June 29, 2025 • 29 mins
Ever wondered how consultants generate significant revenue quickly without feeling salesy? The 6 to 6K Challenge reveals the exact framework I used to book $94,000 in contracts in just five days—and now I'm showing you how to adapt this method to earn $6,000 in six days.
At the heart of this approach is the bridge offer (or gateway offer)—a high-value, low-cost service priced at $1,000 or less. This carefully crafted offering solves an immediate client problem while creating a natural pathway to your higher-priced services. In today's uncertain economic climate, when prospects hesitate to make large commitments, these bridge offers provide the perfect low-risk entry point that still delivers substantial value.
The challenge follows a precise mathematical formula: identify 50 high-quality prospects, conduct strategic outreach, and aim to book 24 discovery calls. This pipeline typically converts to at least $6,000 in immediate revenue—but the real magic happens when clients experience your expertise and upgrade to premium services. Imagine selling six bridge offers and converting just half to a $10,000 main service. Suddenly, your six-day challenge has generated $36,000 in business!
The most effective bridge offers follow a three-part structure: a thorough discovery interview, a documented deliverable (strategy, roadmap, or analysis), and crucially, a live review session where you can address questions, overcome objections, and naturally introduce your more comprehensive solutions. This approach transforms the traditional proposal process into a collaborative experience that dramatically increases conversion rates.
Ready to implement this strategy yourself? Start by clarifying your revenue goals, designing your bridge offer, and identifying those critical 50 prospects in the niche communities where your ideal clients already gather. This foundation ensures that when you begin active outreach, you're positioned for success with a compelling offer and clear targets. Your $6,000 challenge could become the gateway to much more substantial, sustainable business growth.
Join my events community for FREE monthly events.
I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.
Join the community here!
Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.
Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!
Join the challenge here.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hello and welcome to Episode 143, how to Sell your
Offers Quickly.
I'm Sarah Noah Block.
This is the Uncut Summer Seriesas part of the Tiny Marketing
Pod.
Hi everyone, welcome to the 6to 6K challenge.
(00:39):
I have my chat open right overhere, so feel free to say hi
right in the chat, and whattoday is is a welcome to the
challenge and also a littlepreview of what you're going to
get, what you should expect.
So come, say hi, I'll go first,hi, hi, and I'm going to share
(00:59):
my screen so we can get intowhat this challenge will
encompass and the importantpieces that you'll need to know.
All right, I'm going to add myscreen to the screen.
So this is the kickoff itself.
So, today, what I want you todo because today is the welcome
(01:22):
Today is not part of the sixdays Hi hi, hi.
Thank you for joining me guys,and we want to set up the
foundation to be able to hit theground running with this
challenge.
It's super important to me thatyou actually meet your goals,
so the first thing I want you todo is set your goal.
(01:44):
So the first thing I want youto do is set your goal.
So, while my goal for you is$6,000, sorry, I was distracted
by the opening the beginning ofthis challenge in a second.
But you're allowed to go overif you want.
(02:12):
And we're going to be trackingour progress in a shared
dashboard so that you're keepingtrack of the outreaches that
you're doing, the sales callsthat you're getting, the sales
that you're closing.
I feel like it gets us a littlebit more excited, hi, justine,
to be able to really nail it andget our progress going.
(02:39):
So we're going to have adashboard so we can track each
other's progress and just keepeach other accountable.
And remember, inside of theclub there is a community, so I
want to talk about it.
I want to hear about your wins.
Make sure that you're vocal.
You're talking about it.
I'll tell you what works reallywell for me when I'm part of a
(03:02):
challenge like this, what worksreally well for me when I'm part
of a challenge like this, andthat's sharing wins and reading
other people's wins, becausewhen I see that I'm like, okay,
I need to get my ass in gear.
It's time to get started.
So first thing we're going todo is set our goal.
The next thing I want you to doand I'm giving you 24 hours to
do this is build a 1K bridgeoffer.
(03:25):
So I also, inside of the club,call this gateway offers, and
some of you who are here todayare already members of the tiny
marketing club, so you alreadyhave access.
If you want to go and binge thegateway offer funnel, binge the
(03:48):
gateway offer, funnel go aheadand do that.
That is what a 1K bridge is.
It is an offer that is $1,000or less and it brings people in,
it builds a strategy, afoundation for them and it
allows you to move them forwardto the next offer, which is your
main high-ticket offer.
But it's the easiest thing tosell and it's the easiest way to
move people from one offer tothe next.
(04:08):
So I want you guys to build abridge offer that would be easy
to sell.
And next, our end game goal isto book 24 calls.
They don't have to take placeduring six days, but our end
game is to book 24 calls duringthis six days, because that is
(04:32):
approximately the conversionrate.
That would get you to $6,000with a 1K bridge offer.
So this is what it will looklike.
I'm going to make myselfslightly bigger, okay.
So this is what would look likeToday.
