September 30, 2025 • 19 mins
Transformation isn't something you do—it's something you become. Today marks a pivotal shift as we rebrand from Win On Purpose to Live Transformed, creating alignment between our podcast, health coaching practice, and online community under one powerful banner.
This rebrand isn't just cosmetic. It represents years of evolution in understanding what creates lasting health transformation versus temporary changes. Through my own journey—losing 120 pounds as a teenager, later battling fitness obsession, then navigating a debilitating injury that left me bedridden for over two years—I've discovered that sustainable change requires more than motivation or information. It demands a complete identity shift.
The new LIVE Transformed ethos captures this philosophy through a powerful framework: Lead yourself first, taking responsibility rather than waiting for rescue. Integrate health into who you are, moving beyond plan-following to identity-changing. Value what truly matters, focusing on energy and impact rather than just appearance. Engage fully in the process, committing to consistent evidence-based habits rather than fads or extremes. When health becomes who you are rather than just what you do, transformation becomes permanent.
While the name changes, our commitment doesn't. You'll still get the same evidence-based, practical tools and straight talk you've come to expect—now with even greater clarity of purpose. Join us in the Live Transformed Facebook community where the conversation continues, and stay tuned for our upcoming series on fat loss over 40, where we'll cut through myths about metabolism, hormones, and aging to deliver strategies that actually work.
For Motivation and More Free Content, Visit Our THI Facebook Page!
Click Here And Follow Coach AK For Even More!
Join Our Free Facebook Group: Live Transformed: Rebuild Your Health, Habits, And Headspace
Instagram: @coachadamkelley
www.transformedhealthcoach.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello and welcome back to the podcast.
So, as you notice, there's noteven an intro on this one, no
theme music or anything likethat, because this is a very
special episode in which I amintroducing our rebranding of
the podcast.
So if you've been with me for awhile, you know this show as
the Win On Purpose podcast,right, and that's been a
(00:23):
powerful name.
Really it has.
It's something that I've takenon as an identity.
It's something that I've pushedout for years now.
You've seen it on my clothing,You've seen it on my hashtags,
you've seen it everywhere.
If you know me personally, ifyou're friends with me on
Facebook, social media, whatever, it has been a motto for my
life, and that's because winningwith intention is what health
(00:46):
and transformation are all about.
Okay, it doesn't just fall intoyour lap.
Good health isn't something youjust wake up with.
It's a proactive journey eachand every day.
But today is a turning point.
So, starting with this episode,the show is being rebranded as
Live Transformed.
Okay, l-i-v-e Transformed.
(01:06):
Now, this isn't just about anew name, it's about alignment.
It's about pulling together theTransform Health Initiative,
our Live Transformed Facebookcommunity and this podcast into
one clear mission.
So today I wanna do threethings all right.
Number one I wanna share whywe're making All right.
Number one I want to share whywe're making this change.
Number two I want to break downwhat live transformed actually
(01:30):
means, the ethos behind it.
Okay, it's not just a phrase,but there's actually meaning.
Okay.
And number three cast visionfor where we're going next.
So this episode is more than anannouncement.
It's the heartbeat of themovement we're building together
.
So why the change, you may beasking.
So when I started the Went OnPurpose podcast, I wanted a
(01:52):
podcast that cut through thenoise of health and fitness
advice and give busy people thetruth.
Okay, not sugarcoating things,not saying what sounds sexy or
popular, but just the raw dogtruth.
All right, and I think thatwe've done a pretty good job at
that.
All right, if I say so myself,I feel like we've done decent.
But here's the thing went on.
(02:12):
Purpose always felt like atagline, which is pretty much
what it's been for me a strongtagline, but not the name of an
actual movement.
All right, and we're all aboutmovement.
Meanwhile, everything else we'rebuilding already points towards
transformation.
Our health practice is calledTransformed Health Initiative,
which is where we take theinitiative to transform our
(02:34):
health and the health of othersthrough our coaching.
Our online community, facebookcommunity, is called Live
Transformed, and here we werewith a podcast under a
completely different banner.
Okay, you see the kind ofmissing connection here and that
definitely created a gap.
And if there's one thing thatI've learned, it's that clarity
matters.
If we want people to understandwhat we're about and feel
(02:56):
invited into it, the messageneeds to be simple and unified.
So we're aligning everythingunder one name Live Transformed.
Okay, why?
Because this isn't about apodcast or even just a coaching
program.
It's about a way of living.
It's about a standard, an ethos, a daily choice the Live
(03:18):
Transformed ethos.
