July 27, 2025 • 29 mins
Ever found yourself wondering if LinkedIn is worth the effort for your business? Molly Godfrey, co-founder of Build Impact Convert, definitively answers this question with practical strategies that won't leave you feeling overwhelmed or inauthentic.
The biggest revelation? You don't need to live on LinkedIn to see results. Posting just three times weekly with strategic focus delivers far more impact than random daily content. "I don't even have the time for LinkedIn and I run a LinkedIn business," Molly confesses, immediately relieving the pressure many founders feel about the platform.
What sets LinkedIn apart from other social platforms is its professional environment. Your Instagram approach won't work here—LinkedIn requires content specifically tailored to its audience. The platform rewards good writing, especially when it aligns with your professional identity. Whether it's a perfectly crafted hook or an in-depth framework explanation, quality consistently rises above quantity.
Beyond posting, Molly shares her most powerful growth hack: maxing out your 100 connection requests weekly. This simple habit compounds dramatically, creating a passive pipeline of opportunities that often convert months later. Combined with strategic commenting on partners' content (just 20 minutes twice weekly), you'll extend your reach to ideal clients already engaged in relevant conversations.
The magic happens when you balance educational content with strategic sales messaging. Sharing client transformation stories provides powerful social proof without feeling promotional. As Molly explains, "People want to know if I hire you, you're going to get results." Add a consistent "post signature" to your posts—a brief reminder of who you help and how—and watch your direct message inquiries increase without additional effort.
Whether you're skeptical about LinkedIn's potential or simply haven't found your rhythm on the platform, Molly's approach offers a refreshingly realistic pathway to results. Connect with her to learn about her LinkedIn Accelerator Intensive, storytelling challenges, and digital resources designed to help founders leverage LinkedIn without the overwhelm.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, hey, welcome to episode 147.
This is a rewind episode of alot of people's favorite episode
ever Molly Godfrey talkingabout her LinkedIn strategy.
Enjoy, do you think you couldintroduce yourself to the
audience?
Speaker 2 (00:21):
Yeah, definitely.
Thanks again for having me.
I'm Molly Godfrey, based in NewYork, co-founder of Build
Impact Convert.
My business partner and I run aLinkedIn growth agency for
leaders and founders who want toexpand their presence online
without burning out, withoutfeeling overwhelmed through
content strategy and LinkedInmessaging.
Speaker 1 (00:38):
Yes, and we met through pollen, I think it was,
and everybody just raves aboutyou on pollen, like molly, she's
the expert on linkedin, oh it'sa great group.
Speaker 2 (00:52):
I'm so glad you found it.
You're newer, right.
Speaker 1 (00:54):
You joined this year I did join this year, yeah, um,
I'm still deciding if I'm gonnastay in it or not.
Everyone, everyone seems cool,though.
Speaker 2 (01:05):
Fair enough, fair enough, yeah, it's a cool group.
It's a cool group.
Speaker 1 (01:14):
Yeah, so we're going to dig in.
So this episode is specificallyfor founders who want to grow
on LinkedIn, and that is so manypeople who listen to this show.
I get that a lot.
So let's start with what I hearthe most from founders, and
that's I don't have the time todo this, I don't know what to
talk about and I don't have thetime.
So how do you address that?
(01:35):
When you, let's say, I'm afounder and I'm like Molly, help
me, what's the first thing thatyou do?
Speaker 2 (01:43):
A it's totally understandable.
I don't even have the time forLinkedIn and I run a LinkedIn
business, so definitely notalone.
I would say the first thing istake the pressure off, like you
don't have to be on there 24,seven.
You don't have to even be onthere every single day.
We literally have all of ourclients posting three times a
week, so for some people, that'sa huge relief.
Also, for some people that havenever posted, they're like oh
(02:05):
my God, three times a week.
But you definitely don't haveto be on there every day and
know that with the rightstrategy and focus, you can have
a huge impact on LinkedInwithout a ton of effort.
But most people just have noidea what they're doing, myself
included when I started.
So you're, you're not going tosee results without an intention
and without a strategy is thefirst thing I'll say.
Speaker 1 (02:27):
That is so accurate.
Well, I started LinkedIn in2006.