I want you to choose 50 greatfit prospects.
(04:55):
So my go-to when I'm doing thisand what I'm teaching you
during this process is exactlywhat I do.
This is exactly how I getbooked out.
So I'm not telling you to doanything that I don't do myself
and that I haven't experiencedworking.
In fact, the secret tasks I'mgiving you that you'll see on
(05:18):
this little map, they are thesame tasks that I did to book
$94,000 in contracts in fivedays.
So if I can do that, you canbook 6K in contracts in six days
.
So we're going to start byfinding 50 great fit prospects.
(05:38):
These numbers aren't pulled outof my ass.
These are numbers, because thisis math, sales is math.
So, 50 great prospects.
I like to go to the nichecommunities and find them there.
So if you are part of a Slackcommunity, a circle group,
heartbeat, even Reddit channelthat you're active on, that has
(06:01):
a lot of your dream clients.
That's where you want to go.
That's where you want to startto begin identifying those 50
prospects.
Another thing I like to do andanybody who's already a member
of the club can do this now goto the LinkedIn playbook inside
of the club, because that alsogives you a ton of ways to find
your perfect dream fit prospectswithin LinkedIn, and it's super
(06:26):
easy.
They're right there, they'reactive, so that's another route
you can go.
So we're going to do this andwe're not going to use Zoom info
, we're not going to use Apollo.
We're going to use this freeshit that we already have.
I just joked on my own spit.
So it's going to be nichecommunities and LinkedIn
(06:48):
primarily.
If you have any other wateringholes that you find, clients
pretty regularly include that onthe list.
So what I do is I go to thoseniche communities and they
almost always have directories.
So I go to the directory and Iscan for people who would be a
good fit for my offer and Istart connecting with them on
(07:09):
LinkedIn, sending the magic DM,and that's how I start building
that list of dream fit prospects.
I want you to do that.
I want you to find 50.
That's how we're going to startthis, and I'm going to give you
24 hours to do this before Iget into these secret tasks,
because you're going to need alittle time to prepare for this.
(07:29):
So that's the first thingyou're going to do, and the next
thing you're going to do isstart thinking about your bridge
offer, something that is $1,000or less.
That would be easy to sell tonew prospects that you might not
have known before.
It's easy to say yes to ahigh-value, low-cost offer.
(07:53):
It's a lot harder to sell a$30,000 ticket offer to someone
who you're just meeting.
So this is the best way to getto that $6,000.
So we're going to release yoursecret tasks throughout the week
and the first one will go outon Wednesday, because I want to
give you a little time to workon this, and our goal by the end
is to get to 24 booked calls,because that should land you
(08:16):
enough to convert to at least6,000 in sales.
All right, I'm going to closeout of this so I can show you
what's inside of the club rightnow.
I'm going to close out of thisso I can show you what's inside
of the club right now.
I'm going to make myself miniso you can see this better.
So you can see right here.
This is where the challengelives.
(08:38):
This is the six to six Kchallenge, and right here it
begins.
This is what you're going towork on over the next 24 hours.
So this is the welcome call, hi, welcome.
And next is mastering yourmindset for the 6 to 6K
(09:00):
challenge.
Let's get into that.
So I've been talking to a lot ofpeople as I've been talking
about this challenge, and one ofthe biggest things that comes
up for people is I don't feelcomfortable selling, I don't
want to be salesy, I don't wantto annoy people.
(09:21):
The last one is probably theone that I hear most often I
don't want to annoy people, butwhen you are providing value and
you're serving, you're solvinga problem for someone.
No one finds that annoying.
So in this challenge, I'll alsobe talking about ways that you
(09:46):
can sell without feeling thatway, because sales does not have
to be salesy.
What we do is we create valueand we create a natural next
step for people.
The goal is not to convertsomeone who's not a good fit,
because that doesn't help me oryou or anybody.
(10:06):
The goal is to find the rightfit person who needs you right
now, and you're solving aproblem that they need now and
that's why we're starting withthat high value, low cost offer,
because you are providingsomething powerful for them
without asking for the world inreturn.
(10:30):
You're not asking for ayear-long commitment, you're not
asking for an excessive amountof money.
You are just providing valueand I think that's really what
the current state of things isleaning towards.
While people are feelinguncomfortable making large
(10:51):
purchases and large commitmentsbecause you don't know what
tomorrow would look like or whatyour business will look like or
what the economy will look like, these small offers provide
something that is needed.
Small offers provide somethingthat is needed.
It's an easy to say yes offerbecause they're in a position
where they're feeling reallyscared and they need something
(11:13):
that will solve their problemtoday quickly and without a
large commitment.
So this is the best way thatyou can pull people in early.
Dana, I see your question.
I'm going to get to that.
Some examples of offer-offervalue yes, let's talk about that
(11:33):
.
I'm going to go through therest of this and then I'll get
into any of your questions.