Let me introduce this to youguys.
I love this, I've worked hardon this and it's definitely
going to be a game changer foryou, I promise.
So let's talk about that ethos.
Live isn't just a word.
It's an actual acronym, okay,and it's the backbone of the
movement.
So I'm going to break down eachletter of live that's the
acronym and break it down frommy experience, how I've come to
(03:40):
this and then also how Iintertwine this with my clients.
Okay, so L stands for leadyourself first.
Lead yourself first.
When I talk about leadingyourself first.
I don't mean a motivationalposter or some feel good slogan.
I mean the daily decision tostep up when no one is coming to
save you.
(04:00):
Okay, for me, that lesson camein layers.
It did not happen all at once,and I'm still understanding this
and growing in this to this day.
So, as a teenager, I was livingwith trauma and anger and
self-destruction.
I lost over 120 pounds on myown, though, because one day I
realized nobody is going to doit for me.
(04:21):
Nobody.
My mom couldn't do it, mybrother couldn't do it, my
friends couldn't do it.
It was actually up to me.
The government couldn't do it,big pharma couldn't do it, big
food couldn't do it, the dietworld, the fitness industry
couldn't do it.
I had to take initiative.
All right.
Then, years later, I swung inthe opposite direction.
All right, I've always been theall or nothing person up until
(04:43):
recent years, so that was me inthis situation.
So I was obsessed with fitness,overtraining, under eating and
losing balance.
As a matter of fact, a lot oftimes I would use exercise as
kind of a way to punish myselfbecause of what life was doing.
So what does that mean?
Like if I had a bad breakup?
(05:03):
Or money.
You know, money was funny for alittle while, or whatever was
happening in life.
I would turn to fitness as a wayto like, okay, well, I'm going
to, I'm going to just get better.
Then it was like a weird way ofjust like, hey, if nothing else
, I'm going to be destroyed bythe day, and then I can't really
be stressed out because I'm tootired.
So I would go all in trainmultiple times per day, become
(05:26):
super obsessed with it and alsoI thought that health was about
image.
I thought that's all I caredabout.
You know, again, I was 20something years old and it
nearly wrecked me.
All right, I had to learn thisthe hard way.
And then there came the injury.
So I injured my neck and spine.
That left me 95% bedridden forover two years more, like two
(05:46):
and a half years.
I couldn't work, I couldn'tprovide, I couldn't even mow my
own yard and for all my fellasout there, you know how hard
that one is when you can't eventake care of your own yard, and
that depression that followedwas darker than anything I'd
ever faced before.
It was not a good place.
Thanks, thanks, thankful to mywife and counseling and my
(06:08):
heavenly father, cause withoutthose three, your boy may not
even made it out of that.
All right, and it was, excuseme.
And it was in counseling that Irealized that I had two choices
, and that's it.
I can either stay there and dieyoung, all right, do nothing
and just keep dwindling awayinto this depression, or I could
take control and become the manthat I was designed to be.
(06:30):
That's when the ethos of LiveTransform started to take shape,
before I even had a tag onanything.
That's when it really startedto become something for me.
Leading yourself now meansholding yourself to daily
standards, looking myself in theeyes in the morning and at
night and being proud of who Iwas in between.
It means honesty, humility andcourse correction Doesn't mean
(06:53):
perfection.
It means being responsible,taking initiative, and I've seen
the same shift in my clients.
Usually, first they decide,they stop dabbling, they stop
questioning, they stop playingaround with the idea and they
finally commit.
Then they embrace the boringhabits getting steps in getting
(07:14):
adequate sleep, drinking water,eating healthy food, being
consistent, where they can allknow all the things we consider
as boring and not exciting, theystart to embrace it.
You know, it doesn't alwayshappen at first.
Sometimes it takes some time,sometimes it takes some months,
but eventually the successfulclients they finally started
embracing that.
Wow, this is the answer.
All I got to do is just keepdoing these things and then
(07:37):
finally they ripple out toothers, so they start
influencing their kids, theircoworkers and family.
Without even realizing it, likeit, just it has a natural effect
on those around us.
And unfortunately, the oppositeis also true, which I've also
seen with some of my clients whoweren't successful.
And when someone refuses tolead themselves successful, and
(08:02):
when someone refuses to leadthemselves, every failed attempt
reinforces a belief thatthey're a failure.
Okay they, they take thatidentity on themselves.
Quitting becomes easier eachtime, more convenient each time.
That's why this principle isnon-negotiable guys, if you
can't lead yourself, you can'tlead anyone else.
