Ep 135: Growth Hacking Your Email List | Expert Guest Tracy Beavers

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Building an email list from scratch can feel overwhelming, especially when you're staring at zero subscribers and wondering how to attract your ideal clients. In this illuminating conversation with Tracy Beavers, we uncover a powerful "hack" that combines platform specialization, profile optimization, and strategic lead magnets to rapidly grow your subscriber base without burning yourself out.

Tracy shares her journey from corporate burnout to becoming a business and sales coach who helps entrepreneurs create the impression they're "everywhere" online without actually being glued to social media 24/7. Her approach focuses on choosing one platform where you feel comfortable, creating consistent content that attracts your ideal audience, and optimizing every aspect of your profile to funnel visitors directly to your email list.

Rather than creating generic lead magnets, Tracy recommends reverse-engineering from your paid offerings—developing freebies that naturally bridge the gap between awareness and your ultimate solution. Adding video elements to these resources creates an immediate connection, allowing potential subscribers to experience your teaching style and personality before committing further.

The most surprising insight? Tracy reveals how she grows her free Facebook group by hundreds of members monthly without sending a single invitation. Her "attraction marketing" approach relies on authentic engagement in other communities where her ideal clients already gather. By providing genuine value without obvious self-promotion, she naturally draws people into her world where they eagerly join her email list.

For those who struggle with consistency, Tracy offers a brilliant content creation hack: mapping 90 days of social media topics in just 30 minutes, focusing each week on a single theme rather than scrambling for daily ideas. This approach ensures your messaging stays cohesive while maintaining the steady visibility that algorithms reward.

Whether you're starting from zero subscribers or looking to accelerate your current growth, this episode delivers immediately actionable strategies to transform your "sad little list" into your most valuable marketing asset. The secret isn't working harder—it's working smarter with systems that continue building your audience even when you're not actively "marketing."

Tracy Beavers

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number, but I do know the topic,so let's talk about that.
Today I have Tracy Beavers andshe is talking all about how to

(00:50):
build your email list in areally creative way.
So she is using a combinationof a few different strategies
that we've talked about over theyears to combine into an email
list growth strategy.
That's a complete hack.
So if you are listening to thisor watching this right now and

(01:13):
you're like I'm sitting here andI have my sad little list and
nobody to email, this is theepisode for you, because she is
breaking down a very simplestrategy to be able to grow your
email list so much faster.
So stay tuned.

Speaker 3 (01:30):
Yeah, I'm Tracy Beavers.
I'm a business and sales coachfrom Little Rock, arkansas, and
my story is that about sevenyears ago, I got completely fed
up with my corporate career,which I never thought would
happen.
I had to plan to exit and so Idecided to take my gifts and
talents.
I had an over 20 year awardwinning sales career marketing,
sales, business development andcorporate and I decided to take

(01:53):
my gifts and talents and becomea business and sales coach in
the online space, and that hasevolved into helping online
entrepreneurs.
So coaches, course creators andconsultants ramp up their
visibility online where theiraudience says Sarah, I see you
everywhere, but you know thatyou're not online 24-7.

Speaker 1 (02:13):
It's just the strategies I teach.

Speaker 3 (02:16):
And then all of that visibility leads directly to
your email list, where we canconvert people into buyers.

Speaker 2 (02:21):
Yes, your email list is.
It's where the buying happensand your biggest fans are going
to be on there.
So list building is soimportant and I talk to people
every day who haven't evenstarted building their list.

Speaker 1 (02:37):
So let's start there.

Speaker 2 (02:39):
Let's start with the people who, let's say, they were
like you and me.
Pretty much every entrepreneurwhere you were working corporate
and you got fed up with itdecided to start your own
business, and now you'restarting from scratch, building
your list, so where's a goodplace to start?

Speaker 3 (02:58):
A great place to start is to decide what platform
you want to be on and go all inon it.
A big mistake I see peoplemaking is trying to be on all
the platforms Facebook,instagram, linkedin, snapchat.
If that's still a thing,threads, you name it, and they
exhaust themselves.
So, in order to ramp up yourvisibility, we've got to create

(03:18):
enough content each week, weekin, week out, with consistency,
and stick with it, and we can'tdo that if we're trying to be
everywhere all the time andrunning ourselves ragged.