I think they're probably stillin beta.
They were brand spanking new,but over the years I've
consistently been on there and Ididn't gain traction until the
(02:47):
last I don't know, maybe twoyears so yeah, you can be active
on it and still not gaintraction if you don't have that
strategy to rely on.
Now you mentioned that you haveyou, you want to.
You have strategy meetsauthenticity, like what is
(03:08):
LinkedIn algorithm really like,but what also works for you.
So can you explain that to me?
Speaker 2 (03:14):
Totally, totally so.
I came from the blogging,Instagram, facebook, pinterest
world before LinkedIn, so it'ssuper important to also just
have the right mindset.
Like, linkedin is a totallydifferent place.
I love the idea of repurposing,but just a hard truth you
cannot take the same contentfrom other social media and put
it on LinkedIn.
(03:34):
That's like mistake number onethat a lot of people make in the
beginning.
So you have to understand thatLinkedIn is a very unique
platform.
A it's originally built for jobseeking networking corporations
to do recruiting, talent search.
So you have to know whereyou're, you have to know your
audience, you have to know whereyou're showing up, so you can't
(03:55):
.
A the storytelling is very,very different than you'll find
other places.
And.
B you have to play to andleverage what LinkedIn likes,
but also find that intersectionof what's actually authentic to
you.
So I would say it is moreprofessional.
So you've got to understand thehearing level of that audience
to really get traction.
Speaker 1 (04:17):
Yes, you are accurate , it is professional.
People don't want to hear aboutlike too much about your
personal life unless it tiesinto some sort of learning point
, the one, the post that I payattention to.
It's always like oh wow, that'spretty freaking smart.
I'm going to save that oneSomething that I can take with
(04:38):
me and take action on.
And so I want let's talk aboutthe LinkedIn algorithm.
What right now constantlychanges?
What right now does LinkedInreally like?
It is constantly changing.
Speaker 2 (04:53):
They're doing a lot of behind the scenes that I.
They just launched games, whichI think is very interesting.
So just launch games.
I noticed that too.
I haven't haven't experimentedwith that.
They're apparently in the inthe midst of launching like a
shorts, like a YouTube shorts orI got access to that.
Oh, you did, yeah, cool, um, andit's.
(05:15):
It's really a mixed bag.
I would.
I would say, still to this dayI?
This happened to me last week.
It's good writing.
The algorithm likes goodwriting.
Like last week I had a post I,just to be honest, like nailed
the hook and I was like, wow,that post did so well in
comparison to the rest of mycontent, cause I just like got
the hook right.
You know.
So I would say kind of anannoying answer.
The algorithm likes goodwriting.
(05:36):
It likes when you are speakingabout the subject matter that
your profile is built for.
So, if you're going to wayward,I also like oh, I really was
just like in line with what myprofile is built for, and then
it's.
It's really a mix.
Sometimes our short form getsreshared and does really well,
but I will say a long form kindof explainer, like going in
(05:58):
depth into one of yourframeworks.
Those are also doing well rightnow too.
So even it keeps me daily on mytoes, to be honest.
Speaker 1 (06:06):
It really does.
It's constantly changing where,like one month, I'm killing it
so much engagement and then I'mlike what did I do wrong?
Why is LinkedIn mad at me thisweek?
Speaker 2 (06:18):
I know Well, I wrote this post this morning and I was
like, oh, there's so muchpsychology in here.
This is going to be a bangerNothing.
I wrote a post last week soinformal, it was just literally
how I would speak as a human andit's just honestly something
that I personally feel blew upand I was like wow.
Speaker 1 (06:36):
All right, got it, I don't.
I don't get you LinkedIn.
Gods, why are you loving?
Speaker 2 (06:42):
this one, so I'll I'll go back to one of your
opening questions.
The other thing to to save timeand save just mental peace when
it comes to LinkedIn is youjust you have to know what are
the right metrics for you.
You will get burnt out, youwill get overwhelmed, you will
get exhausted If you're payingattention to the wrong things
and comparing yourself andtrying to be a different type of
creator.
(07:03):
That makes sense for yourbusiness, because there's just
different strategies for yourintention.
So knowing how you're meant tobe showing up, depending on your
business goals, is also superimportant.