Okay it, it starts with us.
Now I in the live transformethos.
(08:23):
I means integrate health intowho you are.
Okay, leading yourself is thedecision, integration is the
commitment.
For years I treated health likea project.
That's all it was to me,something I did for a season.
That's why I would yo-yo in andout, back and forth gain weight
, lose weight, gain weight, loseweight.
(08:44):
I'd get fired up, I'd lose abunch.
Then I'd eventually drift backand gain it back, or at least
gain back a big portion of it.
The breakthrough came when Istopped seeing health as
something I did and startedseeing it as part of my actual
identity.
So now I don't ask am Imotivated today?
Do I feel like it today?
I remind myself this is who Iam, adam, this is who you are.
(09:07):
Okay, I don't need perfectconditions.
I just keep showing up becauseI wouldn't know how to live any
other way.
Like training is just part ofwho I am.
Eating healthy overall is partof who I am.
These lifestyle habits is partof who I've become.
And the difference between planfollowers and identity changers
is literally night and day.
(09:27):
It seems like the goal is to bereally good at following a plan
.
That's just the start.
The true goal is to change ouridentity.
So plan followers they rely onexternal push.
They need someone to drag themalong.
They need a coach to constantlystay on them.
They need their family to be inalignment.
They always need need, needfrom everybody else so that they
(09:48):
can do the things they need todo.
But identity changers theytrust the process, they stick to
the plan, they embrace the longgame.
They understand this is not ashort thing, this is a lifestyle
which means for life.
They act consistently becausethey know every rep, every meal,
every choice is shaping whothey are.
(10:11):
Okay, they see the big picture.
Without integration, the cyclejust continues to repeat.
Guys, you lose weight, youregain it, you lose faith, rinse
, wash, repeat.
With integration, the cycleends.
Okay, there is light at the endof the tunnel and health then
becomes permanent.
All right, this episode isbrought to you by Transformed
(10:35):
Health Initiative.
At THI.
We believe living transformedmeans more than just chasing
diets or workouts.
It's about rebuilding your body, rewiring your habits and
redefining your identity so yourhealth finally fits real life.
If you're ready to stopstarting over and start living
transformed, that's exactly whatour coaching is here to do.
(10:56):
When you're ready, we'll walkthe path with you.
All right back to the episode.
So for V in our LIVE acronym Vstands for value, what truly
matters.
For years I chased the wrongthings Image, reputation,
approval definitely the approvalpart.
I thought if I looked apart,I'd feel whole.
(11:17):
I thought if people admired mefor my physique, for my health,
then I would be the man.
Like, all things would work outfor my good Boy.
Was I wrong?
Because behind closed doors Iwas totally drowning.
I was, and this was all inshame and in darkness and in
secret, like it usually happens.
I was overeating, thenovercorrecting and then caught
(11:39):
in guilt and shame on a regularbasis.
And talk about beating yourselfup Like that's the best way to
do.
It is when you're in thatconstant loop of being out of
control, feeling terrible aboutit, and then it just keeps
repeating, even though you thinkit would stop, because you feel
bad.
That's not the way it works.
But the turning point wasrealizing that transformation
isn't about impressing the worldor impressing anybody.
(12:02):
It's about becoming the manthat my creator called me to be.
Ok, bigger purpose it's aboutleadership, legacy and impact.
All right, and I see that shiftin my clients as well.
So at first you know it was allabout the number on the scale.
Hey, I want to get down to thisway.
I want to lose this much weight, which is fine.
You got to start somewhere,right.
But when they start valuingenergy and health relationships,
(12:26):
legacy the scale becomessecondary.
It just becomes the data point,which is how you should look at
scale weight, self-respectself-respect becomes the driver.
Okay, when you don't value whatmatters, your life.
Sorry.
When you don't value whatmatters, you live trapped in
superficial goals okay.
You stay stuck in that samecycle.
(12:48):
When you do, you raise yourstandards and your life follows.
Okay.
When you start valuing whattruly matters, those things that
you know how we feel, how wemove, how we live, what example
we're setting, that's where ourstandards are risen Okay, and
your life starts to followthrough with that, you start to
(13:09):
model this and everything thatyou do.
And our last letter in the liveacronym for live transformed is
E engage fully in the process.
Okay, not just engage in theprocess, but engage fully in the
process.
Engagement doesn't meangrinding out until you burn out.
It means planting both feet andrefusing to pull one back.
(13:30):
Okay, you're staking your claim?
All right, you're planting yourflag.