Speaker 2 (03:30):
Yeah, so I'll get this straight.
So we're starting with thewider platform, the discovery
platform, before we get into thelist building.
So you're choosing one Rightand like.
For me and most of my clients,that's LinkedIn.
For you, it's Facebook, is yourprimary one, and so let's go

(03:53):
from there.
You choose a platform thatyou're comfortable with hanging
out on.
So how do you convert yourfollowers, your fans, into a
subscriber?

Speaker 3 (04:06):
Great question.
We have to create enoughcontent every week to be
consistent, to get the favor ofthe algorithm, to get the
visibility, to attract our idealclients to us, and so that's a
foundational piece that I teach.
There's a strategy I teachwhere you can map out 90 days of
social media content topics.
It only takes about 30 minutes,but it allows you to take one

(04:27):
topic per week, focus yourcontent for the week on that one
topic and then be done with it.
The next week you take the nexttopic and that allows my clients
and students to have enoughcontent each week, making sure
their marketing messaging is onpoint and also making sure that
content leads to their emaillist.
So we do need to have a coupleof free lead magnets.

(04:49):
We do need to have top offunnel strategies like a podcast
like this.
This is perfect.
I have a free Facebook groupthat grows my list by hundreds
of people every single month.
That's a great top of funnelstrategy for me.
I also have a podcast, but aslong as all of that is dialed in
to lead to their email list.
So we want our podcast episodesin the audio to have a call to

(05:11):
action to your list, in the shownotes to have a call to action
to your list.
That's something that somepeople miss.
They forget about it.
When I go live every Thursdayat 1130, I need to make sure
that I've got a call to actionin that live.
And so we start with the pickthe platform.
Be sure you have a system everyweek to create enough content

(05:31):
to be consistent on the platformand then calls to action that
lead to your email list.

Speaker 2 (05:37):
Yes, let's talk about potential freebies that work
really well for this, becausewhen you're starting out on
building your platform, at firstthey're going to be fairly
passive followers.
They're not going to be ragingfans of yours, so your freebie
has to be really freaking goodto get them to submit their

(06:00):
email Right.
So where do you suggest peoplestart there?

Speaker 3 (06:04):
I like for the first couple of free lead magnets that
people that I help, my students, create.
I like for them to pertain totheir larger offer, their paid
offer, because we want to bridgethe gap between awareness when
they're just seeing them andthey're seeing the freebie to
warming them up, getting them onthe email list and warming them
up to the paid offer.
For example, one of my paidoffers is my eight-week group

(06:25):
coaching program, businessVisibility Made Easy.
I teach my over 10 strategiesfor visibility and list growth
in that program, and so I have afree lead magnet, because one
of the strategies that I teachis how to dial in your social
media profile specifically forFacebook, and make it a list
growth funnel for you, and so Ihave a freebie that talks about

(06:49):
how to max out your personalprofile so it leads people to
your email list, because that'spart of my program.
I also have another freebieabout navigating free Facebook
groups, even the ones that don'tallow promotion of any kind,
and how those coupled with yourpersonal profile being dialed in
can lead to your email listgrowth.
So I've got the three B's thatpertain to the paid offer.

Speaker 2 (07:11):
So that's really great.
Let's talk a little bit abouthow you're reverse engineering
it.
You're looking at your offerand then stepping backwards.
What are people going to needfirst in order to be ready for
that offer?
So for you, that is theFacebook groups, like how do you
utilize them to be able to growyour audience and how to

(07:38):
maximize your profile.
So those are awesome and thatmakes complete sense for me.
I tend to go with a lot ofevents, because my program it's
a lot of face-to-face time withme and trainings, and I also
have found, just from switchingfrom audio only podcast to video

(08:00):
podcast, that showing your facematters so much more than I
realized a couple of years agobecause, like, it helps them see
like who you are, what you getexcited about and just your
general energy.
You wouldn't want to work withsomeone who is like you.
So I always like for my ownclients inside the tiny

(08:23):
marketing club to suggest let'sadd some sort of video element
to your freebie so they get ataste of what your personality
is like and pull them in.
See if, if, there's a vibethere.

