Thrive in Fashion Buying and Merchandising

Episode Summary: "It’s not the title that makes you a great buyer— it’s your ability to make the right decisions when no one’s watching."

Make your company need you because you are so good at your job, because you have such a good understanding, because you know how to pull all the pieces together because you really understand the strategy and the why behind what you're doing both now and in the future..

You must understand that it...

In this episode of Thrive in Fashion, I’m answering some of the most common questions I get from professionals looking to transition into a buying role. We’ll cover:

• How to translate your existing skills into buying
• Ways to gain relevant experience—even if you’re starting from scratch
• The mindset shift you need to succeed as a fashion buyer
• How retail experience can give you a competitive edge

If you’re working in retail, marke...

In this episode of Thrive in Fashion, I dive into the most common mistakes fashion buyers make—and how to avoid them. From overbuying and misjudging trends to indecision and poor negotiation, these pitfalls can have a huge impact on your bottom line.

I share real-world stories from my experience, including how hesitation and lack of confidence can derail a buying season, why ignoring customer feedback is a costly mistake, and how ba...

As 2024 comes to a close, it’s time to look ahead and start setting your career goals for 2025! In this week’s episode of the Fashion Forward podcast, I’m sharing tips on how to set goals that will set you up for success next year.

Whether you’re aiming for a promotion, mastering new skills, or exploring new career opportunities, this episode covers everything you need to stay on track and motivated throughout 2025.
✨ Reflect on this...

In this week’s episode, we're looking ahead to the biggest trends shaping the fashion industry in 2025! From Neo-Minimalism’s “less is more” ethos to groundbreaking tech-infused textiles, we’re covering it all.

Whether you’re in buying, merchandising, or just curious about where fashion is headed, this episode breaks down five key trends: Neo-Minimalism, Tech-Infused Textiles, Playful Colors and Prints, Gender-Fluid Fashion, and Ci...

In this episode of Thrive in Fashion, Elisabeth Mac Hale reveals the realities of fashion buying that aren’t taught in classrooms. Elisabeth breaks down common misconceptions, from the allure of glamour to the heavy focus on sales data and spreadsheets.

She shares her insights and experiences as a buyer, highlighting the balance between creativity and commercial strategy, and how market knowledge and customer insights are essential...

In this episode of the Thrive in Fashion Buying and Merchandising podcast, host Elisabeth Mac Hale answers some of the most frequently asked questions about career growth in the fashion industry.

Whether you’re a junior buyer looking to advance or a seasoned professional seeking a fresh perspective, this episode is packed with valuable insights.

Elisabeth discusses essential skills for advancement, strategies for transitioning into m...

In this week's Thrive in Fashion Buying podcast episode, Elisabeth Mac Hale breaks down some key metrics every fashion buyer must understand to optimize inventory, make data-driven decisions, and maximize profitability. Discover how to use metrics like Sell-Through Rate, Weeks of Supply, Inventory Turnover Rate, and Markdown Rate to fine-tune your buying strategy.

Elisabeth provides examples of these metrics in action, helping you ...

Episode 21 of the THRIVE IN FASHION podcast dives into the preparation and strategy of seasonal planning for fashion buyers. As we transition from AW24, Elisabeth Mac Hale shares actionable steps to ensure you are prepared and strategically set for the upcoming buying season.

In this episode, Elisabeth discusses:

Reviewing Current Season Performance: Learn how to evaluate your best and worst products, spot trends, and gather critical...

In this episode of the Thrive in Fashion podcast, host Elisabeth Mac Hale explores essential pricing strategies and costing fundamentals for fashion buyers, whether you’re managing a large retail business or running an independent boutique.

Elisabeth breaks down the key components of pricing, from cost of goods to landed costs, and explains critical differences between gross and net profit margins. Tune in to learn how mastering th...

In this episode, host Elisabeth Mac Hale tackles a key concern for many branded buyers: maintaining healthy profit margins when designer brands come in with lower markup multipliers. Elisabeth explains what a "good" markup is and what to do when you’re faced with designer brands offering much lower multipliers.

Learn how to balance profitability with brand appeal, strategies for negotiating better terms, curating your assortment str...

In this episode, Elisabeth talks about the essential role of technical packs in fashion buying and design. Discover why providing accurate technical specifications is vital for the success of any fashion product.

Learn the key components of a comprehensive tech pack, including design sketches, bill of materials, measurements, construction details, colorways, and quality standards.

Understand the consequences of inaccurate or incomp...

In this episode of the Thrive in Fashion Podcast, host Elisabeth Mac Hale shares the critical steps necessary for a successful range sign off presentation. A well-planned, balanced, and commercial range plan can make or break a sales season. Whether you're an experienced buyer or new to the role, mastering these points will help you navigate your next product line review with confidence and precision.

Key takeaways from this episode...

This episode explores the topic of forecasting demand and predicting future trends in fashion buying. Discover how fashion buyers and merchandisers blend art and science, intuition and data, to ensure the right products are available at the right time. We'll delve into market research, sales data analysis, trend spotting, and the role of fashion forecasting agencies. Learn how collaboration with designers and suppliers, monitoring ...

In this episode , we delve into the essential process of analyzing retail sales performance. Elisabeth guides listeners through a comprehensive review of past season performances to inform and enhance future product ranges.

The episode covers the importance of weekly sales review meetings, conducting a thorough post-season analysis, and reviewing sales and stock levels from Open-to-Buy (OTB) reports.

Additionally, we discuss the si...

This episode explores the benefits of working directly with manufacturers to develop apparel products from concept to delivery. There are many advantages of bypassing agencies and buying houses, such as cost efficiency, direct communication, and enhanced customization. However, direct relationships also come with potential pitfalls, including quality control challenges, risk management issues, and logistical complexities.

Elisabeth ...

In this episode of Elisabeth talks all about the Open-to-Buy (OTB) – a critical component of effective inventory management in retail. We explain the importance of OTB, highlighting how it ensures optimal stock levels, prevents overspending, and can reduce markdowns when used and monitored correctly.

Elisabeth breaks down how OTB works, discussing the significance of understanding your inventory turnover, reading your financial numb...

This episode shares fives crucial soft skills every fashion buyer needs to thrive in the fast-paced, competitive world of fashion.

From building confidence and mastering public speaking to presenting effectively and developing empathy, Elisabeth talks about the importance of these skills and provide practical tips for honing them.

Join and Listen in to uncover the strategies and actions that can help you excel in your fashion buyin...

In this episode of "Thrive in Fashion," host Elisabeth Mac Hale talks about the process of range planning, an important aspect of fashion buying to ensures your product mix aligns with market demands and maximizes profitability.

Learn how to develop comprehensive range plans that balance styles, colors, sizes, and price points. Discover the importance of integrating sales data, trend forecasting, and market positioning into your st...