48. Here's How Much I Made During Black Friday

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My first Black Friday sale? Let’s just say it was... a learning experience.

In this second-to-last episode of the year, I’m giving you the full rundown—what I offered, what flopped, what I thought would hit but didn’t, and what I’ll do differently next time. I’m sharing real numbers, open rates, click rates, unsubscribes, and the strategy behind it all (yes, even the parts that didn’t work).

More importantly, I’m talking about how I’m using all of that data to plan for 2026—and how you can do the same.

Key Takeaways:

• What actually happened during my Black Friday Flash Sale (numbers, click rates, conversion rates… all of it)
• Why people not clicking isn’t always a sign you did something wrong
• How I’m rethinking what’s worth my energy in 2026 (and what’s not)
• Why I’m pressing pause on this podcast—for now
• What is working in my business and what I’m doubling down on in 2026
  
  

Thrive in 5: My End-of-Year Refocus Checklist

1. Reflect on what actually worked this year (not just what looked good on paper or what other people say works)
2. Let go of the stuff that’s not giving you a return—money OR energy
3. Pay attention to what people are actually asking for (not just what you feel like selling)
4. Make peace with unsubscribes—they’re just people who aren’t your people
5. Create a real plan for the new year, not a list of things you “should” do
   
   
   

Hit the ground running in 2026

Your business doesn’t need another cute planner or abandoned Asana board.

It needs a clear, simple system to help you make decisions, prioritize what matters, and finally stop spinning your wheels on busywork.

That’s exactly why I created the Plan Like a CEO Playbook. It’s the same system I use to map out my year, figure out what’s worth my energy, and grow my business without trying to do “all the things.”

Inside, you’ll get:

• My plug-and-play visual planning tool
• Trainings to help you think and act like a CEO
• Tools like the Revenue Roadmap and Power Moves checklist so you can focus on what actually grows your business
• And my AI planning assistant (aka the Goal Guru) to help you break down big goals into clear, actionable steps

👉 Grab yours now

Because winging it is not a strategy.

Want to stay in the loop?

This is the next-to-last episode of the year, and I honestly don’t know what the podcast is going to look like in 2026 (if it’s even coming back!)

In the meantime, if you want to stay connected, head to marcirossi.com and join my email list. That’s where the good stuff lives.

And if you do love the podcast and want more of it, tell me. Seriously. I’m all ears.

Loved this episode? Don’t miss out on more practical, no-nonsense advice to level up your life and business. Make sure to subscribe so you never miss an episode of Thriver's Ed! 🎙️

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