What if your gym felt more like a community than cold, standalone machines? In this episode, I sit down with Coach Josh Graves, founder of Fitness on Fire, to unpack what it takes to build a fitness business that lasts—and why community might be the most important muscle you build.
We talk about how Josh and his wife Haydee took a leap of faith in 2015, opening a gym not just for physical activity and exercise, but for connection, growth, and belonging.
Fitness on Fire just celebrated 10 years and is more than a gym—it’s a life-supporting ecosystem.
📍 Tune in as we cover:
- How Coach Josh turned 6,000 square feet into a community-powered wellness hub
- Why most gyms fail—and how he built one that thrives
- The biggest challenges new fitness entrepreneurs face (and how to push through)
- Why self-development is fitness—and how the Blue Zones back that up
- His favorite client transformations, what he’d tell his past self, and what’s next
If you’ve ever wondered what it takes to turn passion into purpose, or how fitness can fuel more than just the body, this one’s for you.
Like, comment, and share if this episode fired you up!
Don’t forget to subscribe to Thrive Bites for more real stories that move you!
Connect with them:
→ Website: https://www.fitnessonfireoc.com/
→ YouTube: https://www.youtube.com/@UCExeoVQKoFVXSwCjULKGQrw
→ Instagram: https://www.instagram.com/fitness.on.fire/
→ LinkedIn: https://www.linkedin.com/in/coachjoshgraves/
***This episode is sponsored by:
📚 My upcoming cookbook 𝐄𝐌𝐏𝐎𝐖𝐄𝐑𝐄𝐃 𝐊𝐈𝐓𝐂𝐇𝐄𝐍 🌎 is now available for PRE-ORDER!
Packed with over 100 PLANT-BASED recipes to connect the crucial dots of health, community, and environmental sustainability.
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https://www.thechefdoc.app/coaching-services
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https://calendly.com/thrive-coaching-thechefdoc/15min
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