Ep 128: Stop Wasting Time on One-Size-Fits-All Marketing That Doesn't Fit Your Consulting Practice

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Feeling overwhelmed by marketing advice that seems impossible to implement alongside your client work? You're not alone. As independent consultants, we're expected to be experts in our field while somehow finding time to create daily content, maintain multiple platforms, and follow generic marketing advice that wasn't designed for our unique challenges.

The truth is startlingly simple: most marketing strategies weren't built for independent consultants like us. They assume you have a dedicated marketing team, endless hours for content creation, and the ability to follow one-size-fits-all formulas. But your consulting business is unique—your strengths, your client experience, your bandwidth—and your marketing strategy should reflect that reality.

That's why I've developed the Strategic Spark session within the Tiny Marketing Club. This one-to-one strategy session maps out a simple, repeatable marketing and sales system customized specifically for your consulting business. We look at your natural strengths, your ideal clients, and your limited time to create a sustainable approach that generates leads even while you're focused on delivering client work. The best part? These systems work on autopilot—I was shocked when my CFO report showed impressive revenue that came in so effortlessly I barely noticed it happening.

After five years as an independent consultant, I've experienced firsthand the feast-or-famine cycle that happens when client work takes precedence over marketing. The Strategic Spark session breaks this cycle by giving you a clear, actionable plan that fits seamlessly into your business. Stop wasting time on marketing tactics that don't work for your unique situation. Join the Tiny Marketing Club today at saranoablack.com/club and let's build a marketing system that works for you, not against you.

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Episode Transcript

Speaker 1 (00:00):
Welcome to Tiny Marketing.
This is Sarah Norblach, andthis is a podcast that helps B2B
service businesses do more withless.
Learn lean, actionable, organicmarketing strategies you can
implement today.
No fluff, just powerful growthtactics that work.
Ready to scale smarter, hitthat subscribe button and start
growing your business with TinyMarketing growing your business

(00:28):
with tiny marketing.

Speaker 2 (00:28):
Welcome to the tiny marketing show.
This is the podcast made forindependent consultants to
simplify their marketing andgrow their businesses without
the burnout.
I'm your host, sarah NoelleBlock, and today we're talking
about something that can changeyour entire approach to
marketing, a system that's builtfor you, based on your
strengths, business model andlimited time.

(00:51):
If you're an indie consultant,you know the struggle.
You're an expert in your field.
But marketing, that's a wholeother beast.
You're juggling client work,proposals, networking.
Who has time to post on LinkedInevery day or write a blog every
day, or podcast every day, orlivestream every day?

(01:12):
I don't, and I work inmarketing, so I know that you
don't.
So what if, instead of throwingmarketing tactics at the wall
and hoping something sticks, youhad a custom marketing and
sales system that actuallyworked for your consulting
business, sucking up all of yourtime?
Here's the truth.
Most marketing advice isn'tbuilt for independent

(01:35):
consultants.
Here's why I'll go on.
Here's why it assumes that youhave a marketing team.
So all of the advice that youget from HubSpot's blog, youtube
, from marketing influencersthey're assuming that you have a
marketing team or some sort ofsupport.

(01:56):
It's focusing on high volumecontent creation, which you do
not have time for.
I am aware because I am onsales calls with you guys
constantly and you don't havetime for a bunch of content
creation.
It also treats your marketinglike a one-size-fits-all game,

(02:17):
when in reality, your bestmarketing strategy depends on
your strengths, your magic andhow you work with clients.
Because, if I've said it once,I've said a million times you
want your marketing to mirrorthe experience inside of working
instead of your container, whatit's like to work with you.

(02:38):
Your marketing needs to matchthat.
So these strategies that you'reseeing people talk about,
they're not going to know howyou work.
They're not going to know whatthe container looks like when
working with you.
So how on earth would they beable to create a marketing
strategy that mirrors that andattracts the right people?

