Cut the Noise, Ditch the Nonsense, Earn the Trust

In this episode of Threat Vector, host David Moulton sits down with Tyler Shields, Principal Analyst at ESG, entrepreneur, and cybersecurity marketing expert, to discuss the fine line between thought leadership and echo chambers in the industry. Tyler breaks down what true thought leadership looks like, how marketing can cut through the noise, and why a bathtub analogy might change the way you think about brand awareness. We also analyze the marketing tactics of successful brands like Dollar Shave Club and the Savannah Bananas to see what cybersecurity can learn from their playbook. Finally, we explore the future of cybersecurity marketing, discussing how companies can stand out, build trust, and create authentic engagement in a competitive landscape. Join us for this insightful discussion on how security professionals can move beyond repetitive narratives and foster real, impactful thought leadership. Join the conversation on our social media channels: Website:⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.paloaltonetworks.com/⁠⁠⁠⁠ Threat Research:⁠⁠⁠⁠ ⁠⁠⁠⁠https://unit42.paloaltonetworks.com/⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.facebook.com/LifeatPaloAltoNetworks/⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/unit42/⁠⁠⁠⁠⁠⁠⁠⁠ YouTube:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@paloaltonetworks⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/PaloAltoNtwks⁠⁠⁠⁠⁠⁠⁠⁠ About Threat Vector Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends. The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers. Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization. Palo Alto Networks Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile.⁠⁠⁠⁠ ⁠http://paloaltonetworks.com⁠