So, everyone else, please dropyour questions and we'll get
into all of them in a second.
So that's what I really wantfrom you is to start thinking
about the high value, low costoffer that will be easy for
(11:56):
people to say yes to.
Another thing about mindset isthat if you aren't used to
selling, you are in.
Everybody here is an indieconsultant and your job is to
deliver the thing that you'reamazing at and that makes total
sense.
(12:16):
You probably worked corporatebefore.
You are really good at yourthing and sales is just
something that you're stuck withbecause you own a business.
So we're going to get into howto make sales feel valuable
because it is You're solvingsomeone's problem it's not
manipulative.
Valuable because it is You'resolving someone's problem, it's
(12:37):
not manipulative, and that'ssomething that you need to
overcome in your mindset.
So I'm going to oops, I didn'twant to click on that one, I'm
going to click on this one.
So right here I've createdsomething a little bit different
.
I've created a journalcompanion for you, and what I
(12:58):
want you to do is and this isprivate, I won't see anything
that you write in here.
But when you click on this,it's going to open up a custom
GPT that I've created, and whatit does is it allows you to
journal on the issues thatyou're having around selling,
(13:18):
and it's designed to analyzeyour journal entry and give you
an action plan.
So you know how to overcome it.
So here it is.
I have some prompts to help youget started if you aren't sure
what to journal on.
To help you get started if youaren't sure what to journal on.
But it's not just freejournaling, which is amazing in
(13:38):
itself because it helps youreally hone in on your intuition
.
It takes it one step further byanalyzing your entry and giving
you an action plan based off ofyour own blocks, your own
internal blocks.
So that's one of the firstthings I want you to work on.
And the other thing because Iwas talking to Melissa, who's
(14:03):
here right now, and she was likeI have goals that are bigger
than this.
So what I have right here is anoffer planning and lead gen
calculator.
Some of you have already seenthis, because it also lives
inside of the growth playbookwhich we use at the beginning of
the year to plan out ourrevenue for the year.
(14:24):
But how this would work is youput in your revenue goal so for
this it's likely $6,000, becausethat's the challenge, but it
could be more and you put inyour offer price.
What is your bridge offer price?
I recommend something around$1,000.
I usually go with just slightlylower than that because
(14:47):
psychologically, $997 is thesame as $900, but it's not
$1,000.
So put your bridge offer pricein here and then it will show
you.
Then you put in your conversionrate.
So with this I made theassumption of a 50% conversion
rate, and then it'll show youhow many leads you need exactly.
(15:11):
So this is another thing that Iwant you to work on within the
next 24 hours before we startour secret tasks.
And last, I'm going to open upthis.
This is a masterclass.
I'm building out a gatewayoffer which is also a bridge
(15:32):
offer, so that will lead rightinto this question.
Can you talk about someexamples of offers and offer
value?
So some bridge offers thatwould work really well for you.
So for the record, in thismasterclass I go through a bunch
of options for this.
(15:53):
In this masterclass I gothrough a bunch of options for
this and for anybody who's herewho is also in the Tiny
Marketing Club, go to theGateway Offer Funnel course,
because that also has a bunch ofdifferent options.
But since we're here and I'mtalking anyway, let's talk about
that.
So some options for you.
I like to do it in a three-partsystem and these three parts
(16:18):
really help move someone fromjust that initial offer that's
low, risk enough that they'rewilling to say yes to someone
who's relatively new into a mainoffer.
So step one is an interview.
You want to do somethingbetween like 45 minutes and 90
minutes, depending on how deepyour offer will get.
(16:41):
The second part is somethingdocumented.
So they need something of valuedocumented for them for it to
be worth that price.
So this document could looklike a brief strategy, it could
look like a roadmap, it couldlook like a report, an analysis,
an audit.
What you want is to identifywhat their challenges are right
(17:04):
now, what their goals are, andthen the document should show
them the roadmap to get fromchallenge to goal.
So your goal is to get them tothe next milestone.
Just one milestone Doesn't haveto be the world, just one
milestone closer to get to wherethey want to be.
(17:24):
So that's what the documentshould have.
And then the third part of thebridge offer, or gateway offer,
is a live review session.
This is important.
So let's talk about why this isimportant.
If you do proposals now and youjust email them and you don't
(17:45):
have a scheduled live reviewsession, you're likely losing
sales, because that live reviewsession makes all the difference
in the world.
Because that live reviewsession makes all the difference
in the world.
It's where you can answerobjections right on the spot and
you can assess where they are.
You can also identify what isit that I put in this proposal
that didn't really resonate withthem?
(18:06):
Let's tweak it live.
That's why you want a 30-minutelive review session at the end
of this offer, because it allowsyou to have an opportunity to
fix anything that they wantadjustments on or that they have
pushback on.
It lets you explain the bridge.
(18:28):
So it lets you explain.
This is the challenge thatyou're experiencing right now.
