July 28, 2023 • 30 mins
Creating a space that reflects your personality, provides comfort, and fosters functionality doesn't have to be an arduous journey or a task left to professionals. Fara Wilson, a renowned figure in the DIY and design world, is proof of that. We recently had the pleasure of sitting down with her for an enlightening episode of the Tile Trends podcast. As a mother, a savvy DIY-er, and a prominent Instagrammer, Fara shared insights into her journey into the DIY space and her delightful collaborations with Tile Club.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Lindsay Fluckiger (00:00):
Hello and welcome to Tile Trends, brought
to you by Tile Club.
I'm your Lindsay Fluckiger,and today we're thrilled to be
chatting with Fara Wilson, ashining star in the DIY design
world, a wonderful mother and aseasoned Instagram influencer.
Fara, welcome to the show,thank you.
Thanks so much for having me.
We're so excited to sit downand chat with you today.
(00:24):
Let's just dive right on in.
So, Fara, can you tell us alittle bit about your journey
into the DIY space?
What inspired you to begin andhow has being a woman in this
field shaped your experiences?
Fara Wilson (00:36):
So I originally started an Instagram account in
2019 because I was looking forcamaraderie.
I was looking for community.
I was looking for support ofother women, other moms who are
interested in home decor anddecorating their home and just
transforming their spaces intolivable, friendly spaces.
(00:57):
But that was still elegant andbeautiful.
And I started Instagram and Ikind of found that and it was
like almost love at first sightbecause it was great.
The first week, the firstcouple of weeks, I started
meeting different women andinteracting with them and we
started sharing and bonding andreally creating and building
community.
I never thought that this wouldlead to an influencer lifestyle
(01:23):
or status or work, but it reallywas, because I needed to have
an outlet.
I was a professional womanworking professional career in
marketing and communications.
I've worked in that field foryears.
That was my dream job, but Iwas still feeling unfulfilled in
the sense that there was thisother creative side of me that I
(01:43):
wasn't intending to.
So that's kind of how itstarted on Instagram.
And as far as DIY is concerned,I love when people tell me I
can't do something and I'm likeoh yes, I can.
And I also love when you'reworking with different
contractors, like I typicallyhave a carpenter and an
electrician on hand, because I'malways doing stuff around the
(02:05):
house and some things are justabove my pay grade and some
things aren't.
But when you've had contractorswho keep telling you yeah, I'm
coming, I'll be there next week,I'll be there so and so, so
it's like, okay, I can do thismyself, I can DIY it, I can
learn how to do it, and sothat's kind of how I started
doing things on my own, becauseI got tired of hearing I'll be
there next week or I'll do thiswhen.
(02:26):
Or I'm kind of busy right now,or your job is too small and I'm
like, okay, well, I'll show youLike, having a never-ending
honey-do list that just doesn'tget checked off?
Lindsay Fluckiger (02:38):
Absolutely yes.
So I was checking out yourwebsite today and I just have to
read this to our listeners.
So, and everything that youjust said really aligned with
your intro on your website.
So for our listeners out there,please check out thefairafixcom
.
And Farrah's intro on thewebsite says I'm really glad
(02:58):
you're here.
If you, if like me, youidentify as a busy mompreneur, a
domestic goddess, totallyobsessed with home decor, a DIY
chick, easy peasy solutions, thehostess with the mostess loved
to entertain, and as an overallawesome and imperfect being.
I love that part.
You've landed on the right pageand I just love everything that
(03:21):
you had to say there.
It's very authentic and realand kind of sounds like exactly
the purpose behind what droveyou to get into this space.
Fara Wilson (03:31):
Yes, and that's part of the reason why I think
I've maintained or remained inthis space, because there's so
much other stuff going on outthere that you really want to
have these real authenticconnections with people and you
really want to create your owntribe.
And to do that, you have toshow up as your authentic self
and, plus, you have to createimpact.
When I do simple hacks, I havea hack I do on Instagram every
(03:54):
Friday.
It's called Farrah Fix Friday,and on there I teach people how
to do very simple, basic hacks,things that are useful.
A lot of them are for moms, alot of them are for home decor
related, and the people who willsay I just bought that because
of you, this was really helpedme, it saves space in my fridge
oh my God, that's creatingimpact.
(04:14):
That's the impact I want tocreate.
I want to be helpful.
I don't want to come on hereand just show you my beautiful
home, so what?
But I really want to be able toshare with you and we
collaborate together and we havea good time together.
And when people say I boughtthis because of you, or they
come back and they say I gotthis last week and it's really
helped me working on the laundryroom with you guys.
(04:35):
I recently installed a littlegadget and someone came and said
I saw it on your page, I boughtit and I love it.
And then another person said Ijust bought it.
I'm looking at the instructions.
It looks a little weird.
I'm like whatever you do, putit in the stud, ignore those
instructions.
Put it in the stud, otherwiseit's gonna fall out.
Talk like in the morning,because I know I love that kind
(04:59):
of connectivity and I love whenpeople don't take themselves too
seriously.
You know I am the hostess withthe most is.
Everyone knows when they cometo my house I always have
everything you can think of.
When it's casual, it's reallyfun.
This is what life is about.
Lindsay Fluckiger (05:15):
Absolutely.
Gotta have a little fun inthere for sure.
Well, speaking ofcollaborations, we have to date
done two wonderfulcollaborations with you.
The first one that we didtogether was a one room
challenge with your fabulouskitchen using Mallorca White
Subway tiles.
And can you tell us a littlebit more about that project and
(05:36):
what made you choose these tilesto incorporate into your design
?
Fara Wilson (05:42):
with this project was I wanted to do an update to
the kitchen, but I wasn't reallysure where to go, and this is
where you were just talkingabout.
Authenticity comes from.
Almost every kitchen I see inthese beautiful magazines are
white kitchens, and whitekitchens are fabulous, but brown
kitchens matter too.
So I have these beautiful maplecabinets that I love on great
(06:06):
condition, and I'm like do Ipaint?
Do I not paint?
Do I succumb to the pressure ofwhat I see on Instagram or do I
remain authentically made?
So I'm like you know what?
I'm keeping my cabinets.
I'm going to upgrade them,brighten them up, give this
space some life with somefabulous backsplash tile.
Looking everywhere, I couldn'tfind anything that spoke to me
(06:28):
until I landed on that Mallorcawhite.
It is gorgeous, I getcompliment on it to this day,
and I paired it with thisabsolutely beautiful snow white
grout and it has minimal groutlines.
So you just see a sea of white.
I love the imperfections in itbecause of the way it was
handmade.
I love everything about it andit has completely changed the
(06:51):
look of the kitchen.
