'From HVAC with CARE' Building Trust where it matters most- with Jeff Schwartz

In this episode of TFR: This Feels Right, Jeff Schwartz, CEO of Go Lime Inc, shares how HVAC and empathy—um, two words you don't usually hear together—can become a foundation for trust, leadership, and customer loyalty.

With over two decades of leadership experience in the Telcom industry (and young entrepreneur DJ) - now at the helm of Go Lime, Jeff brings a people-first approach.

His CARE model (Communicate, Acknowledge, Respect, Empathy) guides how his teams connect with customers—and with each other.

He shares with us how he gets buy-in from teams, removes the pressure to “sell,” and uses small, personal actions to build a real connection—with employees and customers alike.

“If you want people to care about the customer, you have to show them what care looks like on the inside first.” Jeff Schwartz

Key takeaways:
• Recognition and validation often matter more than raises
• Listening isn’t passive—it’s a leadership strategy
• Trust is built through behavior, not branding

📩 Connect with Jeff at [e-mail] or on LinkedIn.

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