Welcome to "Time to Market," a brand new podcast by LeanB2B and SKMurphy.
In this first episode, Sean and Étienne discuss how they got into B2B (1:35), why they stayed in B2B (5:34), and why the idea that organizations are always rational is not always a reality (13:50). Then, they discuss what has changed in B2B (17:27), and what they expect will be changing in B2B moving forward (21:59).
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