Hernan Vazquez is the Founder and CEO of Scale Driven, a digital marketing and advertising agency dedicated to helping clients increase revenue through advanced digital paid advertising strategies. A seasoned marketer and ads guru, Hernan’s impressive portfolio includes industry leaders like Frank Kern, Grant Cardone, and Agora Publishing. Recognized as a strategic thinker, he offers deep insights into the ecosystem of online advertising and sales funnels.
What makes online ads not just good, but golden, pulling in the desired audience and driving substantial revenue? With countless platforms, ever-evolving algorithms, and fierce competition for consumer attention, finding the right strategy can be daunting. What if there was a strategy to scale your ads effectively?
Marketing expert Hernan Vazquez delves into the intricacies of direct response advertising, sharing his wealth of knowledge from a career that has seen over $70 million in ad spend management. Hernan tackles the challenges and changes in the digital marketing landscape, and the increasing importance of creative content over granular targeting. With practical insights and anecdotes from running campaigns for industry heavyweights, he uncovers the shifting trends towards acquisition funnels and the art of converting low-ticket buyers into high-value clients.
In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Hernan Vazquez to discuss scaling advertising efforts and the evolution of marketing funnels. Hernan explains what defines successful ad creation and how to achieve long-term profitability in campaigns. He sheds light on lesser-known industry tactics that can lead to breakthroughs in direct response marketing, emphasizing the importance of ongoing optimization and creativity.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!