30. What to Say (and Set Up) in Your Email Welcome Sequence

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Let’s be real: email welcome sequences are one of those things that sound simple... until you sit down to actually write one.

What should you say? How many emails should you send? And how exactly do you set this up?

In this episode, I’m breaking down exactly what to include in your welcome sequence, how to set it up without losing your mind (or your weekend), and how to make it work even if tech isn’t your thing. Whether you’ve got a freebie collecting digital dust or you’re just getting started with email marketing, this episode will help you build a sequence that feels like you—and actually moves people toward working with you.

Spoiler alert: perfection is not required.

What You’ll Learn

• The 5 (maybe 6) emails that belong in your welcome sequence—and what to say in each
• The most important part of your first email
• The best way to introduce yourself without making it all about you
• How to gently guide subscribers toward your offer (without sounding like a pushy bro marketer)
• When to add urgency (and when to chill)
• How to structure your automations so people don’t get lost—or overwhelmed

Key Takeaways

• Your welcome sequence is not your life story. Focus on their transformation, not your entire resume.
• Don’t overthink it. Start with one email—just deliver the thing you promised.
• Tag strategically. Use “welcome” tags to keep new subscribers from getting bombarded with your other emails too soon.
• Soft sells > hard sells. Early on, you're building trust. Keep it conversational, not salesy.
• Show, don’t just tell. Use testimonials or simple case studies to show what’s possible with your help.
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Thrive in 5: Your Quick Start Checklist

1. Understand your tech. Learn how to create automations in your email provider (MailerLite, ConvertKit, etc.).
2. Write Email 1. Keep it simple: deliver the freebie, explain how to use it, and include one tip.
3. Load it into your ESP. Copy and paste your email into the actual automation. Set the trigger, make sure it sends immediately.
4. Test it. Use a real email address, sign up for your freebie, and make sure the email shows up. Check the links, test it on desktop and mobile—twice.
5. Expand your sequence. Start mapping out Emails 2–5 using the structure in this episode. Build as you go.

👇 Ready to Ditch the Tech Headache?

If setting up your welcome sequence feels like one more thing on your never-ending to-do list, I’ve got you. My Fast Pass service is made for this kind of thing—done-for-you, strategic, and off your plate in days, not weeks.

Click here to learn more and let’s get this handled.

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