For me, I used to dabble allright, I'd chase extremes, I'd
follow diet culture, I'd wreckmy body with fads.
I wasn't fully engaged, eventhough at times I felt I was.
I was motivated, but I wasn'tanchored.
The breakthrough came when Irealized transformation happens
(13:52):
in consistency Small,evidence-based habits, not just
noise, but things that actuallyshow to work, stacked day after
day.
That's engagement.
And here's the truth when Ineglect my health, everything
suffers.
Okay, this is the biggest thingI want people to realize,
because so many people haveguilt over taking care of
(14:13):
themselves, especially mom guiltwhere mom feels bad because
she's spending however much timeworking out each week and
eating better and things likethat.
She feels like she's taken awayfrom her family, being selfish,
all that.
But, guys, I tell you, when youneglect your health, everything
around you suffers for it.
So, same thing in my case.
Everything suffered my patients, my relationships, even my pain
(14:36):
levels, because we know whenwe're not taking good care of
our health, pain levels tend toaveragely be higher than when
we're getting good sleep, eatingwell, moving our bodies, all
that.
But when I engage fully, I'mequipped to be the man I'm
called to be.
Okay, it's the difference maker.
And I tell my clients all thetime taking care of yourself
isn't selfish.
(14:57):
I know if you're listening tothis and you work with me or
even had a consultation with me,I would almost promise you
you've heard me say that in theconversation at some point.
Taking care of yourself isn'tselfish, it's service.
Ok, because when you're fullyengaged, you show up better for
everyone around you.
Literally everybody isbenefited your kids, your spouse
(15:18):
, your co-workers, youremployees, your employers, your
friends, your neighborhood, yourcommunity.
Everybody wins when you takecare of yourself because you
show up a better person, andwhen more people engage.
That way, the ripple effectsbecomes a movement.
That's the vision for Livetransform.
(15:39):
We want this thing toinfiltrate and spread across as
many lives as possible, becausethen we're actually changing our
culture and changing the way wesee health overall, and that's
how we're going to impact theworld.
Okay, so let's look at what'sgoing to stay the same.
Okay, everything's saying, oh,this is brand new.
What is all this?
Okay, let me reassure you.
(16:01):
What isn't changing is me orthe mission.
So the podcast really isn'tchanging.
Ok, you'll still get evidencebased, practical episodes every
week.
You'll still hear me challengethe myths, talk my talk, talk my
smack and give you tools thatwork in real life.
Ok, actually applicable, ok,practical.
And you'll still hear the sameheartbeat for transformation
(16:24):
that lasts.
Okay, we're always looking atthe long-term vision.
Right, that's what we're goingto continue to do, because it's
all about transformation.
Transformation is a lifetimeprocess.
The difference is alignment.
Okay, the podcast, the healthpractice and the community now
carry one unified name livetransform.
Because, although our coachingcompany is THI transform health
(16:46):
initiative.
Live transform is like thecontinuation of that.
Rather, if it's on your own orcontinuing with us, then you
start to live transformed.
So it goes from just doingcertain things, creating habits,
to living that out on a day today basis.
Ok, sounds good, right?
(17:07):
That's because it is.
You should be working with us.
So what's next?
What's ahead?
The first big teaching seriesunder the new name will be
drumroll, please, fat loss over40, the Truth and the Tools, the
information, the education andthe application.
So this is going to be a reallygood one, and we're going to
(17:30):
cut through the myths aboutmetabolism, hormones and aging
and give you a clear path forfat loss that actually works in
your 40s and beyond.
It's not just your 40s, and ifyou're younger than 40, this
series is going to be a hugeimpact for you as well, because
this is going to be gearing youup for the remainder of your
life.
If you start in your 30s oryour 20s, imagine how much
(17:53):
farther you're going to be aheadthan those that are starting in
their 40s or after.
Either way, you should getstarted, but if you get started
earlier, that's just moresuccess, and I want to offer you
an invitation.
If you're not already in theLive Transform community on
Facebook, what are you doingwith your life?
You're tripping, bro.
(18:14):
No, that's where theconversation continues.
The podcast is where you learn.
The community is where you liveit out, so it's a great place
to be.
I share a lot of educationalcontent on there.
Our other coach, coach Nick,also shares a lot.
A lot of our members share alot of things.
You have community.
(18:35):
You have people standing up foreach other, people sharing
their journey, and it's abeautiful thing to see other
people on a very similar, if notthe same exact journey as you
that you can lean back on or getmotivation from.
Ok, definitely, definitely.