Speaker 3 (08:34):
Yeah, I agree with that completely.
In fact, that's how I ended upwith so many lead magnets.
I did a 90-day sprint a coupleof years ago, because I've been
going live every Thursday at1130 for years, and one of the
people that I follow said thatshe had developed a free lead
magnet for every podcast episodefor a 90-day period, just as an
experiment, and I thought Icould try that, and so what

(08:55):
ended up happening, though, wassomething really cool exactly
what you said, so I could do mylive training on what do you
need to do to your Facebookpersonal profile to make it grow
your list.
Then I put a checklist with it.
Package that up, I've got ashort video and a PDF checklist.
That's way more powerful thanjust a PDF checklist.

Speaker 2 (09:12):
Yeah, and it's easy too.
Yeah, it's easy to create.
You can use your transcriptfrom the episode to create most
of these things.
I do this for one of my DoneFor you clients, where every
single virtual event we do forher, we create a handout that
goes with it.
Yeah, and it doesn't take a lotof time because I have the

(09:33):
transcript of all the geniuseswho are talking in that panel.
Yeah, to be able to create itfrom, I love it.
So what was your experience withcreating a new one?
Every single episode Was itworthwhile?

Speaker 3 (09:47):
I feel like it was because, just for the reason
that you said, video is king,live video is really king
because the algorithm loves itand we can actually reach beyond
the people that are connectedto us already to attract new
people.
But I feel like my lead magnets, they go deeper, they're
juicier People, just like yousaid, people can tell right away

(10:07):
whether they like me or not,whether they like my style, and
it was a little exhausting I gotto say I've asked myself what
the heck was I thinking.
But I went from having two tothree good, great lead magnets
to now I think we have 15 or soin that sprint, and so it
allowed me also to rotate thoseon social without feeling like

(10:27):
I'm giving out the same thingall the time.

Speaker 2 (10:30):
Yeah, that was one thing I was going to point out.
Once you do this, you have alibrary that you can call from,
and then you can mix and matchit, depending on whatever you're
talking about during that.

Speaker 3 (10:40):
Exactly.
Yeah, because we just recentlychanged this strategy.
In the last two to three months, for the last several years, I
was using the same graphic, thesame, pretty much the same copy
for every lead magnet.
And it dawned on me over theholidays.
I was like it's like thatyellow sticky note that you put
on your bathroom mirror andafter a while you can't see it

(11:00):
anymore, and I thought I'mworried that my audience has
grown tone deaf and thinking, oh, I've seen that before, I've
seen that before, I've seen thatbefore, and so we've switched
up the graphics.
So for each lead magnet, I'veseen that before, and so we've
switched up the graphics.
So for each lead magnet, wehave two new graphics and two
pieces of social media copy, sowe can rotate those as well, and

(11:22):
then we'll just pull those andput them out there, and so
hopefully that'll get somerenewed interest.

Speaker 2 (11:26):
Yeah, that is a good idea for the done for you
clients that I have, that we dosomething similar where we just
have a pack of templates, yeah,for that particular client, just
to rotate it.
They all have the same feel toit but they're not exactly the
same.
That does get.
You're right that you just lookpast it after a while, yeah for

(11:48):
sure.
Yes, ok, so we talked about highlevel.
You need to find the platformthat you want to be on and then
you need to optimize yourprofile to be able to grow your
list.
Do you have any?
We didn't get into this then,but do you have any advice on
what people should include intheir profiles to get more

(12:10):
people downloading?

