38. The Overlooked Email Strategy That Lets You Sell AND Serve

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Email isn’t just where you drop links and hope for sales—it’s the connection between being seen and getting paid. In this episode, we’re digging into why most entrepreneurs treat email like an afterthought… and how shifting your approach can turn your list into a lead-nurturing, offer-selling, connection-building machine.

Whether you’re launching, nurturing, or ghosting your list and hoping no one notices—this is one foundational system you have to nail.

What You’ll Learn in This Episode:

• The 4-part email system every online business needs
• Why ghosting your list is hurting your revenue (and your reputation)
• How to write emails that build real relationships and drive conversions
• How often you should email your list (hint: it's more than you think)
• What to track (and tag) so you can make smarter marketing decisions

Thrive in 5:

Here are 5 quick wins to build an email system that works while you work:

1. Audit your unsubscribe habit – Think about the last email you bailed on, and use that insight to improve your next send.
2. Pick a rhythm and stick to it – Your audience can’t connect with a ghost or total stranger, so it's time to start chatting with them!
3. Add a CTA to your footer – Make it easy for people to take the next step, every single time.
4. Create a tag that tracks intent – Clicked your offer but didn’t buy? Tag them. That’s your warm list.
5. Keep a running list of wins + stories – So you’re never starting from scratch when it’s time to write.

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