What if the key to stronger marketing isn’t more automation—but more human connection?
In this episode of Time to Thrive, we sit down with Casey Cheshire—Marine veteran, marketing automation expert, and host of over 500 podcast interviews. As the founder of Ringmaster Conversational Marketing and author of Marketing Automation Unleashed, Casey helps brands ditch disconnected marketing tactics and replace them with authentic, one-on-one conversations—starting with podcasting.
In this fast-paced and funny conversation, Casey shares:
- The #1 marketing mistake that slowly kills your growth
- A simple test to see if you’re truly connected to your customers
- Why podcasting is a secret weapon for B2B marketing
- How to use a podcast to connect with your dream clients
- The truth about “vanity metrics” and influencer myths
- Ways small businesses can start ugly—and still win
- The layers of ROI that come from podcasting (even if no one listens at first!)
Whether you’re looking to build trust, strengthen your brand, or finally kill the fluff in your marketing, Casey brings the clarity—and the laughs.
🎧 Plus, don’t miss his favorite email subject line strategy and why he believes every business should care at scale.
📬 Want to connect with Casey?
Email him at casey@ringmaster.com or check out his podcast: The Hard Corps Marketing Show.
00:00 Introduction to Casey Cheshire
00:55 Icebreaker Questions
01:50 The Importance of Human Connection in Marketing
03:22 Recognizing Disconnected Marketing
04:14 The Role of Customer Experience
09:17 Avoiding Fluff and Bad Advice
14:10 The Power of Podcasting for B2B Marketing
17:24 Starting a Podcast: Tips and Challenges
19:18 Understanding Podcast ROI
20:08 Direct Revenue from Podcasting
21:54 Building Relationships Through Podcasting
23:53 Guesting on Podcasts: Tips and Tricks
25:58 Marketing Automation Insights
26:50 Effective Email Marketing Strategies
31:32 Repurposing Podcast Content
33:36 Leadership Lessons from the Military
36:42 Final Thoughts and Contact Information
Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com