovery, transformation and possibility.

Resources:

SaRatta's Instagram: https://instagram.com/the_unimaginedlife SaRatta's Amazon Store: https://amazon.com/shop/theunimaginedlife?ref_=cm_sw_r_apin_aipsfshop_FJ82XC5Z9EEER8HFV661&language=en_US  SaRatta's TikTok: https://tiktok.com/@theunimaginedlife?_t=ZP-8whnWEFTwtS&_r=1 

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