You want to be a part of ourlive transformed community on
Facebook.
So look it up.
Live transformed Transform yourhealth, your head, your head
(18:59):
space.
Sorry, butchered that one, butjust look up Live Transform.
Okay, just look that up.
That's all you got to do, allright?
So let's close this thing out.
This rebrand isn't just about atitle change.
Okay, we're not just changingthe name and the colors and the
theme music.
It's about aligning with theethos of Live Transformed.
Okay, lead yourself first.
(19:20):
Integrate health into who youare, value what truly matters,
engage fully in the process.
This is the standard, folks,this is the movement and this is
what we're building together.
So, until next time, dosomething good for yourself,
something good for your health,something good for those that
(19:42):
you care about and, whatever youdo, make sure you went on
purpose as you live, transformed.
All right, guys, we will catchyou next time.
Hello and welcome back to the podcast.
So, as you notice, there's noteven an intro on this one, no
theme music or anything likethat, because this is a very
special episode in which I amintroducing our rebranding of
the podcast.
So if you've been with me for awhile, you know this show as
the Win On Purpose podcast,right, and that's been a
(00:23):
powerful name.
Really it has.
It's something that I've takenon as an identity.
It's something that I've pushedout for years now.
You've seen it on my clothing,You've seen it on my hashtags,
you've seen it everywhere.
If you know me personally, ifyou're friends with me on
Facebook, social media, whatever, it has been a motto for my
life, and that's because winningwith intention is what health
(00:46):
and transformation are all about.
Okay, it doesn't just fall intoyour lap.
Good health isn't something youjust wake up with.
It's a proactive journey eachand every day.
But today is a turning point.
So, starting with this episode,the show is being rebranded as
Live Transformed.
Okay, l-i-v-e Transformed.
(01:06):
Now, this isn't just about anew name, it's about alignment.
It's about pulling together theTransform Health Initiative,
our Live Transformed Facebookcommunity and this podcast into
one clear mission.
So today I wanna do threethings all right.
Number one I wanna share whywe're making All right.
Number one I want to share whywe're making this change.
Number two I want to break downwhat live transformed actually
(01:30):
means, the ethos behind it.
Okay, it's not just a phrase,but there's actually meaning.
Okay.
And number three cast visionfor where we're going next.
So this episode is more than anannouncement.
It's the heartbeat of themovement we're building together
.
So why the change, you may beasking.
So when I started the Went OnPurpose podcast, I wanted a
(01:52):
podcast that cut through thenoise of health and fitness
advice and give busy people thetruth.
Okay, not sugarcoating things,not saying what sounds sexy or
popular, but just the raw dogtruth.
All right, and I think thatwe've done a pretty good job at
that.
All right, if I say so myself,I feel like we've done decent.
But here's the thing went on.
(02:12):
Purpose always felt like atagline, which is pretty much
what it's been for me a strongtagline, but not the name of an
actual movement.
All right, and we're all aboutmovement.
Meanwhile, everything else we'rebuilding already points towards
transformation.
Our health practice is calledTransformed Health Initiative,
which is where we take theinitiative to transform our
(02:34):
health and the health of othersthrough our coaching.
Our online community, facebookcommunity, is called Live
Transformed, and here we werewith a podcast under a
completely different banner.
Okay, you see the kind ofmissing connection here and that
definitely created a gap.
And if there's one thing thatI've learned, it's that clarity
matters.
If we want people to understandwhat we're about and feel
(02:56):
invited into it, the messageneeds to be simple and unified.
So we're aligning everythingunder one name Live Transformed.
Okay, why?
Because this isn't about apodcast or even just a coaching
program.
It's about a way of living.
It's about a standard, an ethos, a daily choice the Live
(03:18):
Transformed ethos.
Let me introduce this to youguys.
I love this, I've worked hardon this and it's definitely
going to be a game changer foryou, I promise.
So let's talk about that ethos.
Live isn't just a word.
It's an actual acronym, okay,and it's the backbone of the
movement.
So I'm going to break down eachletter of live that's the
acronym and break it down frommy experience, how I've come to
(03:40):
this and then also how Iintertwine this with my clients.
Okay, so L stands for leadyourself first.
Lead yourself first.
When I talk about leadingyourself first.
I don't mean a motivationalposter or some feel good slogan.
I mean the daily decision tostep up when no one is coming to
save you.
(04:00):
Okay, for me, that lesson camein layers.
It did not happen all at once,and I'm still understanding this
and growing in this to this day.
So, as a teenager, I was livingwith trauma and anger and
self-destruction.
