31. The Real Reason You’re Not Showing Up Online (And How to Fix It)

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In this episode, I sit down with Ivana Ivanek — keynote speaker, mindset coach, and business strategist — to unpack the invisible fears that stop so many would-be entrepreneurs from building a personal brand. We go deep on what it really takes to show up online, why the transformation industry feels both saturated and intimidating, and how to take meaningful action even when fear is sitting in the front seat. Ivana shares her own journey from corporate burnout to working from an island (yes, really), and why visibility isn’t optional if you want to make an impact in 2025 and beyond.

Whether you’re stuck at the “but what will people think?” stage or you’re just tired of hiding behind Canva quotes and overthinking your message — this one’s for you.

Key Takeaways:

• Fear doesn’t go away — but your capacity to act grows. You don’t need to wait for confidence; it comes from doing.
• You must get clear on what you want to be known for before creating content. And no, it’s not just your offer.
• Visibility ≠ vanity. Social media is your digital business card, not a popularity contest.
• You don’t need permission — but you do need clarity. Especially when building a brand in a saturated market.
• Boundaries are a strategy. Treat content creation like your job, not your dopamine hit.

Thrive in 5:

1. Define what you want to be known for — in your own words, not just your job title.
2. Tell your story with values, not just “content.” Especially if you are in the transformation industry, people want to know who you are.
3. Create before you consume. Don’t scroll for inspo — start with your message.
4. Set boundaries with social media. Know why you’re logging on (post, engage, etc.).
5. Practice doing hard things. Whether it’s posting a reel or running at 5 am, train your brain to follow through.

🔗 Connect with Ivana:

• Instagram: @ivanaivanek_
• Take her Free Quiz: How strong is your personal branding presence?

If this episode lit a fire under you (or made you squirm a little — same thing), share it with a friend who’s been “thinking about starting” but hasn’t posted in months. And don’t forget to leave a review — it helps more than you know 🌈

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