Are you ready to transform your business with the power of predictable income? In this episode of Time to Thrive, host Bethany Meadows sits down with Stu McLaren, a leading expert in membership-based business models and the creator of The Tribe Experience. Stu shares his inspiring journey from a service-based entrepreneur to building thriving membership platforms that empower businesses to scale sustainably while creating impact and freedom.
Discover why membership models are revolutionizing industries, how they create stability for business owners, and the key strategies to launching and growing a profitable membership. Whether you’re a small business owner, creative entrepreneur, or service provider, Stu’s insights will open your eyes to the untapped potential of recurring revenue.
Want to learn more from Stu? Visit stu.me for expert advice, and check out his latest book, Predictable Profits, at stu.me/book to take your membership strategy to the next level.
00:00 Welcome to Time to Thrive
01:08 Stu McLaren's Influences and Early Life
04:45 The Birth of a Membership Business
09:12 Challenges and Pivotal Moments
14:34 Understanding the Membership Model
21:16 Exploring Product-Based Memberships
21:57 Service-Based Memberships: Real-Life Examples
23:14 Information-Based Memberships: Teaching and Learning
24:11 Community-Based Memberships: Building Connections
25:15 Common Mistakes to Avoid in Memberships
30:07 Open vs. Closed Membership Models
39:32 The Power of Recurring Revenue
42:38 Where to Get the Book and Final Thoughts
Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.
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