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In the continuation of their conversation, Dr. Todd Wolynn and Dr. Bradley Block explore effective strategies for medical communication, focusing on the AIMS Method—Announce, Inquire, Mirror, and Secure. Originally designed for vaccine communication, this framework applies to any healthcare discussion requiring confidence, empathy, and patient trust.
Dr. Wolynn breaks down how physicians can make strong, evidence-based recommendations while addressing patient concerns without alienation or confrontation. He shares how mirroring patient worries, expressing empathy, and reinforcing trust can transform difficult conversations, particularly when battling misinformation. They also discuss how healthcare professionals can leverage digital tools and behavioral science to counteract the increasing polarization in medicine.
With practical examples and engaging insights, this episode equips physicians with tools to improve patient adherence, maintain credibility, and foster long-term relationships in an era of skepticism and digital noise.
Three Actionable Takeaways:
- Use the AIMS Method for effective communication: Announce your recommendation, Inquire about concerns, Mirror patient fears to show understanding, and Secure the relationship, even if they’re not ready to act.
- Combat misinformation with empathy, not data overload: Patients make decisions based on emotion—validating fears first helps open the door to fact-based discussions.
- Leverage digital platforms to reach patients beyond the exam room: Social media, websites, and video content help physicians scale their message and maintain patient trust.
About the Show:
The Physician’s Guide to Doctoring covers patient interactions, burnout, career growth, personal finance, and more. If you're tired of dull medical lectures, tune in for real-world lessons we should have learned in med school!
About the Guest:
Dr. Todd Wolynn is a pediatrician and the Executive Director of the Trusted Messenger Program at the Public Good Projects. Formerly the CEO of Kids Plus Pediatrics, he specializes in training healthcare professionals in communication best practices to improve patient outcomes.
Website: https://www.publicgoodprojects.org/
LinkedIn: https://www.linkedin.com/in/toddwolynn/
About the Host:
Dr. Bradley Block is a board-certified otolaryngologist at ENT and Allergy Associates in Garden City, NY. He specializes in adult and pediatric ENT with interests in sinusitis and obstructive sleep apnea. Dr. Block also hosts the Physician’s Guide to Doctoring podcast, focusing on personal and professional development for physicians.
Want to be a guest?
Email Brad at brad@physiciansguidetodoctoring.com or visit www.physiciansguidetodoctoring.com to learn more!
Socials:
- @physiciansguidetodoctoring on Facebook
- @physicianguidetodoctoring on YouTube
- @physiciansguide on Instagram and Twitter
Visit www.physiciansguidetodoctoring.com to connect, dive d
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