Speaker 3 (12:12):
For sure, specifically on Facebook, you
want to maximize every nook andcranny that the platform gives
you.
So when you are looking at yourpersonal profile and you're in
edit mode, look at your introsection that's right underneath
your photograph.
Make sure that it says exactlyvery quickly and you know this
because you're a marketingperson, sarah we can't be clever

(12:32):
.
We've got to be clear and we'vegot to say who we are, who we
serve, how we serve them, andthen maximize every little spot.
They give you every link youhave, and this goes for every
platform that you're on.
If Instagram is your jam, I wantyou to look at what does the
Instagram platform give me toput in my profile and make sure

(12:53):
that it's clear, not clever,that people can instantly land
there and go, oh she's for me oroh she's not for me, because we
want to repel as much as weattract.
And so, even if you're over onLinkedIn, I want something in
that about section that talks tothe customer journey, that
talks to the people about whatI'm gonna do for them, and then

(13:15):
something that leads very easilyto my list, like in the
featured section and things likethat.
So you really have to look atwhat platform you're on, what
nooks and crannies do they giveyou?
And then make sure you havethem dialed in so people know
immediately and there's an easyway for them to connect with you
, because people will not try tosolve the mystery of Tracy

(13:35):
Beavers.

Speaker 2 (13:36):
That is true.
If you don't make it easy,they're going to find someone
else that does.

Speaker 3 (13:40):
Exactly.
Nothing gets my goat more thanmeeting somebody really cool or
seeing somebody in a freeFacebook group and they posted
something really cool and I'mlike, oh, that could be a great
collaboration partner, or oh, Imight need to hire that person.
And I go to their Facebookpersonal profile and the about
section says no workplaces toshow.
I'm like what?
Okay, there's no links, there'sno way for me to, and there's

(14:02):
certainly not a place for me toland on their list, and I'm like
I'm out, that's it, yeah.

Speaker 2 (14:07):
It's just too much work.
Someone else wants?

Speaker 3 (14:10):
more.
And the other thing is it makesme question how serious are
they about their business?

Speaker 2 (14:16):
Yeah, yeah, and so let's.
I want to get into a little bitabout that preferred platform
that you want to be on.
I teach the same thing Justchoose one and be there, yeah.
However, for all of the otherprofiles, it's beneficial to
grab them, get your username onthem, yes, and fill out that

(14:38):
profile.
You get the SEO juice from itand, as you were saying,
maximize it so those pinnedposts on all of the platforms
that you don't use.
Make sure that they do a lot ofthe heavy lifting.
Where can people find you?
What is your freebie?
Right, and who do you serve,right?
So grab them, save them.

(14:58):
Make sure it's clear where youactually spend time so they're
not like where are they?

Speaker 3 (15:03):
No, I do love that, because people want to follow
you in the platform that theylike.

Speaker 2 (15:07):
Yeah, and it might not necessarily be the one that
you prefer.

Speaker 3 (15:11):
Exactly, yeah and it might not necessarily be the one
that you prefer Exactly Forsure, and you can take the
content that she created andthrow it over onto those other
platforms, change it up a littlebit for each platform, because
each one's different LinkedIn'sgot a different vibe.
I'm learning quickly.
Linkedin has a different vibefor content than Instagram and
Facebook, for example.
One of the things we did earlyon was I have an Instagram
account.
Now the only reason why I'mreally on it is because I have

(15:33):
an assistant.
When I first started out,facebook was it.
That's all I could handle, andway back then, linkedin was a
place to go when you needed ajob.
It wasn't like it is now.
Yeah, so I went all in onFacebook.
But one thing we did do was Icreated that Instagram account
because I wanted to get myhandle, like you're saying, and
then I connected the Instagramaccount to my Facebook business
page in the Meta Business Suiteand so when we go up to

(15:56):
Instagram to post, it drops intothe Facebook business page.
So I'm repurposing that content.
I'm also getting a two-for-onethere by doing that.

Speaker 2 (16:04):
Yeah, I would still say set expectations with your
audience if you are repurposingyour content across platforms,
because you might be getting DMs, comments and not see them
because that's not your primaryplatform.
So, just being super clear, Idon't hang out here, right,
exactly, there's some stuff foryou.

(16:27):
This is not where you're goingto find me.
I appreciate the comment, butI'm not going to see it.
Okay, so we have our primaryplatform, optimizing it, so more
people are signing up for yourwhatever your freebie happens to
be.
Let's talk a little bit aboutthe lives.
So what is your best strategyto list build with your lives,

(16:55):
definitely having a call toaction that leads to the list in
some way and making it easy onpeople.