I lost over 120 pounds on myown, though, because one day I
realized nobody is going to doit for me.
(04:21):
Nobody.
My mom couldn't do it, mybrother couldn't do it, my
friends couldn't do it.
It was actually up to me.
The government couldn't do it,big pharma couldn't do it, big
food couldn't do it, the dietworld, the fitness industry
couldn't do it.
I had to take initiative.
All right.
Then, years later, I swung inthe opposite direction.
All right, I've always been theall or nothing person up until
(04:43):
recent years, so that was me inthis situation.
So I was obsessed with fitness,overtraining, under eating and
losing balance.
As a matter of fact, a lot oftimes I would use exercise as
kind of a way to punish myselfbecause of what life was doing.
So what does that mean?
Like if I had a bad breakup?
(05:03):
Or money.
You know, money was funny for alittle while, or whatever was
happening in life.
I would turn to fitness as a wayto like, okay, well, I'm going
to, I'm going to just get better.
Then it was like a weird way ofjust like, hey, if nothing else
, I'm going to be destroyed bythe day, and then I can't really
be stressed out because I'm tootired.
So I would go all in trainmultiple times per day, become
(05:26):
super obsessed with it and alsoI thought that health was about
image.
I thought that's all I caredabout.
You know, again, I was 20something years old and it
nearly wrecked me.
All right, I had to learn thisthe hard way.
And then there came the injury.
So I injured my neck and spine.
That left me 95% bedridden forover two years more, like two
(05:46):
and a half years.
I couldn't work, I couldn'tprovide, I couldn't even mow my
own yard and for all my fellasout there, you know how hard
that one is when you can't eventake care of your own yard, and
that depression that followedwas darker than anything I'd
ever faced before.
It was not a good place.
Thanks, thanks, thankful to mywife and counseling and my
(06:08):
heavenly father, cause withoutthose three, your boy may not
even made it out of that.
All right, and it was, excuseme.
And it was in counseling that Irealized that I had two choices
, and that's it.
I can either stay there and dieyoung, all right, do nothing
and just keep dwindling awayinto this depression, or I could
take control and become the manthat I was designed to be.
(06:30):
That's when the ethos of LiveTransform started to take shape,
before I even had a tag onanything.
That's when it really startedto become something for me.
Leading yourself now meansholding yourself to daily
standards, looking myself in theeyes in the morning and at
night and being proud of who Iwas in between.
It means honesty, humility andcourse correction Doesn't mean
(06:53):
perfection.
It means being responsible,taking initiative, and I've seen
the same shift in my clients.
Usually, first they decide,they stop dabbling, they stop
questioning, they stop playingaround with the idea and they
finally commit.
Then they embrace the boringhabits getting steps in getting
(07:14):
adequate sleep, drinking water,eating healthy food, being
consistent, where they can allknow all the things we consider
as boring and not exciting, theystart to embrace it.
You know, it doesn't alwayshappen at first.
Sometimes it takes some time,sometimes it takes some months,
but eventually the successfulclients they finally started
embracing that.
Wow, this is the answer.
All I got to do is just keepdoing these things and then
(07:37):
finally they ripple out toothers, so they start
influencing their kids, theircoworkers and family.
Without even realizing it, likeit, just it has a natural effect
on those around us.
And unfortunately, the oppositeis also true, which I've also
seen with some of my clients whoweren't successful.
And when someone refuses tolead themselves successful, and
(08:02):
when someone refuses to leadthemselves, every failed attempt
reinforces a belief thatthey're a failure.
Okay they, they take thatidentity on themselves.
Quitting becomes easier eachtime, more convenient each time.
That's why this principle isnon-negotiable guys, if you
can't lead yourself, you can'tlead anyone else.
Okay it, it starts with us.
Now I in the live transformethos.
(08:23):
I means integrate health intowho you are.
Okay, leading yourself is thedecision, integration is the
commitment.
For years I treated health likea project.
That's all it was to me,something I did for a season.
That's why I would yo-yo in andout, back and forth gain weight
, lose weight, gain weight, loseweight.
(08:44):
I'd get fired up, I'd lose abunch.
Then I'd eventually drift backand gain it back, or at least
gain back a big portion of it.
The breakthrough came when Istopped seeing health as
something I did and startedseeing it as part of my actual
identity.
So now I don't ask am Imotivated today?
Do I feel like it today?
I remind myself this is who Iam, adam, this is who you are.
(09:07):
Okay, I don't need perfectconditions.
