Trading Cards to Facebook Fame: How One Collector Built a Digital Empire
Join Phil and Kenny as they dive deep into the fascinating world of modern card collecting with special guest Anthony from Red Light Sports. What started as a COVID hobby digging through childhood collections has evolved into a thriving Facebook Live business that's redefining how collectors buy and sell.
Anthony takes us behind the scenes of his innovative approach to card sales - from mystery bags that guarantee value to live auctions that keep hundreds of viewers engaged for hours. Discover how he built a community of 1,400+ members, created custom entertainment elements (yes, there's a theme song!), and turned what could be mundane transactions into must-watch events.
In This Episode:
- The psychology behind mystery pulls and why "the first one's free"
- How to pivot from daily auction management to streamlined live shows
- Building customer loyalty through entertainment and guaranteed value
- The challenges of going live for 5-6 hours twice a week
- Why Anthony's girlfriend's AI skills became a game-changer
- Phil's continued resistance to card collecting (spoiler: 2,000 cards is apparently "nothing")
- Kenny's potential future as a guest auctioneer
Whether you're into cards, curious about Facebook Live selling, or fascinated by how hobbies become businesses, this episode offers insights into community building, digital entrepreneurship, and the passion that drives collectors.
Plus: Plans for an epic Vancouver ice cream tour featuring 218 flavors at La Casa Gelato - because apparently that's how card people network.
Find Anthony at https://www.facebook.com/share/g/1CqUYjddbr/
Check out La Casa Gelato here: https://www.instagram.com/lacasagelato?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Thank you to Field Agent Canada for sponsoring the podcast: www.fieldagentcanada.com
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