Speaker 3 (16:59):
Sometimes, if I have a lead magnet that pertains to
what I'm talking about live,that's a great call to action to
use.
So, for example, early in 2025,I was talking about mindset
because some of us spent way toomuch of 2024 talking crap to
ourselves and so I did a livetraining about that and I have a
less than one minute exercisethat helps you rewire your brain

(17:21):
for success.
So that lead magnet made a lotof sense to put with that live
training.
But sometimes I don't have afreebie that corresponds to what
I'm saying.
So there, join my free Facebookgroup is a great call to action
Because of the way I have themembership entry questions set
up.
People want to give me theiremail list when they come join
my group.
Or I could use my podcastbecause, just like you, we use a

(17:44):
call to action in the audiothat leads to your email list.
Put the call to action in theshow notes.
That's a great top of funnelstrategy and a great lead magnet
.

Speaker 2 (17:53):
Mm-hmm.
You know, what has been greatfor my list building is my
meetup group.
So, yeah, meetup pushes out myevents to anybody who'd be
relevant.
So I'm getting new people in mygroup every single week without
having to promote any of it,and I have access to their

(18:15):
emails too.
They get plenty of events, butI can repurpose that, because
the events that are meant forthem can also be sent to tiny
marketing club members or reusedon LinkedIn or YouTube.
Nice, that's a great strategy,yeah, so don't sleep on meetup.
Okay, is there anything that weare missing in terms of list

(18:39):
building?
We have our high-leveldiscovery level platform.
We're bringing them in withfreebies.
What now?

Speaker 3 (18:48):
Just make sure your personal profiles, wherever you
are, dialed in for list growthand don't sleep on Facebook, I
would say, because Facebookgroups where your ideal clients
are hanging out, that is agoldmine of marketing
opportunity.
You don't have to do anythingother than show up and be
yourself, answer questions whereyou can answer them, cheer
somebody on and, with mystrategy, because of the way

(19:11):
I've got my Facebook personalprofile dialed in, 85% of the
people that come to join my freegroup I don't know them and I
haven't invited them I haven'thad to have an awkward, weird DM
where I'm like hey, Sarah, youwant to come join my group?
It's me showing up and beingvisible in the groups where
they're hanging out and they'reseeing me and they're seeing my
heart, they're seeing myexpertise and the way that I

(19:33):
answer questions and they wantto come into my world.
It's attraction marketing thatpull strategy that I love so
much.
I will say that havingauthentic conversations in the
DMs can lead to list growth aswell, and you know this because
of your meetups and networkingthat you do.
We never know where the nextconnection is going to lead.

Speaker 2 (19:53):
Yeah, so similar.
I'm not on Facebook, but I havea similar funnel to you where
it's niche communities likeSlack groups, circle groups,
things like that, where I amfinding my people because I'm
joining groups where people whowould need me would be hanging

(20:13):
out and then I'm adding valuethere and they're moving over to
LinkedIn.
So it's super similar, justdifferent platforms.
Yeah.

Speaker 3 (20:23):
I just want people to think through the activities
they take every day, whetherthey're creating content, or
they're going to be a podcastguest, or they're going to go
live, or they're going to gointo a free group, or they're
going to do a virtual networkingsession or an in-person
networking session.
I want them to think throughhow can what I'm about to do
grow my email list?

Speaker 2 (20:43):
Yeah, I love that.
Keep that in mind always,because there is very likely, in
anything that you do, a way toconvert someone to your email
list.
Let's talk about what happensonce you convert.
Okay, so you're converting themthrough LinkedIn, facebook
groups, meetup maybe, and thenwhat?

(21:06):
What should be the first emailthat they receive?