I just keep showing up becauseI wouldn't know how to live any
other way.
Like training is just part ofwho I am.
Eating healthy overall is partof who I am.
These lifestyle habits is partof who I've become.
And the difference between planfollowers and identity changers
is literally night and day.
(09:27):
It seems like the goal is to bereally good at following a plan
.
That's just the start.
The true goal is to change ouridentity.
So plan followers they rely onexternal push.
They need someone to drag themalong.
They need a coach to constantlystay on them.
They need their family to be inalignment.
They always need need, needfrom everybody else so that they
(09:48):
can do the things they need todo.
But identity changers theytrust the process, they stick to
the plan, they embrace the longgame.
They understand this is not ashort thing, this is a lifestyle
which means for life.
They act consistently becausethey know every rep, every meal,
every choice is shaping whothey are.
(10:11):
Okay, they see the big picture.
Without integration, the cyclejust continues to repeat.
Guys, you lose weight, youregain it, you lose faith, rinse
, wash, repeat.
With integration, the cycleends.
Okay, there is light at the endof the tunnel and health then
becomes permanent.
All right, this episode isbrought to you by Transformed
(10:35):
Health Initiative.
At THI.
We believe living transformedmeans more than just chasing
diets or workouts.
It's about rebuilding your body, rewiring your habits and
redefining your identity so yourhealth finally fits real life.
If you're ready to stopstarting over and start living
transformed, that's exactly whatour coaching is here to do.
(10:56):
When you're ready, we'll walkthe path with you.
All right back to the episode.
So for V in our LIVE acronym Vstands for value, what truly
matters.
For years I chased the wrongthings Image, reputation,
approval definitely the approvalpart.
I thought if I looked apart,I'd feel whole.
(11:17):
I thought if people admired mefor my physique, for my health,
then I would be the man.
Like, all things would work outfor my good Boy.
Was I wrong?
Because behind closed doors Iwas totally drowning.
I was, and this was all inshame and in darkness and in
secret, like it usually happens.
I was overeating, thenovercorrecting and then caught
(11:39):
in guilt and shame on a regularbasis.
And talk about beating yourselfup Like that's the best way to
do.
It is when you're in thatconstant loop of being out of
control, feeling terrible aboutit, and then it just keeps
repeating, even though you thinkit would stop, because you feel
bad.
That's not the way it works.
But the turning point wasrealizing that transformation
isn't about impressing the worldor impressing anybody.
(12:02):
It's about becoming the manthat my creator called me to be.
Ok, bigger purpose it's aboutleadership, legacy and impact.
All right, and I see that shiftin my clients as well.
So at first you know it was allabout the number on the scale.
Hey, I want to get down to thisway.
I want to lose this much weight, which is fine.
You got to start somewhere,right.
But when they start valuingenergy and health relationships,
(12:26):
legacy the scale becomessecondary.
It just becomes the data point,which is how you should look at
scale weight, self-respectself-respect becomes the driver.
Okay, when you don't value whatmatters, your life.
Sorry.
When you don't value whatmatters, you live trapped in
superficial goals okay.
You stay stuck in that samecycle.
(12:48):
When you do, you raise yourstandards and your life follows.
Okay.
When you start valuing whattruly matters, those things that
you know how we feel, how wemove, how we live, what example
we're setting, that's where ourstandards are risen Okay, and
your life starts to followthrough with that, you start to
(13:09):
model this and everything thatyou do.
And our last letter in the liveacronym for live transformed is
E engage fully in the process.
Okay, not just engage in theprocess, but engage fully in the
process.
Engagement doesn't meangrinding out until you burn out.
It means planting both feet andrefusing to pull one back.
(13:30):
Okay, you're staking your claim?
All right, you're planting yourflag.
For me, I used to dabble allright, I'd chase extremes, I'd
follow diet culture, I'd wreckmy body with fads.
I wasn't fully engaged, eventhough at times I felt I was.
I was motivated, but I wasn'tanchored.
The breakthrough came when Irealized transformation happens
(13:52):
in consistency Small,evidence-based habits, not just
noise, but things that actuallyshow to work, stacked day after
day.
That's engagement.
And here's the truth when Ineglect my health, everything
suffers.
Okay, this is the biggest thingI want people to realize,
because so many people haveguilt over taking care of
(14:13):
themselves, especially mom guiltwhere mom feels bad because
she's spending however much timeworking out each week and
eating better and things likethat.
She feels like she's taken awayfrom her family, being selfish,
all that.
But, guys, I tell you, when youneglect your health, everything
around you suffers for it.