I didn't have to paint mycabinets, and that goes to show
that if you really pair gooddesign with authentically you
and you really make good choices.
It has brightened up the wholespace.
I mean I have people come to myhouse and go did you?
Did you change the kitchen?
No, the backsplash, and it'ssuch a big impact because you
(07:12):
don't realize it, but it's avast space.
It takes up a lot of space.
It's only about 24 inches high,but when you look overall at
the expanse of the kitchen, thattile works beautifully.
I mean I can't say enoughbeautiful things about it
because to this day I walkdownstairs I look at my kitchen
and I'm like, yeah, still loveit, absolutely love it, and it's
(07:35):
been about a year and a halfnow, I think, and it's held up
perfectly Like it doesn't haveany dings.
And I have two young kids.
I have one who's six years oldand who thinks she's 12, and I
have one who's nine and as a boyhe splashes everything from
peanut butter to jelly tospaghetti sauce, everything,
quick wipe and that's it.
Lindsay Fluckiger (07:56):
We are so excited to hear that and I love
what you said about how justupgrading that backsplash space
can make such an impact.
I'm in a similar situationright now.
We have a very small kitchenbut I love the richness of my
cabinets.
But I kept thinking like, oh,maybe we should paint these
because I'm getting a backsplashinstalled and I'm going with
(08:18):
our Lake Beige subway tile.
But I've been contemplatingchanging the cabinetry a little
bit.
But I think same thing, like Ijust really love the wood and
I'm just going to go with it andsee what happens.
Fara Wilson (08:30):
Yeah, I updated the hardware I think I had
stainless steel color before andI went with a matte black and
again the backsplash completelychanged the face of the entire
kitchen.
I never would have imaginedsomething.
So what you might considersmall and significant can make
(08:50):
such a huge, huge difference,and I am not changing this
kitchen for years to come.
I'm extremely happy with it.
It's so nice when you have thespace that you congregate to the
most and go in the most as afamily.
You know it's pretty.
It's nice to have a good space.
Definitely the luster.
(09:12):
The luster is perfect.
he Mallorca tiles are one ofour top sellers because of that
can-made look and the gloss onit, so we're so excited to hear
that it's holding up and it'smade such an impact on your
space.
So you mentioned introducingyour followers to hacks or to
(09:34):
different items that you mightinstall.
I have to bring up the potfiller in the kitchen.
Has it been worth it and whatwas kind of your thought process
behind installing that?
So many years ago in our previous house, when we
lived in town, we had a potfiller installed and I loved it
and I've always thought it was anice little deliciousness to
(09:58):
have.
Let's just say that it was anice little extra.
I loved it and I wanted to haveone again.
So when the opportunity camefor us to do a new backsplash,
I'm like, ok, now I canlegitimately cut into the wall
because I'm installing a newbacksplash anyway.
So it was a must.
And even though it's only, I'mgoing to say, three feet away
(10:18):
from my sink, I use these verynice caraway pots and pans, and
those ceramic pots and pans arequite heavy and when they have
water in them they're evenheavier.
And I have two kids and ahusband and a dog and we make
dinner at home about four timesa week, if not more, and I'm not
(10:40):
going to carry apart from hereto here what I would have to.
I use it to fill up the teakettle, I use it to fill up for
to make pasta, I use it for riceall the time.
So it made good use for us andit's okay to treat yourself to a
little luxury every once in awhile why not?
Especially when I look at andthis is my justification I
(11:03):
didn't spend money to have theeverything sanded and repainted.
I kept the cabinets as theywere, and so it was okay to add
some bells and whistles in otherplaces.
Lindsay Fluckiger (11:14):
I love that, yeah, and just being smart, like
working smarter, not harder, Ithink goes a long ways in all
aspects of life.
Fara Wilson (11:21):
So my husband's response was oh well, you must
have made it, because you'regetting backlash Whenever you
have a post where people justfeel the need to just attack for
no reason then that's when youknow exactly.
Lindsay Fluckiger (11:39):
We were just having a heyday what reading all
the comments coming in andwe're like we're team pot filler
all the way.
Fara Wilson (11:46):
It's been a great addition.
I recommend anyone who wants totry it to go ahead and do it.
Pick the right time.
It is an expense.
You have to have a licenseplumber to come out and do it,
so if you're going to do a newbacksplash, that's the perfect
time to add it.
Lindsay Fluckiger (11:59):
Right, yeah, so let's move on to our next
renovation project that we'veteamed up with you to do, which
was your laundry room, and weare anxiously awaiting the
reveal on that.
But it's clear that you'reversatile in your design choices
, and so we'd love to hear moreabout what drew you to this
particular tile and how did itenhance your laundry room.
Fara Wilson (12:24):
So anyone who's followed my page for a little
while knows that I'm not I'mkind of afraid of color.
I don't do a lot of color.
My color palette is alwaysgrays and tans and whites, and
my pop of color is almost anyshade of blue.
I'm very partial to blue,because all of the colors I love
remind me of my favorite placeever, which is the beach.
(12:44):
So there are always those sandycolors and the grays and the
light blues.
Those are the colors that speakto me, and so throughout the
house these are the same colorsthat we use.
And so I wanted the laundry roomto have a little extra, a
little oomph, because it's asmall space.
We never had a laundry roombefore.
We had a laundry hallwaysituation, but we didn't have a
(13:05):
laundry room per se.
And I'm like you know what,since we're reconfiguring
upstairs, let's carve out somespace for a proper laundry room,
however small, but still aproper laundry room, and then
let's add a little something toit.
When I stumbled onto thosetiles again just the sea is part
of it I was just like, I mean,I just felt, you know, you know
(13:26):
when you just see something andyou just love it.
And when I received it and Iopened it.
I just like the reactions youall see are my true reactions
Like I am that extra, I am thatperson who's that extra.
I'm just like, oh my God, Ilove it and it's so beautiful,
and the colors and how it movesin the light a little bit.
You know how, when you move itaround, love all that.
(13:48):
And so if your goal is tocreate a space that you're going
to do it short, that you don'tnecessarily like to do, make it
just a little prettier, a littlefancier, a little more
attractive.
That will make you enjoy thespace so much more.
I pass by the laundry now and Istop and I'm like, oh, look at
that.
I keep on working because it'sattractive, why not?
(14:10):
And if you're trying to savemoney, don't do the whole room,
do an acceptable, do a feature.
You will still have that pop ofcolor, that pop of elegance.
But you know what you save bydoing one side of it and in all
honesty, it's such a beautifultile that excess of it would
just be too much.
(14:31):
Right, that's the right touch.
I took my towel sheet, I matchedthe paint color so that I could
do the other walls and thecomplementary bluish color and
I'm loving it.
