Quantity vs Quality in Content Marketing

I like to imagine an arm wrestling tournament. On one side of the table we have Gary Vaynerchuk, and on the other, Cal Newport.

Both internet superstars. Both prolific content creators. Both sharing their unique perspectives on what it takes to find success in the world of business. Yes, one is more business focused and the other more career oriented, but the message, in a lot of ways, is the same.

Here’s where they differ wildly though. Gary Vaynerchuk is the quantity guy. Be everywhere, all the time, is his motto. He’s the guy who taught us to create 64 pieces of content in a day. Newport, on the other hand, is the quality guy. Do less, but better might be his tagline.

So what does that mean for content creators like us? Do we follow Gary Vee down Burnout Road, or take the leisurely (if more intense) Perfection Parkway that Newport recommends?

In this episode, we’ll explore both options, consider the pros and cons of each, and (hopefully) find a solution that works for you unique business.

Prefer a transcript? Here you go!

What you’ll learn in this episode:

• Why you can’t have quality without quantity, and how to use that fact to your advantage.
• The reasons you might deliberately choose either quantity or quality, depending on where you’re at in your business growth
• Why I’m opting for more quality, even at this stage in my business

Resources mentioned:

• • Cal Newport’s Slow Productivity
  • Gary Vaynerchuk’s How to Create 64 Pieces of Content in a Day
  • How to create standout content
  • Tiny Course Empire on YouTube
  • Inevitable Success on Substack
  • Six-Figure Systems is my monthly training program for online entrepreneurs. You can join us today for just $7.