In E77, we share another highlight from Localogy’s recent L24 conference in Arlington, Texas.
Our colleague Dan Hight sat down with Dave Rivera of Vistar Media to learn what’s new in Digital Out of Home advertising. What resulted was a very engaging journey deep into the history of out of home (it all began with cave paintings, essentially) through its power today as one of the only media that reaches people when they are out and about.
The interview took place in April on stage at our L24 conference in Arlington, Texas. This 1:1 interview was originally supposed to be a panel. But unfortunately, Karim Kanji of Broadsign was unable to attend.
So we ended up with this engaging fireside chat about what is driving the growth of digital out of home. And what’s holding it back.
This Week in Local is a Localogy production. To learn more, please visit Localogy.com.
Would you like to recommend a guest, ask a question, or sponsor an episode? Start a conversation with us at podcast@localogy.com.
Popular Podcasts
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.