And I added custom shells thatI did not need but I wanted and
that's okay.
And if I'm not going to holdanything with decorative items
(14:53):
and towels, but that's also okaybecause I've made allowances
for actual storage underneaththe washer dryer With now I
added a sink and I added threecabinets and I added two upper
cabinets, so it's always abalance right that we're going
to have the functionality aswell as the pretty, and if that
makes you happy, then you shoulddo it.
Lindsay Fluckiger (15:15):
Yes, the only time I stop when I walk past my
laundry room is to close thedoor because it's usually a
wreck.
So I love that you've takenthat space and made it something
beautiful that you enjoy beingin and probably even doing the
work, like, oh, this isn't sobad because it feels nice, even
if I hope that he didn'tunderstand the reason why we
(15:36):
should have done it.
Fara Wilson (15:37):
He's like okay, but now he's like it looks nice in
here, okay, for him that's huge.
I've been there, I've been withmy husband since 1999.
For him to have said that it'slike him basically saying he
loves it.
Lindsay Fluckiger (15:54):
Yeah, oh, that's awesome Making such an
impact in your home.
I can't wait to see the paintcolor and the cabinets and
everything.
It sounds dreamy.
You mentioned having tworambunctious little kids, which
is amazing.
I'm two a mother, and ourcompany, tile Club, is actually
a woman owns company, so most ofus have children.
(16:17):
We like, we get it, we get it.
So tell us a little bit aboutbalancing motherhood, being an
influencer and DIY designer.
Can you share some ways thatyou manage these roles and how
they even influence each other?
Fara Wilson (16:32):
Well, in addition to all of that, I've now added
social media coach to my roster,so yeah, so the list has gotten
longer.
For me, it was I had to sitdown and make a plan.
Right, because that's how Istart out with everything I do
have a vision, have a plan, andonce you have your plan, you're
going to determine what's mostimportant in that plan, and my
(16:56):
family comes first.
I worked very hard to have afamily because for a long time
we just couldn't get pregnant,and so our children are truly a
blessing to us, and so Ischedule my week in such a way
that I work about four days aweek and the rest of the time is
mostly spent with the kids, andI try to sneak in a good half a
(17:21):
day here and there for myselffor some self-care, but the rest
of the time, for you, our liverevolves around our family, and
the way we do that is withplanning, and we actually plan
stuff out.
We plan out the week, we planout the meals that helps.
We plan out dates for sure, sothat we can still keep dating
each other and we, because ourchildren can also consume us
(17:46):
they have.
My son is in soccer practiceand basketball and he does
softball, and my daughter is indance and she's also in ballet
and she's not taking pianolessons.
They have lots of activitiesand so it's really how you carve
out your time, and don'tapologize for taking time out
(18:06):
for yourself.
That's really important becauseif I'm empty I can't give
anything.
And it's really great to have apartner like my husband,
because he can see in my facewhen I'm done and I can also see
the same thing and I'm like Ican watch it go upstairs.
I'll just stay with the kidsfor a little bit.
He'll do the same with me.
So the work-life balance that Ihave working from home is far
(18:29):
better than I had working mydream job.
Because I couldn't control that,I went to work every day at
nine until five.
That became nine until eight orseven, whereas now I can work
while the kids are at school.
Then I can still pop in to goto a resale that they're having
(18:49):
in the middle of the day.
I can go in the morning to do,dear Reader, I can do so many.
There's much more flexibility,but it really comes down to
having a good plan and beingflexible with that plan.
Like I said, I have a goal thatI work four days a week where I
film and I edit and I shoot, andthen the rest of the three days
(19:10):
.
It's like that's just for meand the kids.
But sometimes those three dayscould be half a day on Monday,
half a day on Tuesday, butrarely is it three straight days
.
But I still kind of plan outthe day, because at some point
you have to close the book andsay, okay, it's now time for
family, it's now time for Farah,it's now time for Farah and her
(19:30):
husband.
You've got to do that becauseif not you'll quickly burn out.
Lindsay Fluckiger (19:35):
It's so true.
Thank you for sharing that.
I'm sure there are a lot ofmoms that needed to hear that.
I had someone give me somereally great advice years ago
when I went through being asingle mom for a time.
She told me you know, whenyou're on the airplane and
something's the turbulence ishappening or the plane's going
down, you've got to put theoxygen mask on yourself so that
(19:58):
you can help your children.
You can help others around you,but if you are deprived of that
first, you're not gonna be ableto be of any use to anyone,
yourself included.
Fara Wilson (20:07):
Absolutely, and for some reason we are conditioned
to feel guilt for taking care ofourselves and we have to break
that cycle.
We are not supposed to feelguilty for taking care of
ourselves, because when we'reour best selves, then we can
give our best.
That's when I'm learning cranky, that's when I'm more patient
with my children, that's whenI'm more understanding with my
(20:29):
husband.
So I need to have me time andI'm unapologetic about it.
Now I have to learn that.
You know there are steps I meanwe all go through oh my God do
I feel but we have to workthrough it.
Lindsay Fluckiger (20:42):
That's definitely yeah.
Thank you so much for sharingthat.
That was a good reminder for metoday as well.
Let's move on to our last fewquestions.
So we know that all renovationprojects can have their ups and
downs.
We would love to hear kind ofthe snafus that may have
occurred during your renovationprojects.
Fara Wilson (21:02):
When working with contractors research, research,
research always make sure yourcontractor's licensed.
With regards to snafus, youknow there's been quite a few
blunders.
I was painting one time and Iaccidentally knocked the whole
paint thing onto the floor, ontothe brand new carpet, you know,
(21:24):
and we had to call home peopleback and get new carpet, because
you just can't wash that stuffoff.
Some things you have to take instrides.
Like I said again, the funniestpart is you're never finished.
You can be done, but thenyou're still missing the light
cover plate.
You know a few little thingshere and there.
It's really about taking it instrides.
We recently had a plumbingissue that I had to laugh my way
(21:48):
through, because if I didn't Iwas gonna cry.
We had the plumbing installed,everything sounded great, but
then the contractor saidsomething that made me feel
uneasy.
So I'm like let's get a masterplumber just to come and double
check what he did Come to findout that they actually had
accidentally punched some holesin the new plumbing that they
had installed before they put up, before they put the new
(22:12):
flooring, so, which meant that Iwould have been downstairs
having dinner and we would havehad just water just dribbling
all over us, because so then wehad to open the ceiling and redo
all that extra work and redoall the plumbing Again.
Like I said, I tried it.
Now I can look at it and go,okay, it was a blessing in
disguise, because at least weget it done right, regardless of
(22:34):
the fact that it costs twice asmuch.
