Sometimes our worst losses are opportunities in disguise. So says Suzanne Somers, of “Three’s Company” TV fame, who went into business for herself after show producers terminated her contract when she asked for equal pay. An influencer before the term was invented, her many business endeavors — from the Thigh-Master and Somersizing cruises, to multiple books and organic wellness products, cemented her reputation as a savvy entrepreneur. What insights can business owners like you glean from her experience? And how is her passion for physical health and well-being foundational to her success? Don’t miss this intriguing conversation.
Topics include:
1:20 - Website and brand a natural outgrowth of books 4:58 - TOX-SICK book and origins of Suzanne Organics 6:44 - More interesting, and more alive than ever 7:14 - Self-taught, honorary doctorate awarded for books 10:00 - Discovered in 1973 by Carson; early acting years 12:18 - Pivoting from acting to business, loss of TV contract 13:51 - Self-employed; the shoes and ad that launched Thigh-Master 16:40 - Opportunities in disguise, birth of a wellness brand 19:36 - Quality standards, partnering with doctors and scientists 25:30 - Advice for young entrepreneurs 27:21 - How did she assess the marketplace? 30:10 - Getting help for yourself ... self-confidence ... 34:10 - Leveraging social media to reach followers 35:34 - Surrounding yourself with skilled helpers 38:24 - What's next for Suzanne?
Resources:
How can you ensure your customers embrace your business’s brand online? Read the eight steps we recommend at www.paychex.com/articles/marketing/cementing-your-business-brand-online.
If you’re just starting as an entrepreneur, how can you position your business as a leader in cost, services, or innovation? Review our guidelines at www.paychex.com/articles/startup/brand-positioning-strategy-guides.
Have a guest or topic idea for the show? Submit your suggestions at: http://payx.me/thrivetopics
Check out how Suzanne markets her books and organic products online at: http://SuzanneSomers.com
DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!