This is your goal, this iswhere you want to be a year from
now, and this strategy thatI've laid out for you.
This is how you get from pointA to point B and this is how I
can help you with it.
So the next step during thatreview session is you explaining
(18:51):
how your offer can help themaccomplish that.
So, if you're a consultant,that might be execution, or it
might be a series of trainings.
If you are a coach, it could bea coaching program.
If you are a service provider,it could be executing the entire
thing for them.
But you know it's whatever youroffer is.
(19:14):
You want to be able to create abridge between their challenge
and their goal with this offerso you can move them up to the
next offer in your series.
So, while our initial goal forthis challenge is to make $6,000
in six days.
This is a bridge.
That means that the $6,000 thatyou're going to earn over the
in six days this is a bridge.
(19:35):
That means that the sixthousand dollars that you're
going to earn over the next sixdays is just the starting point,
because your goal is to movethem up to the next offer.
So let's say you sell six ofthese thousand dollar bridge
offers and let's say 50 percentof those move up to your main
(19:57):
offer and we're going to sayit's $10,000.
For easy math, that's $30,000that you're making with this
six-day challenge.
So that is what our goal is.
This initial $6,000 is just thebridge.
We are moving them towards yourmain offers and that's where we
want to land.
(20:17):
So I hope that answered yourquestion, dana, and that pretty
much sums up what you're goingto do within the next 24 hours.
So I'm going to pull up thisone more time Present.
(20:38):
You're going to set your goal.
What revenue do you want to hitduring this challenge?
Use the calculator for that.
You're going to build your 1Kbridge offer.
So some of you might alreadyhave it, might already exist,
and that's awesome.
That'll save you some time Ifyou don't have it yet, watch
(20:59):
that masterclass.
If you're already inside theclub, you can take the whole
course on Gateway Funnels andthen, last, our goal by the end
of the week is to hit 24 bookedcalls, but within the next 24
hours, you want to do this.
You want to do this and youwant to identify 50 great fit
prospects.
Starting Wednesday, I'm goingto start releasing the secret
(21:22):
tasks we're going to do to movepeople from not even knowing you
exist into being a client.
Does anybody have any questionsabout this challenge?
What to expect?
Anything at all?
I am here and I am looking atthe chat.
Okay, I'm not seeing anythingnew come in.
(21:51):
So thank you so much forjoining me on this challenge
today.
Everything I just showed you isalready live inside of the
challenge and I want you atwhat's the class again?
Okay, it is, let me show it toyou.
(22:14):
Okay, it is.
Let me show it to you, boop.
It's called the six to six keychallenge and it's all the way
at the bottom in the trainingsection.
Oh, the class for identifyingthe 50 prospects.
Okay, so one would be the nichecommunities training would be
(22:42):
one of the great.
I'm here, okay, melissa.
So the answer for you is youcan find your 50 prospects in
two different places if you needdifferent strategies.
So the niche communitiestraining is one of them, and the
second one is in the LinkedInplaybook.
(23:03):
So those are two easy placesthat you can quickly identify 50
dream clients.
Awesome, you got it.
I see the smiley face.
Okay, cool, now that we gotthat underway, go to the 6 to 6K
(23:23):
challenge.
You can start doing all of theearly access.
It begins stuff.
Wednesday, the first secret taskwill drop and remember head
over to the community over here,because I want to hear about
all of your wins.
(23:43):
Make sure to share your winsright over here.
I want to know what you'regetting and the progress you're
making.
And on Wednesday, you will alsoget the dashboard for you to be
(24:04):
able to track.
Oh, hey, davarti, let me onesecond.
So on Wednesday, you're alsogoing to get the spreadsheet to
track all of your outreach, allof your connection calls and
your sales that you get.
So make sure to do that,because this is going to be a
fun little task that we have.
Should I just have a list of 50for now?
(24:25):
Should I just have a list of 50for now?
That is, you don't need to getto over 50, for actually I don't
really need this anymore.
So for this question, you, forthe challenge, you don't need to
go over 50.
50 is the right number,math-wise, to be able to hit
(24:47):
this goal.
If your goal is a little bithigher, then go higher than 50.
But if you're curious where tofind these dream prospects, go
into the niche communitiestraining and the LinkedIn
playbook training.
Both of those have great waysto find dream clients that are a
good fit for you.
And should you start DMing them, you can, if you DM them now,
(25:16):
before you get your first task,use the magic DM that's inside
of the LinkedIn playbook.
Okay, awesome, Is everybody elsegood?
Did I answer everyone'squestions?
I'm scanning and making surethat I didn't miss anything,
okay, so if you guys are good,then let's get started with the
(25:45):
challenge.
Oh, so where is the LinkedInplaybook?
The LinkedIn playbook is insideof the club, in the visibility
section.
Let me open it up right now.
But only the people who are intiny marketing club have access
(26:06):
to the LinkedIn playbook.