Speaker 1 (07:14):
That's really good advice.
I have an itch in my throat.
It's that time of year.
Yes, yes, it is.
Allergies are rearing theirugly head right now.
Something I noticed aboutLinkedIn lately is remember the
carousels were doing so so well,and they're dead now.
Speaker 2 (07:38):
Totally.
I still love a good carouselbut I agree I don't think that's
the tool for audience growth,like it was a year or two, a
year, year and a half ago yeah,yeah, probably like 2023.
Speaker 1 (07:51):
They were on fire and now it's like the it's now.
Speaker 2 (07:55):
It's the uh, it's the tweet screenshots.
So yeah, that's, true I wasjust looking at a friend all her
tweets screenshots are goingviral, so that is true.
Speaker 1 (08:06):
I did one of those and I barely put any content as
part of that post and that oneblew up, yeah it was um, was it
the one that I love this post,your, your real internet friend
support.
Oh yes.
Yes, it was about biz dev andlike making your business
friends.
That's right.
Yeah, that blew up and it wasmostly just a screenshot of a
(08:29):
tweet.
Speaker 2 (08:31):
There you go.
Speaker 1 (08:33):
Yeah, but I found that that topic really resonated
because anytime I talked aboutit it blew up, so maybe it was
more of the topic than anything.
Yeah.
Speaker 2 (08:41):
I, I.
But again, to go back to theother question, the LinkedIn
algorithm, it just wantsconversations happening in your
content and wants it to besocial.
It wants people to becollaborating.
So the more replies you get inyour comments, the more.
The more ways you're gettingtagged in your own content, the
more that's going to be pushedout.
So I always like to try toreply, like if.
(09:03):
If my co-founder has a post, Iwill try to reply to someone
else's comment within thecomment feed, just to like start
another thread of conversation,cause that that does boost it.
Speaker 1 (09:12):
That's really good advice.
I've never heard before sostealing that, okay.
So how do you work withfounders?
You have them post three timesa week.
Is there anything else thatyou're advising them to do to
grow?
Speaker 2 (09:27):
Yeah, I should really make a post about this.
If there was one thing to doevery single week, no matter
what, regardless, if you post,regardless how you feel for the
week, max out.
This is if, if you have premium, max out your hundred
connections that you can makeevery week.
So make industry lists.
Go through the communities.
That's how we met.
We've literally met through acommunity, me adding people on
(09:50):
LinkedIn.
Go through communities.
Sometimes it will even suggestyour address book Be
consistently adding that ahundred people a week.
I can't tell you how many timeswe've added someone just with a
simple message hey, came acrossyour profile.
Or hey, we help female founders.
It doesn't have to be spammy orpitchy, it can just be a hey,
saw you on here.
This is what we do.
Let me know if it makes senseto chat If you do that 100 times
(10:13):
every single week.
The way that that compounds.
We are getting so much businessfrom the people that we added
anywhere from, like September toFebruary because we added them.
They've been lurking in theaudience Now.
Now they're reaching out andlike hey, you know, I saw your
post, I want to chat now.
So it's a phenomenal kind ofpassive but important is dev
strategy.
Just add a hundred connectionsevery single day.
Speaker 1 (10:35):
That is really good.
I am not good about that.
Only when I attend events.
I go to a like um virtualevents and I'll immediately go
in the chat, like everybodydropped your LinkedIn profile
and I'll connect with everyonethen.
So it's always in spurts, but Iby no means do it that way,
which I'm going to start doing,and again, it comes down to your
(10:58):
business goals.
Speaker 2 (10:59):
If, if, if you're newer to LinkedIn, don't really
know what you're doing, that's agreat way to just again build
an audience, get some momentum.
You will eventually get to thepoint where it's organic, like
organically.
You're having a hundred newfollowers come in every week, so
you don't have to do it forever.
But I would say, if you'retrying to get some momentum,
it's a great and again, you can,you can have.
Speaker 1 (11:40):
I could do more.
I'm not doing anything to dothat at this point.
Yeah, hmm, okay, so we'reconnecting with our 100 a week
and we're posting three times aweek.
What is your stance oncommenting?
How important is it?
Speaker 2 (12:01):
It is and it isn't.
