Outpointing the Competition: Data-Driven Growth Strategies in Healthcare Featuring Asha Strazzero-Wild, EP 181

In this episode, we speak with Asha Strazzero-Wild, co-founder of Outpointe, a growth strategy and execution firm specializing in healthcare. Asha shares her fascinating journey from aspiring doctor to education and public health before founding Outpointe with business partner Kelly Wilder. Their firm helps healthcare organizations optimize resources and improve patient and provider experiences through data-driven strategies and tactical support. Drawing on their combined 50 years of experience, Asha and Kelly guide healthcare companies in prioritizing initiatives, aligning metrics, and executing effectively on their vision in an increasingly complex market. 

Key Takeaways 

• Data-driven decision making is crucial for healthcare organizations to prioritize initiatives and allocate resources effectively 

• The importance of speaking the same language when defining metrics and success criteria before launching initiatives 

• Outpointe's proprietary Growth Readiness Outlook assessment helps organizations evaluate their readiness for growth across key areas including customer experience, financial work, sales and marketing, and workforce development 

• The value of intentionally seeking feedback from those implementing best practices in your industry to drive continuous improvement 

• Why focusing on your strengths is as important as addressing areas for improvement when building effective teams 

• The boxing inspiration behind the name "Outpointe" - strategically coming back round after round to outpoint your opponent (the market) 

Memorable Quotes 

• "Everyone says 'I've got this great idea,' but actually operationalizing that and executing on it and being strategic about what you choose to do and not do is hard." 

• "At the end of the day, we're all working to help make healthcare better." 

• "Don't focus exclusively on what you need to do better. Don't forget to focus on what you do really well, and keep doing that really well." 

• "When you're thinking about how you are going to allow yourself to grow and evolve with the market and the market needs, it's really important. And it shouldn't be done in a vacuum." 

Resources Mentioned 

• Book Recommendation: StrengthsFinder - for identifying your strengths and building effective teams 

Bio: 

Asha brings over 10 years of healthcare sector experience spanning public health, health technology, and corporate marketing. As co-founder of Outpointe, she helps healthcare organizations implement effective systems and processes for sustainable growth and successful innovation launches. 

At The Advisory Board Company, Asha earned Pragmatic Marketing certifications and launched nearly a dozen successful analytics products. Later, as Senior Vice President of Integrated Sales and Marketing at a leading life sciences company, she drove effective marketing strategies that generated nearly $50 million in sales over three years. Her expertise includes managing multi-million-dollar budgets, integrating sales and marketing functions, and measuring marketing ROI. 

Asha has overseen multiple acquisitions and product launches throughout her career. When not working, she enjoys spending time at the hockey rink with her son and leading community volunteer efforts in the Boston area. 

Find Asha: 

Website 

LinkedIn 

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