So I'm going to share my screenreal fast so you can see it.
It is right here, linkedinplaybook.
It's in the visibility factorsection and you're seeing a
weird version because I'm in theadmin view, but you get the
gist.
It's in trainings, the sectioncalled the visibility factor
(26:30):
LinkedIn playbook right there,and how to leverage niche
communities for lead gen is theother course that I was talking
about and that is in theworkshops and masterclasses
section.
(26:57):
Okay, awesome, I think I goteverybody's questions answered
and, for everybody who is amember of the Tiny Marketing
Club, you can always DM methroughout this challenge.
I am here.
That's part of your membershipand thank you.
I'm really excited to see yourguys' progress.
You're going to kill it.
(27:18):
I do not doubt that.
Okay, thank you so much forjoining me today.
I hope you enjoyed that livetraining.
If you did, please like,subscribe and share with a
friend.
I'll see you next week.
Hello and welcome to Episode 143, how to Sell your
Offers Quickly.
I'm Sarah Noah Block.
This is the Uncut Summer Seriesas part of the Tiny Marketing
Pod.
Hi everyone, welcome to the 6to 6K challenge.
(00:39):
I have my chat open right overhere, so feel free to say hi
right in the chat, and whattoday is is a welcome to the
challenge and also a littlepreview of what you're going to
get, what you should expect.
So come, say hi, I'll go first,hi, hi, and I'm going to share
(00:59):
my screen so we can get intowhat this challenge will
encompass and the importantpieces that you'll need to know.
All right, I'm going to add myscreen to the screen.
So this is the kickoff itself.
So, today, what I want you todo because today is the welcome
(01:22):
Today is not part of the sixdays Hi hi, hi.
Thank you for joining me guys,and we want to set up the
foundation to be able to hit theground running with this
challenge.
It's super important to me thatyou actually meet your goals,
so the first thing I want you todo is set your goal.
(01:44):
So the first thing I want youto do is set your goal.
So, while my goal for you is$6,000, sorry, I was distracted
by the opening the beginning ofthis challenge in a second.
But you're allowed to go overif you want.
(02:12):
And we're going to be trackingour progress in a shared
dashboard so that you're keepingtrack of the outreaches that
you're doing, the sales callsthat you're getting, the sales
that you're closing.
I feel like it gets us a littlebit more excited, hi, justine,
to be able to really nail it andget our progress going.
(02:39):
So we're going to have adashboard so we can track each
other's progress and just keepeach other accountable.
And remember, inside of theclub there is a community, so I
want to talk about it.
I want to hear about your wins.
Make sure that you're vocal.
You're talking about it.
I'll tell you what works reallywell for me when I'm part of a
(03:02):
challenge like this, what worksreally well for me when I'm part
of a challenge like this, andthat's sharing wins and reading
other people's wins, becausewhen I see that I'm like, okay,
I need to get my ass in gear.
It's time to get started.
So first thing we're going todo is set our goal.
The next thing I want you to doand I'm giving you 24 hours to
do this is build a 1K bridgeoffer.
(03:25):
So I also, inside of the club,call this gateway offers, and
some of you who are here todayare already members of the tiny
marketing club, so you alreadyhave access.
If you want to go and binge thegateway offer funnel, binge the
(03:48):
gateway offer, funnel go aheadand do that.
That is what a 1K bridge is.
It is an offer that is $1,000or less and it brings people in,
it builds a strategy, afoundation for them and it
allows you to move them forwardto the next offer, which is your
main high-ticket offer.
But it's the easiest thing tosell and it's the easiest way to
move people from one offer tothe next.
(04:08):
So I want you guys to build abridge offer that would be easy
to sell.
And next, our end game goal isto book 24 calls.
They don't have to take placeduring six days, but our end
game is to book 24 calls duringthis six days, because that is
(04:32):
approximately the conversionrate.
That would get you to $6,000with a 1K bridge offer.
So this is what it will looklike.
I'm going to make myselfslightly bigger, okay.
So this is what would look likeToday.
I want you to choose 50 greatfit prospects.
(04:55):
So my go-to when I'm doing thisand what I'm teaching you
during this process is exactlywhat I do.
This is exactly how I getbooked out.
So I'm not telling you to doanything that I don't do myself
and that I haven't experiencedworking.
In fact, the secret tasks I'mgiving you that you'll see on
(05:18):
this little map, they are thesame tasks that I did to book
$94,000 in contracts in fivedays.
So if I can do that, you canbook 6K in contracts in six days
.
So we're going to start byfinding 50 great fit prospects.
(05:38):
These numbers aren't pulled outof my ass.
These are numbers, because thisis math, sales is math.
So, 50 great prospects.
I like to go to the nichecommunities and find them there.
So if you are part of a Slackcommunity, a circle group,
heartbeat, even Reddit channelthat you're active on, that has
(06:01):
a lot of your dream clients.