There's just weeks that I likelast week I was traveling, I was
at a conference.
This week, oh, I had tons ofcomments.
I need to reply to you.
Just, you never know.
So I got my mom on LinkedIn.
She's a founder, she's in hersixties and I love it because
she doesn't necessarily knowwhat she's doing, but she's just
having fun on there and sheleft a comment on um, I can't
(12:23):
write it was.
It was a bigger post about uh,products that women have
invented.
So she left a comment on there.
The comment went viral.
She got like 50 likes on thatand I was like hey, go, mom, but
B, if, if, you, if, and why itdid.
Well, she just added her reallyunique, authentic POV on that.
So comments are, they're likemini billboards for your
(12:43):
business.
Again, if your headshots clear,if your headlines clear, you
leave a comment, a thoughtfulcomment that provokes some sort
of new perspective in someoneelse, they'll likely go to your
profile.
If your profile is optimized,they may literally convert from
that comment.
So we've gotten a lot and we'vegotten a lot of business, and
through comments and also when,when people tag you.
So they are important.
(13:05):
You know, don't burn yourselfto the ground.
You know trying to leavecomments every single day for
hours and hours, but I would say, once or twice a week, get on
there for 20 minutes just toleave, and what you can do to
save time on that is make a listof your strategic partners.
So, sarah, you're one of mine.
I love leaving comments onyours.
I try and prioritize getting onyour content, you know just
(13:26):
make your list of people.
Speaker 1 (13:28):
I have a bell ringing for yours too.
Speaker 2 (13:31):
I love it, you know, because you know like you like
the work that you're doing.
So just strategically makingthat curated list, it should
only take you, you know.
If you do that once or two ortwo-ish times a week, it can be
really impactful yeah.
Speaker 1 (13:46):
Yeah, I have found that my biggest growth weeks are
when I make it a priority tocomment on other people's posts,
especially, you said, strategicpartners.
It has been really helpful tofind ones that have the same ICA
as you ideal customer avatar,because the people your dream
(14:07):
clients are already commentingon that other person's posts, so
they're seeing yours.
You end up in their, in theirfeed when you do that.
Speaker 2 (14:17):
Totally.
The best advice I can give isthink about.
This is how I grew my firstbusiness so quickly is I just
nailed it with my strategicpartners.
I found a coach who I am nowreally good friends with.
I found a coach who didsomething just slightly
different but had the exact sameaudience, and so we would just
comment on each other's stuffall the time and just so many of
(14:38):
her people came over.
We eventually did a bigcollaboration.
My people would go to her.
So think about someone who doessomething tangential, but not
quite it.
If you nail it, you just got tofind those like one or two
people and again build an author.
We're now really good friends,but the potential is there to
just really take advantage ofwhat other creators have built
(14:59):
and recipro you know reciprocate.
You know support their content.
Speaker 1 (15:04):
It's borrowing other people's audiences.
I talk about this all the time,especially when you're first
starting out and you're at netzero.
I rely very heavily onborrowing other people's
audiences, building strategicpartners and building a platform
where that you could leverageto build those relationships in
(15:24):
the first place Totally.
Speaker 2 (15:27):
Makes everything so much easier.
Speaker 1 (15:31):
Yeah, oh, you have what's authentic to the founder
story.
Can you tell me what that is?
Speaker 2 (15:41):
Totally so.
We, we, we did a challenge, Iguess about a month ago now, and
we really dug into this withthe people that joined.
But you want to think about,like, what are the values of
your decision maker?
So, for us, our founders valuecourage, risk-taking,
persistence, resilience, and youknow, they, they, they resonate
with that.
That's, that's, those arevalues they try and embody,
(16:01):
those are values that areimportant to them.
But the the, the trick then islike, what, what of your own
story does that authenticallyagain intersect with?
So, um, you know, for meleaving corporate, for me
starting starting a secondbusiness, thinking about those,
those parts of my own journeywhere I had to keep trying.
(16:22):
You know, I worked for startupsand they didn't, and they
didn't work.
I, you know, moved crosscountry to start a new career.
So you want to think about,like, what are those authentic?
Like pivotal, I would say, thepivotal moments in your life?
Like, what are those pivotalmoments that you can turn into a
parable or a story lesson?