Speaker 3 (21:10):
Yeah, that's a great question.
For a long time I avoidedhaving a welcome sequence.
I just couldn't wrap my headaround it.
I thought I'm just going toemail people, and so I changed
that structure not too long ago.
So when somebody opts in forone of my freebies, they're
going to be put into a shortwelcome sequence.
It's three emails that talkabout who I am, a little bit

(21:32):
about my personality.
There's a picture of me infoils all over my head at the
hair salon getting highlightsdone, because that's just me,
that's my personality.
And then also there's anotheremail that talks about my
program and what I teach and whyI teach it.
And so that's the first thingthat somebody is going to get,
and until they're through that,they don't go into my regular

(21:52):
email list.
But when you're through thatprocess, my cadence for emails
is to email on Tuesday and thenagain.
But I make it easy on myself,so I've been going live every
Thursday at 1130.
I choose to use that live topicas my email content.
When I email you on Tuesday, Igo hey, Sarah, I say something

(22:13):
personal about me, Hope you hada great Easter holiday weekend,
whatever.
I'm typing this in my sippingmy coffee, wearing my mismatched
pajamas, whatever.
And then I'll say I'm going togo live on Thursday.
Here's the topic, this is whatI'm talking about.
Give some teaser content aboutit and a link to join me.
And then Thursday, I actuallysend out a.
I'm going live in 30 minuteslike a 30 minute warning email,

(22:36):
just to remind people and I'mgoing live in 30 minutes like a
30-minute warning email just toremind people.
And then on Friday the email ishey, did you miss the live
training?
No problem, I got you With somepersonal stuff from me as well,
and then a fun way for them toreply back.
I've really been working onhaving my audience reply back to
help my email delivery.

Speaker 2 (22:52):
That's my favorite thing too.
I always add in questions somesort of prompt to get people to
reply, because I want to have aconversation with my people.
I don't want it to be one way Iknow, and it's.

Speaker 3 (23:05):
not only does it help the email delivery rate and
keeping you out of the spamfolder, but, just like you said,
it's so fun to hear back frompeople and I've had people go.
Is this really you that'sreplying to me and I'm like, yes
, this is really me.

Speaker 2 (23:20):
Yeah, I literally say in my email I promise you it's
me replying back when you sendthose emails.

Speaker 3 (23:27):
I love it.
Yes, me too.
They're like is this really you?
I'm like yes, it's really me.

Speaker 2 (23:30):
Can't you tell by the typos and the the typos are the
dead giveaway, the made-upwords and yeah, yeah, I'm on my
walking pad, so I have typos andevery other sentence when I'm
writing back.

Speaker 3 (23:46):
Yeah, walking pad.

Speaker 2 (23:47):
Typos are a thing yes , they really are, because I'm
always doing my inboxmaintenance while I'm on my
walking pad.
So, yeah, that's just somethingyou're going to have to live
with, okay.
Oh, I wanted to go a little bitinto my welcome sequence.
Yeah, it's similar to yours.
I have my first.
It's three also.

(24:07):
My first email is a littlegifty, so some sort of giveaway
that they didn't get originally,they didn't download.
Here's another present.
The second one is oh, andthere's like strategy behind
that too, because if they seethere's a gift in there, they're
going to more likely open itand click on a link which tells

(24:30):
their email provider safe person.
I will receive email from themand then email.
Two is a digital tour, so Itake them on a little tour of
all the places I hang out onlineand how they can follow along,
love it.
And then three is about what Ido.

Speaker 3 (24:47):
Yeah, I think that's great.
I like the digital tour.
I think that's cool.

Speaker 2 (24:52):
Yeah, and it has a little rock and roll like tour
bus gift in there it has alittle rock and roll like tour
bus gift in there.
Yeah, all right, so we know howto get people on our list now,
we know where to find them andwe know what email to send first

(25:12):
.
Is there anything else?

Speaker 3 (25:16):
that our audience should know about list building,
consistency and patience.
Just remember that because Iteach organic strategies
primarily because paid ads werea major thousands of dollars
fail for me.
I have clients that run paidads and have great success.
They have different audiencesthan I do.

Speaker 2 (25:34):
And I feel like it works for digital products
better.

Speaker 3 (25:39):
Or like my clients that are long arm quilters I was
helping them with their onlinebusinesses.
They can get leads for 25 centsthat are actually really good
leads, maybe because it's soniche, I think.
So, I think very specificpeople looking for that it is,
yeah, definitely not theexpensive coaches and course
creators that you and I areworking to.
We're all trying Right, butwith organic strategies and you

(26:01):
know this, sarah, because you'vebeen in marketing for so long
it takes consistency and ittakes patience.
The efforts we put in now willpay, like when I was in
corporate, the efforts I wouldput in Q1 would start to pay off
or in January would start topay off in like March, april,
may-ish.

