Ep 142: The Hand-Raiser Method: Transforming LinkedIn from Network to Sales Pipeline

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Discovering potential clients doesn't have to feel like a wild goose chase. The secret? Learning to spot the people already raising their hands for your services on LinkedIn.

This special episode—our most requested content from five years of podcasting—unpacks proven strategies for B2B service founders looking to connect with ready-to-buy prospects. We break down six practical approaches that transform casual LinkedIn browsing into strategic client acquisition.

Learn how to interpret profile views as expressions of interest and respond with casual, non-creepy outreach. Discover the power of private DM prompts that identify interested parties without public pressure. Master the art of strategic connections by engaging with content creators who share your target audience, then connecting with their engaged followers. We also reveal a simple search hack to find people actively seeking your exact services and show you how to turn job postings into outsourcing opportunities.

For those ready to level up, we compare premium tools like LinkedIn Navigator with free alternatives like Apollo that help you filter for the perfect prospects based on company growth, new positions, and more. Throughout it all, we emphasize relationship-building over "pitch slapping" to create genuine connections that naturally lead to sales conversations.

Ready to stop chasing clients and start attracting the right ones? Listen now, then check out our comprehensive LinkedIn Playbook to implement these strategies for your business.

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Episode Transcript

Speaker 1 (00:01):
I'm Sarah Noelle Block and this is the Uncut
Summer Series from TinyMarketing.
Today I'm sharing the mostpopular episode from the last
five years, and that is onLinkedIn and how to curate your
feed with ready-to-buy people.
Hey everyone, welcome back tothe Tiny Marketing Pod.
Today we're diving into anexciting topic.

(00:23):
It is the third episode of theLinkedIn series and we are
talking about how to find handraisers on LinkedIn.
So, for anybody who doesn'tknow what a hand raiser is, hand
raisers are people who couldpotentially be interested in
your service.
If you're a B2B service founderlooking to expand your reach

(00:44):
and connect with potentialclients, this episode is for you
.
I'll be walking you throughseveral strategies, from profile
views to using LinkedInNavigator.
So grab your coffee, get comfyI have my blanket over here and
let's get started.
First up, let's talk aboutprofile views.

(01:06):
When someone views your profile, it's a clear sign they might
be interested in what you'reoffering.
Keep your profile updated andcompelling.
Think of it like your digitalbusiness card.
When you notice your newprofile views, don't hesitate to
send a friendly DM Nothing likehey, I noticed you checked out
my profile, because I thinkthat's creepy and I hate when

(01:27):
people do that.
Something more along the linesof hey, I love what you're doing
in X.
I noticed that you wereinteracting with some of my
content.
Is there anything specific thatyou wanted to talk about or
that you had questions about?
Keep it really casual andfriendly and not a hey, big
brother's been watching you andI know that you've been looking

(01:48):
at my profile.
Something a little more casualthan that Simple and direct.
It can be open to.
It's an opener for a deeperconversation.
Next, let's leverage DMs.
Direct messaging is a powerfultool on LinkedIn.
It's personal.

(02:09):
It's more engaging than acomment or a like.
A great strategy here is totrigger hand raisers with a call
to action.
You can post something like DMme the word XYZ and get ABC.
For example, if you're offeringa marketing service, you might
say DM me the word growth to getour free ebook on scaling your

(02:31):
business.
It's straightforward, it works.
People will DM you and they'llfeel less put in the spotlight
because you're not asking themto comment that word.
You're asking them to DM, soit's still private.
Now let's move on to followingor connecting with prospects.

(02:51):
Start by following industryleaders and potential clients.
One trick that I always use isanybody.
I know that's within my worldand doesn't offer the same
service as me, but they sharethe same audience as me.
I will go to their posts, Iwill comment and it needs to be
something very valuable, veryhelpful, very demure, very

(03:15):
mindful, and from there what Ido this is the thing that other
people don't do is I go to, Iclick on the likes, the people
who have liked their post and Iconnect with all of them and
I'll just say, hey, connectingfrom X's post, and it's usually

(03:35):
a good way to start aconversation.
I in fact have 10 unread DMs inmy LinkedIn because I need to
respond after I did this exactthing on Friday.
So do that and engage withtheir content by liking and
commenting and sharing.