That's where you want to go.
That's where you want to startto begin identifying those 50
prospects.
Another thing I like to do andanybody who's already a member
of the club can do this now goto the LinkedIn playbook inside
of the club, because that alsogives you a ton of ways to find
your perfect dream fit prospectswithin LinkedIn, and it's super
(06:26):
easy.
They're right there, they'reactive, so that's another route
you can go.
So we're going to do this andwe're not going to use Zoom info
, we're not going to use Apollo.
We're going to use this freeshit that we already have.
I just joked on my own spit.
So it's going to be nichecommunities and LinkedIn
(06:48):
primarily.
If you have any other wateringholes that you find, clients
pretty regularly include that onthe list.
So what I do is I go to thoseniche communities and they
almost always have directories.
So I go to the directory and Iscan for people who would be a
good fit for my offer and Istart connecting with them on
(07:09):
LinkedIn, sending the magic DM,and that's how I start building
that list of dream fit prospects.
I want you to do that.
I want you to find 50.
That's how we're going to startthis, and I'm going to give you
24 hours to do this before Iget into these secret tasks,
because you're going to need alittle time to prepare for this.
(07:29):
So that's the first thingyou're going to do, and the next
thing you're going to do isstart thinking about your bridge
offer, something that is $1,000or less.
That would be easy to sell tonew prospects that you might not
have known before.
It's easy to say yes to ahigh-value, low-cost offer.
(07:53):
It's a lot harder to sell a$30,000 ticket offer to someone
who you're just meeting.
So this is the best way to getto that $6,000.
So we're going to release yoursecret tasks throughout the week
and the first one will go outon Wednesday, because I want to
give you a little time to workon this, and our goal by the end
is to get to 24 booked calls,because that should land you
(08:16):
enough to convert to at least6,000 in sales.
All right, I'm going to closeout of this so I can show you
what's inside of the club rightnow.
I'm going to close out of thisso I can show you what's inside
of the club right now.
I'm going to make myself miniso you can see this better.
So you can see right here.
This is where the challengelives.
(08:38):
This is the six to six Kchallenge, and right here it
begins.
This is what you're going towork on over the next 24 hours.
So this is the welcome call, hi, welcome.
And next is mastering yourmindset for the 6 to 6K
(09:00):
challenge.
Let's get into that.
So I've been talking to a lot ofpeople as I've been talking
about this challenge, and one ofthe biggest things that comes
up for people is I don't feelcomfortable selling, I don't
want to be salesy, I don't wantto annoy people.
(09:21):
The last one is probably theone that I hear most often I
don't want to annoy people, butwhen you are providing value and
you're serving, you're solvinga problem for someone.
No one finds that annoying.
So in this challenge, I'll alsobe talking about ways that you
(09:46):
can sell without feeling thatway, because sales does not have
to be salesy.
What we do is we create valueand we create a natural next
step for people.
The goal is not to convertsomeone who's not a good fit,
because that doesn't help me oryou or anybody.
(10:06):
The goal is to find the rightfit person who needs you right
now, and you're solving aproblem that they need now and
that's why we're starting withthat high value, low cost offer,
because you are providingsomething powerful for them
without asking for the world inreturn.
(10:30):
You're not asking for ayear-long commitment, you're not
asking for an excessive amountof money.
You are just providing valueand I think that's really what
the current state of things isleaning towards.
While people are feelinguncomfortable making large
(10:51):
purchases and large commitmentsbecause you don't know what
tomorrow would look like or whatyour business will look like or
what the economy will look like, these small offers provide
something that is needed.
Small offers provide somethingthat is needed.
It's an easy to say yes offerbecause they're in a position
where they're feeling reallyscared and they need something
(11:13):
that will solve their problemtoday quickly and without a
large commitment.
So this is the best way thatyou can pull people in early.
Dana, I see your question.
I'm going to get to that.
Some examples of offer-offervalue yes, let's talk about that
(11:33):
.
I'm going to go through therest of this and then I'll get
into any of your questions.
So, everyone else, please dropyour questions and we'll get
into all of them in a second.
So that's what I really wantfrom you is to start thinking
about the high value, low costoffer that will be easy for
(11:56):
people to say yes to.
Another thing about mindset isthat if you aren't used to
selling, you are in.
Everybody here is an indieconsultant and your job is to
deliver the thing that you'reamazing at and that makes total
sense.
(12:16):
You probably worked corporatebefore.
You are really good at yourthing and sales is just
something that you're stuck withbecause you own a business.
So we're going to get into howto make sales feel valuable
because it is You're solvingsomeone's problem it's not
manipulative.
Valuable because it is You'resolving someone's problem, it's
(12:37):
not manipulative, and that'ssomething that you need to
overcome in your mindset.
So I'm going to oops, I didn'twant to click on that one, I'm
going to click on this one.
So right here I've createdsomething a little bit different
.