Linkedin loves those, but again, it's got to intersect with
your.
You don't want to just talkabout yourself.
To talk about yourself, it'sgot to intersect with what your
(16:45):
decision maker, how that, howthat will build more trust with
them.
Speaker 1 (16:49):
Yeah, yeah.
I think that it's important toto talk about the mistakes that
you've made.
It feels, I mean, it's a lotmore authentic saying, well, my,
you know, things aren't asperfect as they look on social
media.
This is the mistake I made.
This is how you can avoid it.
Oh, that content is literally,like literally.
Speaker 2 (17:10):
So much of our business has come from the
mistakes that the quote unquotefailure.
What we learned?
Taking account If you takeaccountability for the ways you
messed up, Take accountabilityfor the ways you messed up, we
love it.
We love humility and leadership, you know.
Speaker 1 (17:25):
Yeah, it just feels so real to hear that and it
gives you permission to try newthings because, well, they
messed up.
I can try something new andmess up, and I've messed up a
lot.
Speaker 2 (17:40):
Oh, so many.
The lessons are rich inentrepreneurship.
Speaker 1 (17:45):
Yes, yes, they are Well.
Okay, I'm looking at numberthree on your list of your
learning points how to convertfollowers into buyers through
testimonials and key studies.
Let's talk about that.
Speaker 2 (18:01):
Yeah, I actually I was super excited to talk to you
about this.
I was just, uh, the conferenceI was at last week and it was
this, this workshop on salesmessaging versus marketing
messaging, and I was like, oh mygosh, this is literally what
what we teach our clients to do,but I that wasn't how I was?
I haven't yet, but I totally am,because it communicated in a
(18:22):
way that really had meunderstand.
That's actually the work thatwe're doing with this.
This point is marketing issuper important, you know,
getting visibility, brandawareness.
But if your intention onLinkedIn is to get business and
see conversions, you also haveto have sales messaging and and
one of the easiest I'm going tosay uh, yeah, I guess the, the,
(18:45):
the, the easiest and um, kind ofcan fit in with the rest of
LinkedIn content and not standout as like, hey, this is a
sales post is telling a storyabout a transformation you took
a client through.
So that is the.
So our company name is buildimpact, convert.
So build an audience impactwith your story and then convert
them with those sales messagingposts embedded in a client case
(19:08):
story, a client transformationCause.
At the end of the day, peoplewant to know if I hire you,
you're going to get me results.
So how can you again,authentically and tastefully do
that in the context of aLinkedIn platform?
Speaker 1 (19:20):
Yeah, I think I saw one of your posts recently where
you were talking about the um,one of your clients, and um how
they brought on new clientsthrough LinkedIn.
It was like a very specificexample, but I was like that
that works.
Molly knows what she's talkingabout.
Speaker 2 (19:41):
Yeah, yeah, we, I again.
I I love storytelling.
I like to try and fit it into.
You know, uh, uh, the.
You know where they started andand and have the post start
with what, what, what, what'sthe dream of your ideal client?
So I, I'm trying to think ofwhich one you might've seen.
You know, we helped a clientget booked out.
(20:02):
We helped her.
She got so much business fromLinkedIn she doesn't have time
for LinkedIn anymore.
So that might have been it.
Speaker 1 (20:08):
That, I think, was the one that pops out to me.
Speaker 2 (20:12):
Yeah, yeah, but it's a super important part of the
strategy.
A lot of this is the mistake wesee a lot of founders make is
they're doing all marketing,which is great, but they're not
doing any sales marketing ormessaging, and so super
important to build that in andreally think about what is the
dream outcome your decisionmaker wants.
(20:33):
How can you take them through astory of how you did that for
someone else?
We all the time women arefounders say you know, we hired
you because you post about theresults that you get for your
clients all the time.
Women are founders say you knowwe hired you because you post
about the results that you getfor your clients all the time.
Speaker 1 (20:45):
And I was like great, it's working.
Love to hear that.
Yes, brilliant, now you do thesame and you look at the same
results.
Yeah.
Speaker 2 (20:52):
Yeah, it's, it's overlooked, but super important.
Speaker 1 (20:58):
Yeah, I uh how to create compelling subject matter
expertise through LinkedIncontent.
