Ticket Playbook
Ticket sales news, ideas, and best practices. Based on TicketPlaybook.com where you can browse all content.
Episodes
We dug into the kinds of concepts that actually move tickets:
✨ the unexpected ones
✨ the highly specific ones
✨ the ones that make fans say, “okay... I need that”
The more creative the package, the better the odds of real traction. 📈
Sorry! We forgot to hit record until half-way through this session, recorded on December 10, 2025. In the session, we discussed the best ticket sales promotions of 2025.
In this session, recorded on November 12, 2025, we discussed tips and tricks to make your promotion stand out, create urgency, and sell more tickets.
In this session, recorded on October 21, 2025, we discussed repeatable frameworks and tactics that raise real dollars and drive real attendance.
In this session, recorded on September 23, 2025, we discussed themed offers, flash sales, gifting, and bundling. It’s never too early to start planning for the holidays.
In this session, recorded on August 19, 2025, we discuss all things schools! Performance groups, fundraisers, sports teams, assemblies, and more!
In this session, recorded on July 15, 2025, we explore what perks, programs, and surprises really keep season ticket members, group leaders, and fans coming back for more.
In this session, recorded on June 18, 2025, we explore the gamut of theme nights, from Grateful Dead to Bark at the Park and Hello Kitty takeovers. Learn how teams move the needle on revenue and fan engagement.
In this session, recorded on May 14, 2025, we discussed how teams are creating unique ticket packages that allow flexibility, drive revenue, and boost attendance.
In this session, recorded on April 8, 2025, we discussed how flash sales and timed offers can create urgency and drive sales results.
In this session, recorded on March 12, 2025, we discussed best practices on how to collect and leverage data from your promotions to drive sales.
In this session, recorded on February 12, 2025, we discussed gamifying your groups. We went through ideas and tactics to inspire competition and urgency among your groups, resulting in higher sales.
In this session, recorded on January 14, 2025, we outlined actionable tips on how to create a winning ticketing strategy for 2025. With pricing pressures across sports ticketing, it's important to sharpen your skills to be successful. We discuss enhancing fan engagement, promotional discount strategies, and boosting corporate partnerships.
In this session, recorded on October 30, 2024, we had an open discussion about "What's Working Now?" in the ticket sales world. It's a difficult environment to sell tickets and there are pricing pressures, so creativity is more important than ever. We discuss flexible pricing models (dynamic pricing), season ticket membership perks, theme nights, packages, and more.
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