(03:00):
That's where my one-to-onestrategy session, the strategic
spark inside of Tiny MarketingClub, comes in this.
Right now we're in the middleof a Tiny Marketing Club
campaign, so I am pulling youguys.
In Last episode, I think it was127.
I talked about what bonuses weare having inside of the club

(03:23):
for Q2.
Today I want to do a little bitmore of a deep dive on the
one-to-one strategy session thatyou get inside of the club.
It's the very first thing thatyou do, so it makes sense that
it's the first thing that I deepdive on for you.
So here's how it works.
We sit down and map out asimple, repeatable marketing and

(03:44):
sales system that fits how youactually run your business.
I spend about 60 minutes withyou and interview you, I ask you
a whole bunch of questions andthen I walk away.
So this strategy it looks atyour strengths, your ideal
clients and your bandwidth soyou're never stuck doing

(04:05):
marketing tasks that don't feelnatural for you or sustainable.
We build a system thatgenerates leads on autopilot so
you can focus on client workwithout worrying about where
your next contract is comingfrom.
In fact, the very first thing Ihave my clients do now is a biz

(04:28):
dev sprint.
So the first two weeks insideof the club you are doing the
everyday profit habits thatbring in money for me every
single day.
I got my CFO report this morningand I was shocked by the amount
of money that I made, becauseit didn't feel like that.

(04:49):
I was pretty sure that itwasn't a great month, but it was
, and I didn't realize itbecause I was.
My sales were coming onautopilot.
I was getting the stripe alertson my phone but I didn't really
notice until I got my CFOreport.
I was like, oh wow, so thesesystems are really working on

(05:12):
autopilot at this point and Ididn't even realize it.
And that's what I want for youtoo.
I have been an indie consultantfor five years now, so I know
exactly what you're goingthrough.
I know what it feels like tohave to do client work and then

(05:34):
your marketing suffers, so yourclient pipeline goes down and
then you're stuck freaking outtrying to get new clients in
when that contract ends.
That's what I'm getting you toavoid with this.
So in this one-to-one strategysession called the strategic
spark, I do the heavy liftingfor you.

(05:55):
So by the end of the sessionyou walk away with a clear,
actionable plan that actuallyfits you and your business.
So I say by the end of thesession, but honestly it takes
me about a week to build it.
You are getting a physicaldocument with this strategy that
makes sense for you to moveforward.

(06:16):
So it takes me a second.
It's not a media.
So imagine waking up andknowing exactly what you need to
do to keep your pipeline full.
You're not wasting time onmarketing that doesn't work.
You have a system that fitsyour consulting business, not a
generic best practices thatdoesn't apply to you.

(06:38):
Everything I build is built foryou.
It's very custom.
Instead of stressing over alead generation, you're
confident that clients will cometo you because your marketing
and your sales systems areworking behind the scenes for
you all the time.
I make it as simple as possiblefor you because I know where
you're coming from and I knowhow busy you are and I know

(07:00):
marketing is not your wheelhouse, so I pick the things for you
to focus on that are in yourwheelhouse.
Now I only take a limited numberof one-to-one strategy sessions
each month, four to be exact.
I take four because they'resuper hands-on.
They take me time to build.
I'm building tailored marketingand sales strategies and

(07:21):
systems for you specifically,marketing and sales strategies
and systems for you specifically.
So if you want a custommarketing system built for your
consulting business, this monthnow's the time to book.
So I am bringing in.
Let's see, I'm bringing in 12new indie consultants in Q2.
And I can bring them in slowlybecause I'm building these

(07:45):
custom elements.
So for a month.
So transparency, it's notunlimited.
Are you ready to stop guessingand start growing?
Head to saranoablackcom slashclub and grab your one-to-one
strategy session today?
So when you sign up for theTiny Marketing Club, you're

(08:07):
automatically redirected toschedule that first one-to-one
with me.
So we do it right away.
You're getting it as soon aspossible.
Let's build a marketing systemthat works for your consulting
business, your strengths, yourschedule and your clients.
It is very much custom builtaround your strengths and your
dream client.

(08:27):
Thanks for tuning into TinyMarketing.
If this episode helped yourethink how you market your
consulting business, share itwith a fellow consultant who
needs a better marketing system,a sales system, and they're
just tired of relying onreferrals.
See you next time, same placesame tiny marketing magic.

Speaker 1 (09:01):
I get to work one-on-one with me with
trainings, feedback and pop-upcoaching that will help you
scale your marketing as a B2Bservice business.
So I'll see you over in theclub.