So one thing before we move onto that point, which is the
final point a more passive wayto sell through your LinkedIn
posts is like a postscript kindof thing.
I call it a post signature formy clients.
(21:20):
I call it a post signature formy clients.
It's just constantly remindingthem what you do, the
transformation that you pullyour clients through and who you
do it for.
And it's passive and easy, andI have started getting so many
more DMs for my service after Istarted doing that.
I love it.
Yeah, People love the PS.
They love the PS and emails too.
(21:40):
If you're doing an educationalemail, add a PS with some action
that they can take to work withyou and you'll get more replies
.
People just forget.
You know they forget that theycan work with you and not just
learn from you.
Speaker 2 (21:53):
Totally.
It's such a good point.
Yeah, yeah, really powerful andnot a ton of extra work to add
a couple lines of impactful textat the bottom.
Speaker 1 (22:03):
Yeah, I just have, I copy and paste it.
I have it in my Apple notes andI just copy and paste it at the
end of all of my posts.
Speaker 2 (22:10):
I love it.
Speaker 1 (22:12):
So how do you decide what to talk about on LinkedIn?
Speaker 2 (22:15):
It's a great question .
It goes back a bit to, again,you, your decision maker.
Like what?
What are they struggling with?
What, in your experience, ifthey started to understand and
also knowing, like, what stageof the buyer journey they're at?
So do they need to be educatedthat LinkedIn's important, or do
they know LinkedIn's importantbut they need to be educated on
(22:37):
how to use it better?
So, knowing which stage they'reat, but also what you want to be
known for, is also part of it.
Yes, it's, it's about youraudience.
But what do you like at the endof the day, what do you, uh, if
you walk into a room, what doyou want people to be like, oh,
that's Kathleen, she's theso-and-so expert.
So, what do you want to beknown for?
And then isolating within that,isolating the, the potent
(23:02):
expertise, potent expertise thatyou can teach.
So we, in our work, we've got, Idon't know, maybe 15, 20
evergreen frameworks of how youcan take these bigger ideas and
start to build them into piecesof content.
So the teachable pieces, thecomparison pieces, the framework
breakdowns, your observations,your future, future predictions.
(23:24):
So how to do that is againreally going to depend on, a,
your intention, but B what youwant to be known for.
And also, I'm sure you knowthere's a lot of testing.
You're going to have to testand see what what your audience
resonates with, what leads toconversions and what leads to
people being like oh, that wasit.
I want to hire them to knowmore about that or to apply that
to my business.
Speaker 1 (23:45):
Yeah, I always say marketing is a lab.
You need to have a hypothesisand test it and see what works.
And you know what?
A quarter from now it might notwork anymore and you have to
test out something new.
Speaker 2 (24:00):
Totally.
And also you have to.
I love, I love this combobecause you have to remove
yourself.
Yes, like what you want to beknown for, but also within that,
it may not.
You can't have too manypreferences, because it may not
be the exact piece of it.
They they may.
Your audience is going toinform really what they want to
know about a lot too, so youhave to really what they want to
know about a lot too.
So you have to not take thingspersonally either.
Speaker 1 (24:32):
Yeah, yeah.
And when I am just at a loss ofwhat to post about, I'll do two
things.
I'll look at whatever my corecontent is what did I release
most recently?
Can I break a small piece ofthat and expand on it and make
that the post?
And the other thing is likebreaking apart an offer into
little pieces.
What would people care about orwhat's an objection that comes
up when I'm talking about thisoffer?
(24:52):
Could I post about that?
Those are easy ways to findsomething to talk about.
Speaker 2 (24:58):
Totally yeah, the questions people are asking you
in enrollment calls the DMs thatyou get.
Yeah, answering people'squestions or objections is a
fantastic piece of content.
Speaker 1 (25:10):
Yeah, I'm going to one sec Resumed.
Okay, I want to know how peoplecan work with you.
Speaker 2 (25:20):
Oh, that's a great question.
Yes, Our signature offering.
We do a lot of strategy andconsulting.
So if you're a founder andyou're, like I know, my decision
makers on LinkedIn, I want tobe getting leads from it and be
want to have a more robustonline presence.