But at the time, ooh, lots ofWoosa moments, yeah, lots of
Woosa moments.
But I try to look at things.
I really do try to look atthings positively, try to look
at things like I've built aninfluencer career in which we
were able to make the additionalchanges without financially
(22:59):
hurting.
And so I try to really look atthings as positively as I can,
because what's done is doneright.
What am I gonna do?
Fix it that's what it's calleda fair fix, because there's
nothing else I can do.
What's what's done is done.
I've learned a lesson.
But one of the things I say,especially if you're doing DIY
on your own, it's gonna taketwice as long as it's supposed
(23:20):
to.
Okay, because I always planthings from for myself, oh, and
I have this thing which I callbig eyes.
I have such a great long visionof all the things I want, and
then it's like, oh, the budget.
Or it's like, oh the time, ohthis.
So try to have fun with it, tryto learn things differently.
(23:41):
It's a great way of bondingwith your spouse.
My husband call, calls.
It is a great way for him to beboss around.
You know, potato, potato,whatever, but yeah, it is what?
But what I like the most, what'sbeen most fulfilling for me, is
seeing my children Understandthat this is mommy's job, that
(24:05):
mommy doesn't just stay at homeAlthough there's nothing wrong
with staying at home, but theyunderstand that this is.
And they come and they say,mommy, this is really nice, I
like it, it looks really nice,mommy.
And the fact that they able toappreciate and then they help me
clean up, because they now Sayour kitchen is so nice, mommy,
we have to, we have to havechores.
Yes, you're gonna give me onedollar a week, right, I'll do
(24:27):
this choice.
So they're vested and they'reinterested and they know about
things and I.
That is to me is pricelessbecause you're raising children
who are aware and understand andalso Value you in a different
light, because they see, theyunderstand that this is the
result of work.
Lindsay Fluckiger (24:45):
Yes, what a valuable lesson and and what a
wonderful influence you are onyour children, showing them kind
of that labor of love, just awelcoming environment that they
can appreciate and enjoy livingin, but also probably inspiring
them to look at being their ownboss someday and and kind of
that.
The sky's the limit, you knowthey can create absolutely.
Fara Wilson (25:08):
I've always said, if I can see it, I can be it.
And I think and so many was,especially with girls and also
with boys because my sonsInterpretation of things he's so
much open, he's so open-mindedabout things, like he doesn't
think of things as that'ssomething only Daddies would do,
like he sees me using powertools and he's like, yeah,
(25:29):
that's mom, she's using powertools.
So, and I love that, I lovethat they take that that's for
granted, because it becomesnormal.
Expect that anyone with anyskill can do X and X and X.
And it comes down to the skilland to the Determination that
you put in behind the work.
Lindsay Fluckiger (25:48):
That is so awesome.
Yeah, so to close up ourconversation, I feel like this
went by so fast and I've enjoyedit moment of it, but I would
love to Ask you one morequestion to wrap up today.
So what advice do you have forother women who are considering
stepping into the DIY space?
Fara Wilson (26:09):
Do it, just do it.
Just start.
Start small.
Start by replacing lightfixtures.
When I slide fixtures, I meanjust like the, the cover plates
on the switches.
Start small.
Understand your limitations.
By that I mean Understand whenit's okay to call the license
(26:29):
plumber, the license Electrician.
You know, don't put yourself inharm's way.
But there are so many littlethings that I realized that I
could do like.
I can install theorganizational system in my
pantry.
I can outfit my Cabinets.
I can do those things.
I can use small power tools.
I can use a drill, I can use adrill bit.
(26:52):
If I don't know, I can go tohome deep on ask questions.
Or I can go to Lowe's you cando a lot more than you think.
And, more importantly, when youthink of how those things add
up because if you have ahandyman type of Person come in,
they're still going to chargefor for their time, and rightly
so.
But when you look at what youcould have saved and you could
(27:13):
have taken that and invested itin something bigger that you
want to do, you know, pick up apaintbrush, it's okay.
You can do crown molding, youcan do shoe molding.
Just that's how I started.
I started doing small things.
You can replace all of thehardware in your cabinetry.
Start small and then, beforeyou know it, you'll start to
build and then draw, draw upplants.
(27:34):
You know, go online, find acommunity, go on Pinterest.
You can find me anywhere at theFarfetch's on YouTube and
Pinterest.
On Instagram and Facebook youcan find me.
Send me a DM.
I love to collaborate, I loveto talk with people, I love to
answer questions that they have.
But whatever your your, yourthinking starts.
Just start doing it and beforeyou know it, it will grow.
Lindsay Fluckiger (27:57):
That's a wonderful advice.
Thank you so much for sharingthat and as we wrap up, fair,
can you tell us a little bitabout your academy that you are
getting ready to start or havestarted, just so that our
listeners can know what's comingfor you?
Fara Wilson (28:12):
But I recently started.
I started it a long time ago,but I didn't do it on this scale
, and so I've learned.
I'll come across so many womenwho are wanting to figure out
how to monetize their influenceright and how to actually create
impact online, and so, havingbeen fortunate enough to work
(28:33):
with so many different brandswonderful brands over the last
four years, but two yearsspecifically as a content
creator full-time, I share myinsights on how they can hone in
on their personal brand andwhen they develop that brand and
Leverage it so that they'rethen able to monetize it and
what that does.
It allows them to reclaim theirtime.
(28:55):
I don't care if you're wantingto do it for as a career, as a
full-time career, as what I liketo call a side hustle, but
think of different ways that youcan use your influence to say,
send your kids to summer camp,send yourself to a spa treatment
every week, or do somethingnice for your parents, or send
(29:15):
your kids to private school.
There is such an opportunityavailable online.
I've I've been thankful enoughto make multiple six figures
every year for the last twoyears by monetizing and
leveraging my Social mediapresence, and so I teach women
how to do that.
We have horses, we haveone-on-one coaching, we have
(29:37):
workshops.
We have challenges that we dohave a new challenge that that
that's about to start in a week.
My career in calling corporateAmerica was in corporate
communications and marketing andPR and I did that for years.
I can't imagine the idea of mejust being at home.
That's just not for me.
(29:57):
I need to be doing something,and so this was my thing.
You know, I found the love ofhome decor and and and family
and being online and sharing,and that has just translated
into a full-blown career, so I'msuper excited about it.
Lindsay Fluckiger (30:12):
So wonderful, what an inspiring conversation
today.
Thank you so much for your time, farrah.
We will be sure to linkeverything from academy to
website, to all social links andwhere our listeners can find
you, and we are just so gratefulfor the opportunity that we've
had to talk with you andcollaborate with you.