Speaker 2 (26:25):
It's funny because I always tell people there's
90-day turnaround.
Something that you start,you'll see the results in 90
days.
Something you stop, you'll seethat it was a fail and that you
should have kept going 90 days.

Speaker 3 (26:32):
Yes, exactly right, and I think I'm wondering if
it's longer than that, though inthe online space it used to be
8 to 12 touches.
When I was in person in sales,eight to 12 touches before
somebody would start to payattention, and I think it's more
than that now that's hard tosay, like how long it would take

(27:01):
them to go from passivelyfollowing you to a fan and then
to a buyer for sure.
Yeah, yeah, but just having thatconsistency and that patience
and not worrying so much aboutthe results but focusing on the
activity that is going to drivethe results you want, because
there's going to come a tippingpoint where the list growth is
going to start to take off,especially with the strategies
that I teach.
I've got 10 of them, and whenwe put them into play and layer

(27:23):
them in the proper order, thatlist starts to grow
automatically every day in thebackground of your business, and
so I don't have to focus onlist growth, I just focus on the
strategies and the dailyactivities that are going to get
me the list gross.

Speaker 2 (27:37):
Yeah, yeah, I agree.
There's one, maybe two otherthings that I want to add to
this discussion.
For list building, when Istarted out, borrowing other
people's audiences was thebiggest benefit.
It was like a growth hack.
So, anytime that you could do awebinar, swap yes For a podcast

(28:01):
and get in front of someoneelse's audience.
My list would grow by hundreds.
Every time I did that Right,and that was when I was starting
out and nobody knew who I was.
They just had the experience ofseeing me do a webinar for the
audience of so-and-so product,and that worked out really well.
What was the other thing?
I had a second thing thatworked really well.

(28:22):
It was in my brain and now it'sgone.
Oh, I remember.
Okay.
So it's when you are borrowingsomeone else's audience and you
have a paid like micro offersomething that's generally less
than $100, offering a 100% promocode on it.

Speaker 3 (28:44):
Nice.

Speaker 2 (28:45):
That people are tying value to it, so they're much
more likely to download it thansomething free.
Yeah, having that one limitedtime opportunity means they're
going to do it fast.
And two, you can use a promocode that's tied to the show or
the community that you're doingit to, so you can attribute it

(29:06):
and you know which communitiesmake sense for you to continue
collaborating with.

Speaker 3 (29:11):
Yeah, I like that a lot.

Speaker 2 (29:14):
That's a great idea.
Yeah, that has worked reallywell for me and I share.
Freely steal it.
All of you Love that?
All right.
How can people connect with you?

Speaker 3 (29:27):
and work with you.
So they're listening to thispodcast.
So I'm assuming that they lovepodcast shows.
I have one called Create OnlineBusiness Success.
It's so fun, I love it and itis my live that I do every
Thursday at 1130.
We just repurpose the contentinto the podcast, so I'd love
for them to follow me there.
Also, if they love Facebooklike I do, come to my free

(29:48):
Facebook group.
It's called Be a ConfidentEntrepreneur, get visible, grow
your list and your income.
The thing that makes mycommunity different is that it's
not a spam fest, but everybodyis allowed to promote their
offers when they need to, notworrying about can I put a link
here.
Do I need to ask permission?
No, go ahead and do it, and wehave so many experts on every

(30:08):
single topic, so if there's amember that's stuck on something
specifically like tech,gracious, they can ask for help
with the tech problem andanother member is going to swoop
in and help them with it.

Speaker 1 (30:19):
It's a really beautiful community.
You love all things tinymarketing.
Head down to the show notespage and sign up for the wait
list to join the tiny marketingclub, where you get to work
one-on-one with me withtrainings, feedback, one-on-one

(30:41):
with me with trainings, feedbackand pop-up coaching.
That will help you scale yourmarketing as a B2B service
business.
So I'll see you over in theclub.