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May 5, 2024 27 mins

Thread Talks Episode #05 with Joe Rulison.


Our appearance and choice of clothing hold significant influence in the realm of business. Every outfit serves as a statement, shaping perceptions and influencing interactions, making it crucial to consider how we present ourselves.


Today, we are joined by Joe Rulison, Co-Founder & CEO at Three+One®. Joe shares insights into his business journey, highlighting the importance of dreaming big and setting ambitious goals. Additionally, he reveals how he keeps his team at Three+One® engaged and motivated.


He delves into the significant role of image and appearance, illustrating how one’s choice of clothing can profoundly impact opportunities and perceptions in business. Gain insights into how your choice of clothing impacts your confidence, which is crucial in achieving success in business and everyday interactions.


Moreover, Joe shares a personal story demonstrating how clothing can serve as a powerful tool, opening doors to unexpected opportunities and forging meaningful connections. Don’t miss out on this insightful discussion.


During this episode, you will learn about:

[01:28] Meet our guest, Joe Rulison

[02:38] Joe’s business journey

[05:21] Why having big dreams is important

[07:29] How he keeps team members of Three+One® engaged and motivated 

[10:14] How has Joe’s appearance and choice of clothing impacted his business?

[14:56] A story about how clothing opened a door to opportunity for Joe

[19:40] Joe’s advice to a new hire on the significant role of image and appearance in Three+One® and the community 

[23:37] Joe’s favorite garment and why

[25:15] His final words


Key Takeaways:  

• You shouldn’t fear failure because it’s through failure that you learn what works. And when it does work, it truly pays off. [05:46] 

• People form judgments about you based on your appearance. [10:48]

• When you dress well and uniquely, people will automatically want to make comments, which is heartwarming. [13:40]

• Confidence is crucial for achieving success and effective self-expression, and it is linked to the choice of your clothing. [19:12]


People Mentioned and Other Resources:

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