Amy Rempel - From Third-Generation Grocery to Pioneering Kids' Skincare
In this episode, we sit down with Amy Rempel, owner of Elevation Brands and founder of Fresh Faces Skincare, Canada's first skincare line specifically designed for kids. Amy brings a unique perspective to the natural products industry as a third-generation grocery professional whose great-grandfather helped bring Metro stores to Ontario.
What You'll Learn:
- How Amy identified a dangerous TikTok trend of kids using adult skincare products and turned it into a business opportunity
- The reality of working with brokers vs. distributors and what brands need to know before making the call
- Why Amy created a consulting package to bridge the gap between direct-to-consumer and retail-ready brands
- The importance of having distribution, funding, and production capacity in place before approaching brokers
Major Announcement: Amy shares her exciting news about receiving a Golden Ticket and getting Fresh Faces Skincare into Walmart stores nationwide starting February 2025 - and how she's already thinking strategically about execution rather than just celebrating the win.
Key Takeaways:
- The difference between wants vs. needs in emerging categories
- How to position new products in conventional retail (hint: clear shelf signage is everything)
- Why understanding your retailer's customer base is crucial for success
- The evolution of brand partnerships and when it's time to level up
Amy's pragmatic approach to business development and her deep industry knowledge make this a must-listen for anyone looking to scale their brand or work with brokers effectively.
Check out Fresh faces here: https://freshfacesco.com/
Find Amy Rempel here: https://www.linkedin.com/in/amy-rempel/
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