In this episode of Time to Press Pause, Ellen Williams interviews Ruchi Pinniger, founder and CEO of Watch Her Prosper. Ruchi recounts her background on Wall Street, where she excelled in leadership and team-building, yet felt unfulfilled. She took a sabbatical hoping to discover her true passion, dabbling in nonprofit work, baking, and decorating. Although she temporarily returned to the corporate world, Ruchi soon decided to leave permanently, realizing she found more joy in mentoring others than in climbing the corporate ladder. With encouragement from a coach and her husband, Ruchi listened to what her network repeatedly told her: they needed help with their numbers. This led her to launch Watch Her Prosper, where she provides financial guidance, bookkeeping services, and “money mindset” support to women-led businesses.
Ruchi’s story underscores the power of pressing pause, trusting one’s instincts, and blending skills with genuine passion. She encourages leaders to recognize when fear and a desire for control may be blocking growth—both personally and within a team. Her approach centers on separating emotion from data, helping clients transform financial confusion into clarity, and using visualization to reframe limiting beliefs. Through her work, Ruchi empowers entrepreneurs to pause, evaluate, and make confident, informed decisions that fuel both professional and personal prosperity.
To learn more about Ruchi, visit watchherprosper.com.
To learn more about Ellen, visit TheSalientStrategist.com.
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