Ticket Playbook
Ticket sales news, ideas, and best practices. Based on TicketPlaybook.com where you can browse all content.
Episodes
In this session, recorded on May 14, 2025, we discussed how teams are creating unique ticket packages that allow flexibility, drive revenue, and boost attendance.
In this session, recorded on March 12, 2025, we discussed best practices on how to collect and leverage data from your promotions to drive sales.
In this session, recorded on April 8, 2025, we discussed how flash sales and timed offers can create urgency and drive sales results.
In this session, recorded on February 12, 2025, we discussed gamifying your groups. We went through ideas and tactics to inspire competition and urgency among your groups, resulting in higher sales.
In this session, recorded on January 14, 2025, we outlined actionable tips on how to create a winning ticketing strategy for 2025. With pricing pressures across sports ticketing, it's important to sharpen your skills to be successful. We discuss enhancing fan engagement, promotional discount strategies, and boosting corporate partnerships.
In this session, recorded on October 30, 2024, we had an open discussion about "What's Working Now?" in the ticket sales world. It's a difficult environment to sell tickets and there are pricing pressures, so creativity is more important than ever. We discuss flexible pricing models (dynamic pricing), season ticket membership perks, theme nights, packages, and more.
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