AI in Healthcare: How Technology Makes Patient Care More Human, Featuring David Herman, EP 207

David Herman from Web Marketing for Dentists joins us to discuss how dental practices can leverage modern marketing strategies while maintaining the human touch that builds lasting patient relationships. With over 20 years in the industry, David shares insights on why traditional marketing principles still work, how AI is enhancing rather than replacing human connections, and why understanding your specific practice goals is crucial for marketing success. 

Click here for full show notes 

Key Highlights: 

• Why Google and SEO aren't actually dead despite industry claims 

• How AI phone systems can double appointment bookings while reducing front desk burden 

• The importance of weekend hours and quick response times for new patient acquisition 

• Why targeting specific procedures and patient types beats generic "get more patients" approaches 

• The psychology behind dental patient behavior and decision-making 

• How to measure marketing ROI and ask better questions of your marketing team

Memorable Quotes: "We thought at the beginning it was money, but it's not. They also like money, but it's definitely secondary to helping people in the way that they feel they can help people the best." 

"Google Ads is mind reading for marketers. There is nothing like it... It's the only mind reading marketing service there is." 

"Everything that is monotonous and boring in somebody's job, that's the first place that AI should be employed. Because AI doesn't find it monotonous or boring." 

David's approach stands out because he focuses on understanding what kind of dental work each practitioner truly enjoys, then tailors marketing efforts to attract those specific cases. Rather than promising overnight results, he emphasizes sustainable growth and measurable outcomes, making him a valuable resource for practices ready to invest thoughtfully in their marketing efforts. 

See Where Your Practice Stands: Take our Practice Growth Readiness Assessment 

David’s Bio: 

David is the Chief Marketing Officer for Web Marketing For Dentists. He holds a Masters in Language & Psycholinguistics from Cambridge University and spent 10 years creating ads for major companies like Procter & Gamble and General Motors before discovering his passion for dental marketing in 2004. Since then, he's worked with over 2,000 dentists across the USA, Canada, and UK, generating more than $30 million in annual production for his clients. His campaigns typically help individual dentists add $10K-100K to their monthly revenue. David leads a team of 30+ dental marketing experts based primarily in Miami, with additional team members across six continents. 

Find David: 

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Twitter 

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