The Mirror and the Mission with Kyle Mountsier

Tim sits down with Kyle Mountsier, COO and co-founder of ASOTU, to explore the journey from retail automotive to purpose-driven leadership. 

Kyle shares powerful stories of culture transformation, the origins of ASOTU, and how creating an environment where people see the best in themselves can change everything. 

From personal faith to professional breakthroughs, this conversation unpacks what it means to lead with intention, build empowered teams, and reflect the true heart of the automotive industry. 

Connect with Kyle on LinkedIn. 

[00:00 – 01:22] Guest Introductions Tim welcomes Kyle back to the podcast, reflecting on Kyle's previous appearance and the journey since leaving retail three and a half years ago. 

[01:22 – 03:12] Visionary Leadership Kyle recounts his transition from dealership life to co-founding ASOTU, sparked by early career experiences and a desire to reshape the industry’s reputation. 

[03:12 – 06:03] Mission-Defining Moments Kyle shares the story of his mentor, Aaron Hill, and the pivotal moments that drove him to pursue automotive as a career with purpose and integrity. 

[06:03 – 07:11] Faith as a Leadership Foundation Tim and Kyle explore how faith and values can inform leadership styles and shape individuals’ missions. 

[07:11 – 10:47] Inside ASOTU Culture Kyle discusses recent milestones, team culture, and how their internal environment encourages personal and professional growth. 

[10:47 – 14:03] Encouragement, Leadership, and Legacy Tim reflects on personal losses and life lessons, highlighting the importance of pouring into others and leading with authenticity. 

[14:03 – 17:37] Empowering Industry Transformation Kyle and Tim discuss how creating empowering environments leads to better outcomes in business and life. 

[17:37 – 23:34] How to Break Mediocrity They dive into the tension between profitability and purpose, sharing real-world examples of high-performing, people-focused dealerships. 

[23:34 – 26:17] Crisis, Resilience, and Opportunity Tim reflects on past industry disruptions, how dealers have adapted, and what separates those who thrive from those who falter. 

[26:17 – 29:33] Living with Intention and Leading with Love Tim and Kyle get philosophical as they discuss fear, faith, and the power of living and leading intentionally and lovingly. 

[29:33 – 31:23] Final Thoughts Kyle and Tim close, encouraging leaders to love their people more than their profits, live fully in the present, and be the impact they want to see.