Jennifer Cryder, CEO of the Pennsylvania Institute of CPAs (PICPA), spells out some of the challenges facing CPAs and their firms, largely around hot having clients understand the value of a CPA’s advisory role and sometimes a CPA not grasping the idea that they are advisers. The accounting profession, like almost all industry sectors, faces issues with recruiting and retaining talent. Cryder’s conversation with Gene Marks on Paychex THRIVE, a Business Podcast, sheds some light on how her state association is addressing issues of modernization through AI, professional development, and rethinking the business model firms have used for decades.
Topics Include:
00:00:00: Episode Preview
00:00:54: Introduction of Jennifer Cryder
00:02:12: Challenges facing CPA profession
00:03:24: Examples of challenges, including talent acquisition
00:04:43: Future of CPA firms and the advisory role
00:10:11: What’s happened to the small, local firms?
00:13:26: The value a CPA can offer
00:16:35: Recruiting challenges in the CPA profession
00:19:18: Initiatives For Retaining Good Talent
00:23:09: Metrics and job evaluation
00:27:18: Advice on collaboration with CPAs
00:30:57: Wrap-up and thank you
DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
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