Transforming Subway: Marketing Lessons from Steve Thomas Ep 252

In this episode of Thrive Radio, host Sammy Montgomery interviews Steve Thomas, a seasoned marketing expert and entrepreneur. Steve shares his journey from working with major franchises like Subway to launching his own business, New Haven Direct Connect, which delivers beloved Northeastern foods to those who have moved away. He discusses the importance of understanding consumer needs, the emotional connection people have with food, and the strategies for building brand loyalty in today's digital marketplace. Steve emphasizes the significance of delivering on promises and being patient with the growth process in business. Key Takeaways takeaways - Listen to the consumer, talk to the consumer. - Don't just listen to yourselves; understand your audience. - Brand awareness can be transformed through targeted marketing. - Emotional connections with food drive customer loyalty. - Small businesses can thrive in the digital marketplace. - Consistency in messaging is key to success. - Deliver on promises to build brand loyalty. - Be patient with the business growth process. - Engage with customers to understand their needs. - The first few years of business can be challenging but rewarding. Connect with Steve here: