In E77, we share another highlight from Localogy’s recent L24 conference in Arlington, Texas.
Our colleague Dan Hight sat down with Dave Rivera of Vistar Media to learn what’s new in Digital Out of Home advertising. What resulted was a very engaging journey deep into the history of out of home (it all began with cave paintings, essentially) through its power today as one of the only media that reaches people when they are out and about.
The interview took place in April on stage at our L24 conference in Arlington, Texas. This 1:1 interview was originally supposed to be a panel. But unfortunately, Karim Kanji of Broadsign was unable to attend.
So we ended up with this engaging fireside chat about what is driving the growth of digital out of home. And what’s holding it back.
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