Fara Wilson (30:30):
Thank, you so much.
I love this.
I've enjoyed it.
Lindsay Fluckiger (30:32):
Thank you so much, have a wonderful week and
we look forward to hearing morefrom you soon.
Hello and welcome to Tile Trends, brought
to you by Tile Club.
I'm your Lindsay Fluckiger,and today we're thrilled to be
chatting with Fara Wilson, ashining star in the DIY design
world, a wonderful mother and aseasoned Instagram influencer.
Fara, welcome to the show,thank you.
Thanks so much for having me.
We're so excited to sit downand chat with you today.
(00:24):
Let's just dive right on in.
So, Fara, can you tell us alittle bit about your journey
into the DIY space?
What inspired you to begin andhow has being a woman in this
field shaped your experiences?
Fara Wilson (00:36):
So I originally started an Instagram account in
2019 because I was looking forcamaraderie.
I was looking for community.
I was looking for support ofother women, other moms who are
interested in home decor anddecorating their home and just
transforming their spaces intolivable, friendly spaces.
(00:57):
But that was still elegant andbeautiful.
And I started Instagram and Ikind of found that and it was
like almost love at first sightbecause it was great.
The first week, the firstcouple of weeks, I started
meeting different women andinteracting with them and we
started sharing and bonding andreally creating and building
community.
I never thought that this wouldlead to an influencer lifestyle
(01:23):
or status or work, but it reallywas, because I needed to have
an outlet.
I was a professional womanworking professional career in
marketing and communications.
I've worked in that field foryears.
That was my dream job, but Iwas still feeling unfulfilled in
the sense that there was thisother creative side of me that I
(01:43):
wasn't intending to.
So that's kind of how itstarted on Instagram.
And as far as DIY is concerned,I love when people tell me I
can't do something and I'm likeoh yes, I can.
And I also love when you'reworking with different
contractors, like I typicallyhave a carpenter and an
electrician on hand, because I'malways doing stuff around the
(02:05):
house and some things are justabove my pay grade and some
things aren't.
But when you've had contractorswho keep telling you yeah, I'm
coming, I'll be there next week,I'll be there so and so, so
it's like, okay, I can do thismyself, I can DIY it, I can
learn how to do it, and sothat's kind of how I started
doing things on my own, becauseI got tired of hearing I'll be
there next week or I'll do thiswhen.
(02:26):
Or I'm kind of busy right now,or your job is too small and I'm
like, okay, well, I'll show youLike, having a never-ending
honey-do list that just doesn'tget checked off?
Lindsay Fluckiger (02:38):
Absolutely yes.
So I was checking out yourwebsite today and I just have to
read this to our listeners.
So, and everything that youjust said really aligned with
your intro on your website.
So for our listeners out there,please check out thefairafixcom
.
And Farrah's intro on thewebsite says I'm really glad
(02:58):
you're here.
If you, if like me, youidentify as a busy mompreneur, a
domestic goddess, totallyobsessed with home decor, a DIY
chick, easy peasy solutions, thehostess with the mostess loved
to entertain, and as an overallawesome and imperfect being.
I love that part.
You've landed on the right pageand I just love everything that
(03:21):
you had to say there.
It's very authentic and realand kind of sounds like exactly
the purpose behind what droveyou to get into this space.
Fara Wilson (03:31):
Yes, and that's part of the reason why I think
I've maintained or remained inthis space, because there's so
much other stuff going on outthere that you really want to
have these real authenticconnections with people and you
really want to create your owntribe.
And to do that, you have toshow up as your authentic self
and, plus, you have to createimpact.
When I do simple hacks, I havea hack I do on Instagram every
(03:54):
Friday.
It's called Farrah Fix Friday,and on there I teach people how
to do very simple, basic hacks,things that are useful.
A lot of them are for moms, alot of them are for home decor
related, and the people who willsay I just bought that because
of you, this was really helpedme, it saves space in my fridge
oh my God, that's creatingimpact.
(04:14):
That's the impact I want tocreate.
I want to be helpful.
I don't want to come on hereand just show you my beautiful
home, so what?
But I really want to be able toshare with you and we
collaborate together and we havea good time together.
And when people say I boughtthis because of you, or they
come back and they say I gotthis last week and it's really
helped me working on the laundryroom with you guys.
(04:35):
I recently installed a littlegadget and someone came and said
I saw it on your page, I boughtit and I love it.
And then another person said Ijust bought it.
I'm looking at the instructions.
It looks a little weird.
I'm like whatever you do, putit in the stud, ignore those
instructions.
Put it in the stud, otherwiseit's gonna fall out.
Talk like in the morning,because I know I love that kind
(04:59):
of connectivity and I love whenpeople don't take themselves too
seriously.
You know I am the hostess withthe most is.
Everyone knows when they cometo my house I always have
everything you can think of.
When it's casual, it's reallyfun.
This is what life is about.
Lindsay Fluckiger (05:15):
Absolutely.
Gotta have a little fun inthere for sure.
Well, speaking ofcollaborations, we have to date
done two wonderfulcollaborations with you.
The first one that we didtogether was a one room
challenge with your fabulouskitchen using Mallorca White
Subway tiles.
And can you tell us a littlebit more about that project and
(05:36):
what made you choose these tilesto incorporate into your design
?
Fara Wilson (05:42):
with this project was I wanted to do an update to
the kitchen, but I wasn't reallysure where to go, and this is
where you were just talkingabout.
Authenticity comes from.
Almost every kitchen I see inthese beautiful magazines are
white kitchens, and whitekitchens are fabulous, but brown
kitchens matter too.
So I have these beautiful maplecabinets that I love on great
(06:06):
condition, and I'm like do Ipaint?
Do I not paint?
Do I succumb to the pressure ofwhat I see on Instagram or do I
remain authentically made?
So I'm like you know what?
I'm keeping my cabinets.
I'm going to upgrade them,brighten them up, give this
space some life with somefabulous backsplash tile.
Looking everywhere, I couldn'tfind anything that spoke to me
(06:28):
until I landed on that Mallorcawhite.
It is gorgeous, I getcompliment on it to this day,
and I paired it with thisabsolutely beautiful snow white
grout and it has minimal groutlines.
So you just see a sea of white.
I love the imperfections in itbecause of the way it was
handmade.
I love everything about it andit has completely changed the
(06:51):
look of the kitchen.
I didn't have to paint mycabinets, and that goes to show
that if you really pair gooddesign with authentically you
and you really make good choices.
It has brightened up the wholespace.
I mean I have people come to myhouse and go did you?
Did you change the kitchen?
