In this episode, we sit down with Kristian Hansen, the visionary force behind Slø, a brand that's redefining denim as we know it. Slø creates timeless, genderless denim garments, handcrafted ethically and sustainably, with each piece made to order in Italy. But Slø isn't just about jeans; it's about fostering a community and a movement.
Kristian shares with us the ethos of Slø and its commitment to ethical craftsmanship and sustainability. Every garment is built to stand the test of time and designed to fit your body better than anything you've ever worn. What truly sets Slø apart is its innovative approach to materials. They're at the forefront of circular fashion, sourcing and utilizing recycled and sustainable materials in their denim production.
But it doesn't stop there. Slø goes the extra mile by partnering with artisanal manufacturers who share their dedication to quality and earth-friendly practices. These manufacturers are carefully selected for their commitment to sustainable and ethical production methods. This collaboration not only ensures top-notch craftsmanship but also contributes to a more sustainable and responsible fashion industry.
What's truly remarkable is how Slø has leveraged social media, particularly TikTok, to build a passionate community and ignite a slow fashion revolution. Kristian's journey is a testament to the power of harnessing social media to create a movement. Slø generated an astounding $360,000 in a pre-seed round and built a waitlist of over 100,000 individuals without spending a single dollar on advertising. This success story showcases the potential for sustainable fashion to thrive in the digital age.
With 800,000 followers on TikTok and a string of entrepreneurial successes, Kristian is not only a content creator but a mission-driven founder with a profound commitment to solving the climate crisis through eco-conscious capitalism, the power of consumerism, and data-driven insights.
Join us as we delve into Kristian's journey from exploring over 70 countries and building startups to his current mission of transforming the fashion industry and fostering a sustainable, engaged community. This episode is a deep dive into the world of Slø, where sustainability meets style, circular materials innovation thrives, and a community of change-makers drives the future of fashion.
Website: SløJeans.co
Instagram: https://www.instagram.com/slojeans/
TikTok: https://www.tiktok.com/@kristianfrommntn
Follow Bridget O'Flaherty @thesustainablequilter on Instagram and @thesustainablequilter on Facebook.
You can find her online at www.bridgetoflaherty.com
Thanks to Isaac Matthews for the music, follow him on Instagram @hesjustakid
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