Paychex Sr. VP Jason Rose: Building Teams, Brands, and Revenue

In this episode of THRIVE, Gene Marks sits down with Jason Rose, Senior Vice President of Digital Sales and Marketing at Paychex, to unpack what really drives marketing success. From his unlikely start as a CPA to leading marketing at publicly traded companies, Jason shares insights on building brands that turn customers into evangelists. Discover why “ruthless consistency” beats flashy campaigns, how AI-powered search is improving lead quality, and the one question Jason asks to measure marketing success (hint: it’s not about metrics). Whether you’re a solo entrepreneur crafting your first Google ad or a seasoned business owner building a marketing department, Jason delivers practical advice you can implement immediately.

Year-end is just around corner! Get your payroll in order with this checklist: https://bit.ly/4nzDFb5

Have a question for upcoming episodes or a topic you want covered? Let us know: https://payx.me/thrivetopics

Topics include: 00:00 – Episode preview and introduction 01:57 – Jason’s career journey from CPA to marketer 05:00 – Marketing strategy and data complexity 07:33 – Companies doing marketing right  10:27 – Beyond leads: Building your brand 13:33 – Why everyone is in marketing 15:37 – Scaling your marketing: Messaging and content strategy 19:15 – SEO in the AI era 24:17 – Paid advertising for small businesses 27:35 - Hiring marketing talent 29:55 - Evaluating marketing performance 32:36 - The future of marketing with AI 35:42 - Marketing as a service organization 37:17 - Jason’s dream business 38:03 - Wrap up and thank you

DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.