No, the backsplash, and it'ssuch a big impact because you
(07:12):
don't realize it, but it's avast space.
It takes up a lot of space.
It's only about 24 inches high,but when you look overall at
the expanse of the kitchen, thattile works beautifully.
I mean I can't say enoughbeautiful things about it
because to this day I walkdownstairs I look at my kitchen
and I'm like, yeah, still loveit, absolutely love it, and it's
(07:35):
been about a year and a halfnow, I think, and it's held up
perfectly Like it doesn't haveany dings.
And I have two young kids.
I have one who's six years oldand who thinks she's 12, and I
have one who's nine and as a boyhe splashes everything from
peanut butter to jelly tospaghetti sauce, everything,
quick wipe and that's it.
Lindsay Fluckiger (07:56):
We are so excited to hear that and I love
what you said about how justupgrading that backsplash space
can make such an impact.
I'm in a similar situationright now.
We have a very small kitchenbut I love the richness of my
cabinets.
But I kept thinking like, oh,maybe we should paint these
because I'm getting a backsplashinstalled and I'm going with
(08:18):
our Lake Beige subway tile.
But I've been contemplatingchanging the cabinetry a little
bit.
But I think same thing, like Ijust really love the wood and
I'm just going to go with it andsee what happens.
Fara Wilson (08:30):
Yeah, I updated the hardware I think I had
stainless steel color before andI went with a matte black and
again the backsplash completelychanged the face of the entire
kitchen.
I never would have imaginedsomething.
So what you might considersmall and significant can make
(08:50):
such a huge, huge difference,and I am not changing this
kitchen for years to come.
I'm extremely happy with it.
It's so nice when you have thespace that you congregate to the
most and go in the most as afamily.
You know it's pretty.
It's nice to have a good space.
Definitely the luster.
(09:12):
The luster is perfect.
he Mallorca tiles are one ofour top sellers because of that
can-made look and the gloss onit, so we're so excited to hear
that it's holding up and it'smade such an impact on your
space.
So you mentioned introducingyour followers to hacks or to
(09:34):
different items that you mightinstall.
I have to bring up the potfiller in the kitchen.
Has it been worth it and whatwas kind of your thought process
behind installing that?
So many years ago in our previous house, when we
lived in town, we had a potfiller installed and I loved it
and I've always thought it was anice little deliciousness to
(09:58):
have.
Let's just say that it was anice little extra.
I loved it and I wanted to haveone again.
So when the opportunity camefor us to do a new backsplash,
I'm like, ok, now I canlegitimately cut into the wall
because I'm installing a newbacksplash anyway.
So it was a must.
And even though it's only, I'mgoing to say, three feet away
(10:18):
from my sink, I use these verynice caraway pots and pans, and
those ceramic pots and pans arequite heavy and when they have
water in them they're evenheavier.
And I have two kids and ahusband and a dog and we make
dinner at home about four timesa week, if not more, and I'm not
(10:40):
going to carry apart from hereto here what I would have to.
I use it to fill up the teakettle, I use it to fill up for
to make pasta, I use it for riceall the time.
So it made good use for us andit's okay to treat yourself to a
little luxury every once in awhile why not?
Especially when I look at andthis is my justification I
(11:03):
didn't spend money to have theeverything sanded and repainted.
I kept the cabinets as theywere, and so it was okay to add
some bells and whistles in otherplaces.
Lindsay Fluckiger (11:14):
I love that, yeah, and just being smart, like
working smarter, not harder, Ithink goes a long ways in all
aspects of life.
Fara Wilson (11:21):
So my husband's response was oh well, you must
have made it, because you'regetting backlash Whenever you
have a post where people justfeel the need to just attack for
no reason then that's when youknow exactly.
Lindsay Fluckiger (11:39):
We were just having a heyday what reading all
the comments coming in andwe're like we're team pot filler
all the way.
Fara Wilson (11:46):
It's been a great addition.
I recommend anyone who wants totry it to go ahead and do it.
Pick the right time.
It is an expense.
You have to have a licenseplumber to come out and do it,
so if you're going to do a newbacksplash, that's the perfect
time to add it.
Lindsay Fluckiger (11:59):
Right, yeah, so let's move on to our next
renovation project that we'veteamed up with you to do, which
was your laundry room, and weare anxiously awaiting the
reveal on that.
But it's clear that you'reversatile in your design choices
, and so we'd love to hear moreabout what drew you to this
particular tile and how did itenhance your laundry room.
Fara Wilson (12:24):
So anyone who's followed my page for a little
while knows that I'm not I'mkind of afraid of color.
I don't do a lot of color.
My color palette is alwaysgrays and tans and whites, and
my pop of color is almost anyshade of blue.
I'm very partial to blue,because all of the colors I love
remind me of my favorite placeever, which is the beach.
(12:44):
So there are always those sandycolors and the grays and the
light blues.
Those are the colors that speakto me, and so throughout the
house these are the same colorsthat we use.
And so I wanted the laundry roomto have a little extra, a
little oomph, because it's asmall space.
We never had a laundry roombefore.
We had a laundry hallwaysituation, but we didn't have a
(13:05):
laundry room per se.
And I'm like you know what,since we're reconfiguring
upstairs, let's carve out somespace for a proper laundry room,
however small, but still aproper laundry room, and then
let's add a little something toit.
When I stumbled onto thosetiles again just the sea is part
of it I was just like, I mean,I just felt, you know, you know
(13:26):
when you just see something andyou just love it.
And when I received it and Iopened it.
I just like the reactions youall see are my true reactions
Like I am that extra, I am thatperson who's that extra.
I'm just like, oh my God, Ilove it and it's so beautiful,
and the colors and how it movesin the light a little bit.
You know how, when you move itaround, love all that.
(13:48):
And so if your goal is tocreate a space that you're going
to do it short, that you don'tnecessarily like to do, make it
just a little prettier, a littlefancier, a little more
attractive.
That will make you enjoy thespace so much more.
I pass by the laundry now and Istop and I'm like, oh, look at
that.
I keep on working because it'sattractive, why not?
(14:10):
And if you're trying to savemoney, don't do the whole room,
do an acceptable, do a feature.
You will still have that pop ofcolor, that pop of elegance.
But you know what you save bydoing one side of it and in all
honesty, it's such a beautifultile that excess of it would
just be too much.
(14:31):
Right, that's the right touch.
I took my towel sheet, I matchedthe paint color so that I could
do the other walls and thecomplementary bluish color and
I'm loving it.
And I added custom shells thatI did not need but I wanted and
that's okay.