I've created a journalcompanion for you, and what I
(12:58):
want you to do is and this isprivate, I won't see anything
that you write in here.
But when you click on this,it's going to open up a custom
GPT that I've created, and whatit does is it allows you to
journal on the issues thatyou're having around selling,
(13:18):
and it's designed to analyzeyour journal entry and give you
an action plan.
So you know how to overcome it.
So here it is.
I have some prompts to help youget started if you aren't sure
what to journal on.
To help you get started if youaren't sure what to journal on.
But it's not just freejournaling, which is amazing in
(13:38):
itself because it helps youreally hone in on your intuition
.
It takes it one step further byanalyzing your entry and giving
you an action plan based off ofyour own blocks, your own
internal blocks.
So that's one of the firstthings I want you to work on.
And the other thing because Iwas talking to Melissa, who's
(14:03):
here right now, and she was likeI have goals that are bigger
than this.
So what I have right here is anoffer planning and lead gen
calculator.
Some of you have already seenthis, because it also lives
inside of the growth playbookwhich we use at the beginning of
the year to plan out ourrevenue for the year.
(14:24):
But how this would work is youput in your revenue goal so for
this it's likely $6,000, becausethat's the challenge, but it
could be more and you put inyour offer price.
What is your bridge offer price?
I recommend something around$1,000.
I usually go with just slightlylower than that because
(14:47):
psychologically, $997 is thesame as $900, but it's not
$1,000.
So put your bridge offer pricein here and then it will show
you.
Then you put in your conversionrate.
So with this I made theassumption of a 50% conversion
rate, and then it'll show youhow many leads you need exactly.
(15:11):
So this is another thing that Iwant you to work on within the
next 24 hours before we startour secret tasks.
And last, I'm going to open upthis.
This is a masterclass.
I'm building out a gatewayoffer which is also a bridge
(15:32):
offer, so that will lead rightinto this question.
Can you talk about someexamples of offers and offer
value?
So some bridge offers thatwould work really well for you.
So for the record, in thismasterclass I go through a bunch
of options for this.
(15:53):
In this masterclass I gothrough a bunch of options for
this and for anybody who's herewho is also in the Tiny
Marketing Club, go to theGateway Offer Funnel course,
because that also has a bunch ofdifferent options.
But since we're here and I'mtalking anyway, let's talk about
that.
So some options for you.
I like to do it in a three-partsystem and these three parts
(16:18):
really help move someone fromjust that initial offer that's
low, risk enough that they'rewilling to say yes to someone
who's relatively new into a mainoffer.
So step one is an interview.
You want to do somethingbetween like 45 minutes and 90
minutes, depending on how deepyour offer will get.
(16:41):
The second part is somethingdocumented.
So they need something of valuedocumented for them for it to
be worth that price.
So this document could looklike a brief strategy, it could
look like a roadmap, it couldlook like a report, an analysis,
an audit.
What you want is to identifywhat their challenges are right
(17:04):
now, what their goals are, andthen the document should show
them the roadmap to get fromchallenge to goal.
So your goal is to get them tothe next milestone.
Just one milestone Doesn't haveto be the world, just one
milestone closer to get to wherethey want to be.
(17:24):
So that's what the documentshould have.
And then the third part of thebridge offer, or gateway offer,
is a live review session.
This is important.
So let's talk about why this isimportant.
If you do proposals now and youjust email them and you don't
(17:45):
have a scheduled live reviewsession, you're likely losing
sales, because that live reviewsession makes all the difference
in the world.
Because that live reviewsession makes all the difference
in the world.
It's where you can answerobjections right on the spot and
you can assess where they are.
You can also identify what isit that I put in this proposal
that didn't really resonate withthem?
(18:06):
Let's tweak it live.
That's why you want a 30-minutelive review session at the end
of this offer, because it allowsyou to have an opportunity to
fix anything that they wantadjustments on or that they have
pushback on.
It lets you explain the bridge.
(18:28):
So it lets you explain.
This is the challenge thatyou're experiencing right now.
This is your goal, this iswhere you want to be a year from
now, and this strategy thatI've laid out for you.
This is how you get from pointA to point B and this is how I
can help you with it.
So the next step during thatreview session is you explaining
(18:51):
how your offer can help themaccomplish that.
So, if you're a consultant,that might be execution, or it
might be a series of trainings.
If you are a coach, it could bea coaching program.
If you are a service provider,it could be executing the entire
thing for them.
But you know it's whatever youroffer is.
(19:14):
You want to be able to create abridge between their challenge
and their goal with this offerso you can move them up to the
next offer in your series.
So, while our initial goal forthis challenge is to make $6,000
in six days.
This is a bridge.
That means that the $6,000 thatyou're going to earn over the
in six days this is a bridge.
(19:35):
That means that the sixthousand dollars that you're
going to earn over the next sixdays is just the starting point,
because your goal is to movethem up to the next offer.
