Join Phil and Kenny as they hit the road with Simran Kaur, Sales Manager for Western Canada at Chiba Organics, for an unfiltered conversation about navigating the Canadian CPG and retail landscape.
From her start handling national accounts for McDonald's and Starbucks at Zomato in Delhi to building relationships with independent grocers across Western Canada, Simran shares hard-earned wisdom about what it really takes to succeed in this business. Recorded on a marathon road trip, this episode dives into the realities of selling into retail: managing out-of-stocks honestly, building authentic store relationships, understanding that it's never about you—it's about helping stores serve their customers better, and why owning your mistakes is non-negotiable.
Whether you're breaking into the industry, managing accounts, or just trying to understand how products make it onto shelves, this conversation delivers practical insights and real talk about the challenges and rewards of life in Canadian retail and CPG.
You can find Simran here: https://www.linkedin.com/in/kaur-mansimran/
In case you're interested in working with Jiva Organics: https://www.jivaorganics.ca/
Thank you to Field Agent Canada for supporting the podcast https://www.fieldagentcanada.com/
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