When it comes to navigating the digital marketplace, it’s easy to get lost. But with the right knowledge, the right partners, and the right plan, you can learn how to get your website noticed and help your business get found online. On this episode of THRIVE, a Paychex business podcast, we’re talking with Marcus Tober, Senior Vice President of Enterprise Solutions at Semrush, a global software company, about navigating the digital marketing space. Hear what he has to say about everything from SEO to video search and more.
Topics include:
00:46 - Background on Semrush and its offerings 04:07 - How to promote video content in search 06:37 - Strategy for SEO and keyword searching 10:21 - How to best utilize Semrush 12:58 - Localized search results 18:57 - Is working with an agency the right choice? 22:32 - Paid search vs. organic search 27:14 - The future in SEO
Looking for more information about online marketing? Find out how to compete online in this podcast episode.
DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!