And if I'm not going to holdanything with decorative items
(14:53):
and towels, but that's also okaybecause I've made allowances
for actual storage underneaththe washer dryer With now I
added a sink and I added threecabinets and I added two upper
cabinets, so it's always abalance right that we're going
to have the functionality aswell as the pretty, and if that
makes you happy, then you shoulddo it.
Lindsay Fluckiger (15:15):
Yes, the only time I stop when I walk past my
laundry room is to close thedoor because it's usually a
wreck.
So I love that you've takenthat space and made it something
beautiful that you enjoy beingin and probably even doing the
work, like, oh, this isn't sobad because it feels nice, even
if I hope that he didn'tunderstand the reason why we
(15:36):
should have done it.
Fara Wilson (15:37):
He's like okay, but now he's like it looks nice in
here, okay, for him that's huge.
I've been there, I've been withmy husband since 1999.
For him to have said that it'slike him basically saying he
loves it.
Lindsay Fluckiger (15:54):
Yeah, oh, that's awesome Making such an
impact in your home.
I can't wait to see the paintcolor and the cabinets and
everything.
It sounds dreamy.
You mentioned having tworambunctious little kids, which
is amazing.
I'm two a mother, and ourcompany, tile Club, is actually
a woman owns company, so most ofus have children.
(16:17):
We like, we get it, we get it.
So tell us a little bit aboutbalancing motherhood, being an
influencer and DIY designer.
Can you share some ways thatyou manage these roles and how
they even influence each other?
Fara Wilson (16:32):
Well, in addition to all of that, I've now added
social media coach to my roster,so yeah, so the list has gotten
longer.
For me, it was I had to sitdown and make a plan.
Right, because that's how Istart out with everything I do
have a vision, have a plan, andonce you have your plan, you're
going to determine what's mostimportant in that plan, and my
(16:56):
family comes first.
I worked very hard to have afamily because for a long time
we just couldn't get pregnant,and so our children are truly a
blessing to us, and so Ischedule my week in such a way
that I work about four days aweek and the rest of the time is
mostly spent with the kids, andI try to sneak in a good half a
(17:21):
day here and there for myselffor some self-care, but the rest
of the time, for you, our liverevolves around our family, and
the way we do that is withplanning, and we actually plan
stuff out.
We plan out the week, we planout the meals that helps.
We plan out dates for sure, sothat we can still keep dating
each other and we, because ourchildren can also consume us
(17:46):
they have.
My son is in soccer practiceand basketball and he does
softball, and my daughter is indance and she's also in ballet
and she's not taking pianolessons.
They have lots of activitiesand so it's really how you carve
out your time, and don'tapologize for taking time out
(18:06):
for yourself.
That's really important becauseif I'm empty I can't give
anything.
And it's really great to have apartner like my husband,
because he can see in my facewhen I'm done and I can also see
the same thing and I'm like Ican watch it go upstairs.
I'll just stay with the kidsfor a little bit.
He'll do the same with me.
So the work-life balance that Ihave working from home is far
(18:29):
better than I had working mydream job.
Because I couldn't control that,I went to work every day at
nine until five.
That became nine until eight orseven, whereas now I can work
while the kids are at school.
Then I can still pop in to goto a resale that they're having
(18:49):
in the middle of the day.
I can go in the morning to do,dear Reader, I can do so many.
There's much more flexibility,but it really comes down to
having a good plan and beingflexible with that plan.
Like I said, I have a goal thatI work four days a week where I
film and I edit and I shoot, andthen the rest of the three days
(19:10):
.
It's like that's just for meand the kids.
But sometimes those three dayscould be half a day on Monday,
half a day on Tuesday, butrarely is it three straight days
.
But I still kind of plan outthe day, because at some point
you have to close the book andsay, okay, it's now time for
family, it's now time for Farah,it's now time for Farah and her
(19:30):
husband.
You've got to do that becauseif not you'll quickly burn out.
Lindsay Fluckiger (19:35):
It's so true.
Thank you for sharing that.
I'm sure there are a lot ofmoms that needed to hear that.
I had someone give me somereally great advice years ago
when I went through being asingle mom for a time.
She told me you know, whenyou're on the airplane and
something's the turbulence ishappening or the plane's going
down, you've got to put theoxygen mask on yourself so that
(19:58):
you can help your children.
You can help others around you,but if you are deprived of that
first, you're not gonna be ableto be of any use to anyone,
yourself included.
Fara Wilson (20:07):
Absolutely, and for some reason we are conditioned
to feel guilt for taking care ofourselves and we have to break
that cycle.
We are not supposed to feelguilty for taking care of
ourselves, because when we'reour best selves, then we can
give our best.
That's when I'm learning cranky, that's when I'm more patient
with my children, that's whenI'm more understanding with my
(20:29):
husband.
So I need to have me time andI'm unapologetic about it.
Now I have to learn that.
You know there are steps I meanwe all go through oh my God do
I feel but we have to workthrough it.
Lindsay Fluckiger (20:42):
That's definitely yeah.
Thank you so much for sharingthat.
That was a good reminder for metoday as well.
Let's move on to our last fewquestions.
So we know that all renovationprojects can have their ups and
downs.
We would love to hear kind ofthe snafus that may have
occurred during your renovationprojects.
Fara Wilson (21:02):
When working with contractors research, research,
research always make sure yourcontractor's licensed.
With regards to snafus, youknow there's been quite a few
blunders.
I was painting one time and Iaccidentally knocked the whole
paint thing onto the floor, ontothe brand new carpet, you know,
(21:24):
and we had to call home peopleback and get new carpet, because
you just can't wash that stuffoff.
Some things you have to take instrides.
Like I said again, the funniestpart is you're never finished.
You can be done, but thenyou're still missing the light
cover plate.
You know a few little thingshere and there.
It's really about taking it instrides.
We recently had a plumbingissue that I had to laugh my way
(21:48):
through, because if I didn't Iwas gonna cry.
We had the plumbing installed,everything sounded great, but
then the contractor saidsomething that made me feel
uneasy.
So I'm like let's get a masterplumber just to come and double
check what he did Come to findout that they actually had
accidentally punched some holesin the new plumbing that they
had installed before they put up, before they put the new
(22:12):
flooring, so, which meant that Iwould have been downstairs
having dinner and we would havehad just water just dribbling
all over us, because so then wehad to open the ceiling and redo
all that extra work and redoall the plumbing Again.
Like I said, I tried it.
Now I can look at it and go,okay, it was a blessing in
disguise, because at least weget it done right, regardless of
(22:34):
the fact that it costs twice asmuch.
But at the time, ooh, lots ofWoosa moments, yeah, lots of
Woosa moments.
But I try to look at things.
I really do try to look atthings positively, try to look
at things like I've built aninfluencer career in which we
were able to make the additionalchanges without financially
(22:59):
hurting.
