34. The 3P Framework: Podcasting, Publishing, and Presenting to Grow Your Brand

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In this episode of Thriver’s Ed, I sit down with Dr. Christiana Schroeter—business and wellness coach, best-selling author, and host of the globally ranked Happy Healthy Hustle podcast—to break down the three P’s that have built her platform: podcasting, publishing, and presenting.

We talk about what it really takes to create a top-ranked podcast, how she self-published multiple five-star books, and why she believes most entrepreneurs try to do too much, too soon. Her advice? Choose one thing and do it well.

If you’ve ever thought about starting a podcast, writing a book, or taking the stage for a TED Talk—this conversation is your roadmap.

Key Takeaways

• Your platform doesn’t need to start big—it just needs to start
  Christiana didn’t launch with a huge audience. She started with small, consistent steps that added up over time.
• Repurposing isn’t just smart—it’s strategic
  Her podcast lives on YouTube, her blog, her email list, and more—each one tailored to how her audience likes to learn.
• Self-publishing isn’t second best
  She walks us through why she chose to go the indie route—and how the mistakes she made turned into the best lessons.
• Don’t do it all at once
  Podcast in 2023. Books in 2024. TEDx in 2025. Your platform can (and should) grow at your pace.
• Petite practices > massive overhauls
  Whether you’re building a brand or writing a book, her framework focuses on small, doable actions that build momentum.

Thrive in 5: How To Build Your Own Platform

1. Pick one “P”: podcast, publish, or present. Just one.
2. Ask: “What am I already passionate about—and who else cares about it?”
3. Share that idea with your audience in the way that feels most natural to you.
4. Make it accessible: audio, video, blog—whatever fits your style and theirs.
5. Repeat. Not perfectly. Just consistently.

Visit Dr. Christiana's website to explore her books, podcast, and upcoming TED Talk. And if you’re ready to build your own platform but not sure where to start, book a free call with me and let's figure out your next best step!

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