Brian Sathianathan, Co-Founder, iterate.ai on The Attention Economy

On today's edition of This Week in Innovation Brian and I  talk about the attention economy.

Give it a listen and let us know what you think?

Podcast Hosts

Jeff Roster

Twitter https://twitter.com/JeffPR

LinkedIn https://www.linkedin.com/in/jeff-roster-bb51b8/

Website https://thisweekininnovation.com

Brian Sathianathan

Twitter  https://twitter.com/BrianVision

Website https://www.iterate.ai

Podcast Website

https://www.podbean.com/pu/pbblog-f8asf-af2782

https://thisweekininnovation.com

Apple

https://podcasts.apple.com/us/podcast/this-week-in-innovation/id1562068014

Spotify

https://open.spotify.com/show/2QDqTUnt6jebdRHbRzSTJN

LaunchPadOne

https://www.launchpaddm.com/pd/This-Week-in-Innovation?showAllEpisodes=true

Listen Notes

https://lnns.co/2QPSfnizE5K

Transcript

[00:00:00] Jeff Roster: Hello everybody. And welcome to another edition of this week in innovation today. Brian and I are going to talk about the attention economy, Brian, how you doing today?

[00:00:08] Brian Sathianathan: Doing great. Jeff, how are you Jeff?

[00:00:11] Jeff Roster: Doing well? They're putting in fiber in the neighborhood. So if you hear a jackhammer, let me know, I'll go to mute, but that's exciting times for us.

[00:00:18] So hopefully I will have a super fast internet connection maybe in, in a couple of months or.

[00:00:23] Brian Sathianathan: That is awesome. Yeah, that is awesome. I do have five Iran, fiber all the way because of, a lot of the meetings that I do. And some of the, like the demos that I do sometimes is very bandwidth consuming.

[00:00:35] So yeah, I did it like a few months ago and it's really good. Yeah, ever since then, I get pretty good

[00:00:40] Jeff Roster: connectivity. Fantastic. Brian, today, you want to talk about the attention economy? What what does that mean?

[00:00:48] Brian Sathianathan: So basically the the idea about the attention economy is it's almost thinking about, a consumer or a user's attention, the time that he or she spends, say watching TV [00:01:00] are interacting with the product are, spending time on the internet. Looking at that whole concept as the human attention is a scar commodity. and it's, there is so much of it that you, one any human or any person has in a given day, right? You only have 24 hours and you probably spend 1820 hours being awake, right.

[00:01:26] Or maybe 16 hours, depending on how old you are and how young you are. So the question is it's a scare. The point is that it's a scarce commodity and within this scarce commodity, how. Can brands our well can websites, our well can products grab the attention of any human, right? Any user, any consumer.

[00:01:49] That's why this is interesting. So we are applying the traditional economic theories, right? That we apply to finance, or any other scarce commodity. And you apply that theory to [00:02:00]attention to the human attention. And that is what the attention economy is. So you've taken something that's very much an art or like something that evolved over a time and you've attached and applied scientific principle to it.

[00:02:12] And you treat it like a scarce commodity and value.

[00:02:17] Jeff Roster: Okay, so makes sense. When I started my career, there were there was cable and barely cable and there was. A few channels, there was radio and that was it. And now I've got two plus million podcasts. I can dig through 600 channels.