And so I try to really look atthings as positively as I can,
because what's done is doneright.
What am I gonna do?
Fix it that's what it's calleda fair fix, because there's
nothing else I can do.
What's what's done is done.
I've learned a lesson.
But one of the things I say,especially if you're doing DIY
on your own, it's gonna taketwice as long as it's supposed
(23:20):
to.
Okay, because I always planthings from for myself, oh, and
I have this thing which I callbig eyes.
I have such a great long visionof all the things I want, and
then it's like, oh, the budget.
Or it's like, oh the time, ohthis.
So try to have fun with it, tryto learn things differently.
(23:41):
It's a great way of bondingwith your spouse.
My husband call, calls.
It is a great way for him to beboss around.
You know, potato, potato,whatever, but yeah, it is what?
But what I like the most, what'sbeen most fulfilling for me, is
seeing my children Understandthat this is mommy's job, that
(24:05):
mommy doesn't just stay at homeAlthough there's nothing wrong
with staying at home, but theyunderstand that this is.
And they come and they say,mommy, this is really nice, I
like it, it looks really nice,mommy.
And the fact that they able toappreciate and then they help me
clean up, because they now Sayour kitchen is so nice, mommy,
we have to, we have to havechores.
Yes, you're gonna give me onedollar a week, right, I'll do
(24:27):
this choice.
So they're vested and they'reinterested and they know about
things and I.
That is to me is pricelessbecause you're raising children
who are aware and understand andalso Value you in a different
light, because they see, theyunderstand that this is the
result of work.
Lindsay Fluckiger (24:45):
Yes, what a valuable lesson and and what a
wonderful influence you are onyour children, showing them kind
of that labor of love, just awelcoming environment that they
can appreciate and enjoy livingin, but also probably inspiring
them to look at being their ownboss someday and and kind of
that.
The sky's the limit, you knowthey can create absolutely.
Fara Wilson (25:08):
I've always said, if I can see it, I can be it.
And I think and so many was,especially with girls and also
with boys because my sonsInterpretation of things he's so
much open, he's so open-mindedabout things, like he doesn't
think of things as that'ssomething only Daddies would do,
like he sees me using powertools and he's like, yeah,
(25:29):
that's mom, she's using powertools.
So, and I love that, I lovethat they take that that's for
granted, because it becomesnormal.
Expect that anyone with anyskill can do X and X and X.
And it comes down to the skilland to the Determination that
you put in behind the work.
Lindsay Fluckiger (25:48):
That is so awesome.
Yeah, so to close up ourconversation, I feel like this
went by so fast and I've enjoyedit moment of it, but I would
love to Ask you one morequestion to wrap up today.
So what advice do you have forother women who are considering
stepping into the DIY space?
Fara Wilson (26:09):
Do it, just do it.
Just start.
Start small.
Start by replacing lightfixtures.
When I slide fixtures, I meanjust like the, the cover plates
on the switches.
Start small.
Understand your limitations.
By that I mean Understand whenit's okay to call the license
(26:29):
plumber, the license Electrician.
You know, don't put yourself inharm's way.
But there are so many littlethings that I realized that I
could do like.
I can install theorganizational system in my
pantry.
I can outfit my Cabinets.
I can do those things.
I can use small power tools.
I can use a drill, I can use adrill bit.
(26:52):
If I don't know, I can go tohome deep on ask questions.
Or I can go to Lowe's you cando a lot more than you think.
And, more importantly, when youthink of how those things add
up because if you have ahandyman type of Person come in,
they're still going to chargefor for their time, and rightly
so.
But when you look at what youcould have saved and you could
(27:13):
have taken that and invested itin something bigger that you
want to do, you know, pick up apaintbrush, it's okay.
You can do crown molding, youcan do shoe molding.
Just that's how I started.
I started doing small things.
You can replace all of thehardware in your cabinetry.
Start small and then, beforeyou know it, you'll start to
build and then draw, draw upplants.
(27:34):
You know, go online, find acommunity, go on Pinterest.
You can find me anywhere at theFarfetch's on YouTube and
Pinterest.
On Instagram and Facebook youcan find me.
Send me a DM.
I love to collaborate, I loveto talk with people, I love to
answer questions that they have.
But whatever your your, yourthinking starts.
Just start doing it and beforeyou know it, it will grow.
Lindsay Fluckiger (27:57):
That's a wonderful advice.
Thank you so much for sharingthat and as we wrap up, fair,
can you tell us a little bitabout your academy that you are
getting ready to start or havestarted, just so that our
listeners can know what's comingfor you?
Fara Wilson (28:12):
But I recently started.
I started it a long time ago,but I didn't do it on this scale
, and so I've learned.
I'll come across so many womenwho are wanting to figure out
how to monetize their influenceright and how to actually create
impact online, and so, havingbeen fortunate enough to work
(28:33):
with so many different brandswonderful brands over the last
four years, but two yearsspecifically as a content
creator full-time, I share myinsights on how they can hone in
on their personal brand andwhen they develop that brand and
Leverage it so that they'rethen able to monetize it and
what that does.
It allows them to reclaim theirtime.
(28:55):
I don't care if you're wantingto do it for as a career, as a
full-time career, as what I liketo call a side hustle, but
think of different ways that youcan use your influence to say,
send your kids to summer camp,send yourself to a spa treatment
every week, or do somethingnice for your parents, or send
(29:15):
your kids to private school.
There is such an opportunityavailable online.
I've I've been thankful enoughto make multiple six figures
every year for the last twoyears by monetizing and
leveraging my Social mediapresence, and so I teach women
how to do that.
We have horses, we haveone-on-one coaching, we have
(29:37):
workshops.
We have challenges that we dohave a new challenge that that
that's about to start in a week.
My career in calling corporateAmerica was in corporate
communications and marketing andPR and I did that for years.
I can't imagine the idea of mejust being at home.
That's just not for me.
(29:57):
I need to be doing something,and so this was my thing.
You know, I found the love ofhome decor and and and family
and being online and sharing,and that has just translated
into a full-blown career, so I'msuper excited about it.
Lindsay Fluckiger (30:12):
So wonderful, what an inspiring conversation
today.
Thank you so much for your time, farrah.
We will be sure to linkeverything from academy to
website, to all social links andwhere our listeners can find
you, and we are just so gratefulfor the opportunity that we've
had to talk with you andcollaborate with you.
Fara Wilson (30:30):
Thank, you so much.
I love this.
I've enjoyed it.
Lindsay Fluckiger (30:32):
Thank you so much, have a wonderful week and
we look forward to hearing morefrom you soon.
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