So, same thing in my case.
Everything suffered my patients, my relationships, even my pain
(14:36):
levels, because we know whenwe're not taking good care of
our health, pain levels tend toaveragely be higher than when
we're getting good sleep, eatingwell, moving our bodies, all
that.
But when I engage fully, I'mequipped to be the man I'm
called to be.
Okay, it's the difference maker.
And I tell my clients all thetime taking care of yourself
isn't selfish.
(14:57):
I know if you're listening tothis and you work with me or
even had a consultation with me,I would almost promise you
you've heard me say that in theconversation at some point.
Taking care of yourself isn'tselfish, it's service.
Ok, because when you're fullyengaged, you show up better for
everyone around you.
Literally everybody isbenefited your kids, your spouse
(15:18):
, your co-workers, youremployees, your employers, your
friends, your neighborhood, yourcommunity.
Everybody wins when you takecare of yourself because you
show up a better person, andwhen more people engage.
That way, the ripple effectsbecomes a movement.
That's the vision for Livetransform.
(15:39):
We want this thing toinfiltrate and spread across as
many lives as possible, becausethen we're actually changing our
culture and changing the way wesee health overall, and that's
how we're going to impact theworld.
Okay, so let's look at what'sgoing to stay the same.
Okay, everything's saying, oh,this is brand new.
What is all this?
Okay, let me reassure you.
(16:01):
What isn't changing is me orthe mission.
So the podcast really isn'tchanging.
Ok, you'll still get evidencebased, practical episodes every
week.
You'll still hear me challengethe myths, talk my talk, talk my
smack and give you tools thatwork in real life.
Ok, actually applicable, ok,practical.
And you'll still hear the sameheartbeat for transformation
(16:24):
that lasts.
Okay, we're always looking atthe long-term vision.
Right, that's what we're goingto continue to do, because it's
all about transformation.
Transformation is a lifetimeprocess.
The difference is alignment.
Okay, the podcast, the healthpractice and the community now
carry one unified name livetransform.
Because, although our coachingcompany is THI transform health
(16:46):
initiative.
Live transform is like thecontinuation of that.
Rather, if it's on your own orcontinuing with us, then you
start to live transformed.
So it goes from just doingcertain things, creating habits,
to living that out on a day today basis.
Ok, sounds good, right?
(17:07):
That's because it is.
You should be working with us.
So what's next?
What's ahead?
The first big teaching seriesunder the new name will be
drumroll, please, fat loss over40, the Truth and the Tools, the
information, the education andthe application.
So this is going to be a reallygood one, and we're going to
(17:30):
cut through the myths aboutmetabolism, hormones and aging
and give you a clear path forfat loss that actually works in
your 40s and beyond.
It's not just your 40s, and ifyou're younger than 40, this
series is going to be a hugeimpact for you as well, because
this is going to be gearing youup for the remainder of your
life.
If you start in your 30s oryour 20s, imagine how much
(17:53):
farther you're going to be aheadthan those that are starting in
their 40s or after.
Either way, you should getstarted, but if you get started
earlier, that's just moresuccess, and I want to offer you
an invitation.
If you're not already in theLive Transform community on
Facebook, what are you doingwith your life?
You're tripping, bro.
(18:14):
No, that's where theconversation continues.
The podcast is where you learn.
The community is where you liveit out, so it's a great place
to be.
I share a lot of educationalcontent on there.
Our other coach, coach Nick,also shares a lot.
A lot of our members share alot of things.
You have community.
(18:35):
You have people standing up foreach other, people sharing
their journey, and it's abeautiful thing to see other
people on a very similar, if notthe same exact journey as you
that you can lean back on or getmotivation from.
Ok, definitely, definitely.
You want to be a part of ourlive transformed community on
Facebook.
So look it up.
Live transformed Transform yourhealth, your head, your head
(18:59):
space.
Sorry, butchered that one, butjust look up Live Transform.
Okay, just look that up.
That's all you got to do, allright?
So let's close this thing out.
This rebrand isn't just about atitle change.
Okay, we're not just changingthe name and the colors and the
theme music.
It's about aligning with theethos of Live Transformed.
Okay, lead yourself first.
(19:20):
Integrate health into who youare, value what truly matters,
engage fully in the process.
This is the standard, folks,this is the movement and this is
what we're building together.
So, until next time, dosomething good for yourself,
something good for your health,something good for those that
(19:42):
you care about and, whatever youdo, make sure you went on
purpose as you live, transformed.
All right, guys, we will catchyou next time.
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