So let's say you sell six ofthese thousand dollar bridge
offers and let's say 50 percentof those move up to your main
(19:57):
offer and we're going to sayit's $10,000.
For easy math, that's $30,000that you're making with this
six-day challenge.
So that is what our goal is.
This initial $6,000 is just thebridge.
We are moving them towards yourmain offers and that's where we
want to land.
(20:17):
So I hope that answered yourquestion, dana, and that pretty
much sums up what you're goingto do within the next 24 hours.
So I'm going to pull up thisone more time Present.
(20:38):
You're going to set your goal.
What revenue do you want to hitduring this challenge?
Use the calculator for that.
You're going to build your 1Kbridge offer.
So some of you might alreadyhave it, might already exist,
and that's awesome.
That'll save you some time Ifyou don't have it yet, watch
(20:59):
that masterclass.
If you're already inside theclub, you can take the whole
course on Gateway Funnels andthen, last, our goal by the end
of the week is to hit 24 bookedcalls, but within the next 24
hours, you want to do this.
You want to do this and youwant to identify 50 great fit
prospects.
Starting Wednesday, I'm goingto start releasing the secret
(21:22):
tasks we're going to do to movepeople from not even knowing you
exist into being a client.
Does anybody have any questionsabout this challenge?
What to expect?
Anything at all?
I am here and I am looking atthe chat.
Okay, I'm not seeing anythingnew come in.
(21:51):
So thank you so much forjoining me on this challenge
today.
Everything I just showed you isalready live inside of the
challenge and I want you atwhat's the class again?
Okay, it is, let me show it toyou.
(22:14):
Okay, it is.
Let me show it to you, boop.
It's called the six to six keychallenge and it's all the way
at the bottom in the trainingsection.
Oh, the class for identifyingthe 50 prospects.
Okay, so one would be the nichecommunities training would be
(22:42):
one of the great.
I'm here, okay, melissa.
So the answer for you is youcan find your 50 prospects in
two different places if you needdifferent strategies.
So the niche communitiestraining is one of them, and the
second one is in the LinkedInplaybook.
(23:03):
So those are two easy placesthat you can quickly identify 50
dream clients.
Awesome, you got it.
I see the smiley face.
Okay, cool, now that we gotthat underway, go to the 6 to 6K
(23:23):
challenge.
You can start doing all of theearly access.
It begins stuff.
Wednesday, the first secret taskwill drop and remember head
over to the community over here,because I want to hear about
all of your wins.
(23:43):
Make sure to share your winsright over here.
I want to know what you'regetting and the progress you're
making.
And on Wednesday, you will alsoget the dashboard for you to be
(24:04):
able to track.
Oh, hey, davarti, let me onesecond.
So on Wednesday, you're alsogoing to get the spreadsheet to
track all of your outreach, allof your connection calls and
your sales that you get.
So make sure to do that,because this is going to be a
fun little task that we have.
Should I just have a list of 50for now?
(24:25):
Should I just have a list of 50for now?
That is, you don't need to getto over 50, for actually I don't
really need this anymore.
So for this question, you, forthe challenge, you don't need to
go over 50.
50 is the right number,math-wise, to be able to hit
(24:47):
this goal.
If your goal is a little bithigher, then go higher than 50.
But if you're curious where tofind these dream prospects, go
into the niche communitiestraining and the LinkedIn
playbook training.
Both of those have great waysto find dream clients that are a
good fit for you.
And should you start DMing them, you can, if you DM them now,
(25:16):
before you get your first task,use the magic DM that's inside
of the LinkedIn playbook.
Okay, awesome, Is everybody elsegood?
Did I answer everyone'squestions?
I'm scanning and making surethat I didn't miss anything,
okay, so if you guys are good,then let's get started with the
(25:45):
challenge.
Oh, so where is the LinkedInplaybook?
The LinkedIn playbook is insideof the club, in the visibility
section.
Let me open it up right now.
But only the people who are intiny marketing club have access
(26:06):
to the LinkedIn playbook.
So I'm going to share my screenreal fast so you can see it.
It is right here, linkedinplaybook.
It's in the visibility factorsection and you're seeing a
weird version because I'm in theadmin view, but you get the
gist.
It's in trainings, the sectioncalled the visibility factor
(26:30):
LinkedIn playbook right there,and how to leverage niche
communities for lead gen is theother course that I was talking
about and that is in theworkshops and masterclasses
section.
(26:57):
Okay, awesome, I think I goteverybody's questions answered
and, for everybody who is amember of the Tiny Marketing
Club, you can always DM methroughout this challenge.
I am here.
That's part of your membershipand thank you.
I'm really excited to see yourguys' progress.
You're going to kill it.
(27:18):
I do not doubt that.
Okay, thank you so much forjoining me today.
I hope you enjoyed that livetraining.
If you did, please like,subscribe and share with a
friend.
I'll see you next week.
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