11. The Hidden Power of Creativity in Business with Susie DeVille

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Today, I’m joined by the incredible Susie DeVille, founder and CEO of the Innovation and Creativity Institute. Susie is a business coach, artist, and author of the award-winning book Bouyant: The Entrepreneur’s Guide to Becoming Wildly Successful, Creative, and Free. She’s on a mission to help entrepreneurs rediscover their creativity, align with their intuition, and unlock their full potential.

Susie shares her inspiring journey from running a highly profitable real estate firm to overcoming a personal and professional crisis that completely reshaped her life. Now, she teaches others how to harness the transformative power of creativity to thrive in their businesses and lives.

In this episode, we discuss:

• Susie’s pivotal "nuclear winter" moment in 2008 that led to a complete life transformation.
• Why creativity isn’t just for artists and how it’s the key to bold action and business success.
• The 5 M’s of creativity: Morning Pages, Meditation, Movement, Moments of Inspired Learning, and Making Something.
• How protecting your energy—not just your time—can fuel more productivity and joy.
• The importance of honoring your unique gifts and doubling down on what works for you.

Susie’s Thrive in 5 tips offer simple, actionable ways to bring creativity into your life:

1. Start small with just 5 minutes of one of the 5 M’s: Morning Pages, Meditation, Movement, Moments of Inspired Learning, or Making Something.
2. Shift from time management to energy management by protecting and optimizing your energy throughout the day.
3. Discover your creative circadian rhythm to find the times you’re most inspired and productive.
4. Learn how you’re wired to take action using tools like the Kolbe-A Index and delegate tasks that drain you.
5. Focus on what naturally works for you—whether it’s through referrals, connections, or conversations—and amplify those strengths.

Links and Resources:

• Get Susie’s Free Toolkit for Entrepreneurs
• Connect with Susie
• Check out Susie’s book, Buoyant: Buy on Amazon
• Learn more about the Kolbe A Index: Kolbe.com

If this episode inspired you, I’d love to hear from you! Let me know how you’re incorporating creativity into your business or which of Susie’s tips you’re trying first. You can reach me through the show notes or connect with Susie directly at the links above.

Ready to unlock the hidden power of creativity in your business? Tune in now and let’s thrive together!

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