(03:55):
So, after you've connected withthis group of people, ring the
bell, hit that bell notificationso that you're alerted every
time they post and you can startinteracting with their content
and building familiarity andrelationship with them.
This builds familiarity, itbuilds trust.
Then when you send them aconnection request, they are

(04:17):
more likely to accept, sincethey recognize the name.
They've seen your insightfulcontributions.
So there's a couple ways to goabout it.
Go to people who share the sameaudience as you, comment there
and start connecting with peoplethat have liked or interacted
with their post.
And the other thing is findthose industry leaders and

(04:38):
potential clients and hit thatnotification bell so you can
comment and like their contentand then hit them up with a
connection request.
So it's warm, it's a warmerintroduction.
Hit them up with a connectionrequest.
So it's warm, it's a warmerintroduction.
Okay, another effective methodis using I am looking for posts

(05:00):
so these posts can attract theattention of people who are
specifically looking for yourservices.
For example, I am looking for aSaaS marketing expert can bring
relevant prospects directly toyour inbox.
Check these posts regularly andrespond promptly, showcasing
how you can offer value.
So you can do this by going tothe search bar and look for and

(05:21):
just search the words I amlooking for and then what you do
and all of the people who areneeding your service immediately
and wrote posts about it willcome up in your feed.
The search bar is like the best.
Now let's talk about jobpostings.
Most companies post jobopenings for roles that could

(05:44):
potentially be outsourced.
They might not actually need afull-time person.
So reach out to those companiesand explain how outsourcing to
you might be a betteralternative.
How it will save them time.
It will save them money.
How it will set a foundationfor them to be able to hire
someone full-time in a smallerrole later.

(06:04):
Highlight benefits like costsavings, flexibility,
specialized expertise that anin-house team might not be able
to provide.
Craft a convincing message.
Like I noticed you're hiringfor a full-time person.
Have you considered thebenefits of outsourcing?
We offer X roles that couldsave you time and money while

(06:27):
providing top-notch quality.
It never hurts to reach out andask.
Finally, we have LinkedInNavigator.
It's expensive it's like Ithink it's like $100 a month but
you get a ton of benefits fromit too.
It's a goldmine for B2Bfounders.
Navigator helps you filterthrough LinkedIn's vast, vast

(06:51):
network to help you findrelevant prospects, because you
can use so many differentfilters and additional filters
that you can't from the searchbar.
You can use filters likeheadcount growth, new positions,
companies using a specificsoftware.
This makes it easier to findbusinesses that might need your
services.

(07:11):
Spend time exploring thesefilters and you'll uncover
valuable leads who are morelikely to engage with you.
And don't tell LinkedIn.
But you could also do this withApollo's free version.
So Apollo AI allows you to useall of those same filters as
LinkedIn Navigator and they havelinks to those profiles so you

(07:33):
can filter them down to theright prospects in Apollo and
then go over to LinkedIn andconnect with them there.
To wrap things up, finding handraisers on LinkedIn is all about
making the most of theplatform's features and being
genuinely interested in buildingrelationships with prospects.
So don't hit them up with apitch slap no.

(07:56):
That's not what I want you todo.
I want you to build genuinerelationships with them that
will lead to a conversation thatcould potentially be a sale.
Update your profile, engagethrough DMs, follow industry
leaders and people who could beclients of yours and engage with
their content.
Respond to job postings andutilize LinkedIn's Navigator or

(08:19):
Apollo.
With these strategies, you'llbe well on your way to
connecting with the right people.
If you enjoyed what you learnedin this episode, then you will
love the LinkedIn playbook.
The LinkedIn playbook willteach you how to optimize your
profile, find those hand raisers.
It has tons of frameworks forLinkedIn posts and how to close

(08:43):
deals using LinkedIn.
Thank you for joining me.
If you enjoyed this episode,please like, share, subscribe
and tell a friend.
I'll see you next week.