We'll sit down with you and wewill walk you through the
messaging that's going toconvert on it through your
(25:40):
LinkedIn profile, walk youthrough a content strategy,
coach you for a month whileyou're implementing all the new
content, give you feedback andhave it be optimized for the
platform.
So that's our six week, what wecall our LinkedIn accelerator
intensive.
The other way is we run achallenge quarterly, so we just
finished one.
We have a well.
Our next one will start end ofAugust and begin in September.
(26:03):
So our your Story Gets BusinessStorytelling Challenge, and
then we're also rolling out awhole bunch of digital products.
So if you go to our website,we've got in-depth lead gen
workshops, content workshops andgeneral LinkedIn how-to
workshops on our website as well.
Speaker 1 (26:20):
I love that.
So I have a quick question Isthe Accelerator one-to-one or is
it group?
Speaker 2 (26:25):
Great question, All one-to-one.
So we do everything in Notion.
So we custom build out a wholeNotion hub for your business.
So a lot of it's async.
The rest of it is over Zoom andone-on-one.
But at this time we don't havea group cohort.
We enjoy the one-on-one work.
Speaker 1 (26:42):
Yeah, I get that.
That's what I'm doing right now.
I'm just branching out intogroup.
Speaker 2 (26:46):
now, after 100 years, yeah, it's a whole different
business, but I see the value inthe coaches and consultants
that offer it.
Speaker 1 (26:58):
So go find Molly over on LinkedIn and I'm going to
have that in the show notes pagewhen this goes out to the pod,
and thank you again for joiningme.
Thanks so much, Sarah.
This was a really fun combo.
If you enjoyed this UncutSummer Series episode, please
like, share, subscribe and tella friend about it.
I'll see you next week.
Hey, hey, welcome to episode 147.
This is a rewind episode of alot of people's favorite episode
ever Molly Godfrey talkingabout her LinkedIn strategy.
Enjoy, do you think you couldintroduce yourself to the
audience?
Speaker 2 (00:21):
Yeah, definitely.
Thanks again for having me.
I'm Molly Godfrey, based in NewYork, co-founder of Build
Impact Convert.
My business partner and I run aLinkedIn growth agency for
leaders and founders who want toexpand their presence online
without burning out, withoutfeeling overwhelmed through
content strategy and LinkedInmessaging.
Speaker 1 (00:38):
Yes, and we met through pollen, I think it was,
and everybody just raves aboutyou on pollen, like molly, she's
the expert on linkedin, oh it'sa great group.
Speaker 2 (00:52):
I'm so glad you found it.
You're newer, right.
Speaker 1 (00:54):
You joined this year I did join this year, yeah, um,
I'm still deciding if I'm gonnastay in it or not.
Everyone, everyone seems cool,though.
Speaker 2 (01:05):
Fair enough, fair enough, yeah, it's a cool group.
It's a cool group.
Speaker 1 (01:14):
Yeah, so we're going to dig in.
So this episode is specificallyfor founders who want to grow
on LinkedIn, and that is so manypeople who listen to this show.
I get that a lot.
So let's start with what I hearthe most from founders, and
that's I don't have the time todo this, I don't know what to
talk about and I don't have thetime.
So how do you address that?
(01:35):
When you, let's say, I'm afounder and I'm like Molly, help
me, what's the first thing thatyou do?
Speaker 2 (01:43):
A it's totally understandable.
I don't even have the time forLinkedIn and I run a LinkedIn
business, so definitely notalone.
I would say the first thing istake the pressure off, like you
don't have to be on there 24,seven.
You don't have to even be onthere every single day.
We literally have all of ourclients posting three times a
week, so for some people, that'sa huge relief.
Also, for some people that havenever posted, they're like oh
(02:05):
my God, three times a week.
But you definitely don't haveto be on there every day and
know that with the rightstrategy and focus, you can have
a huge impact on LinkedInwithout a ton of effort.
But most people just have noidea what they're doing, myself
included when I started.
So you're, you're not going tosee results without an intention
and without a strategy is thefirst thing I'll say.
Speaker 1 (02:27):
That is so accurate.
Well, I started LinkedIn in2006.
I think they're probably stillin beta.
They were brand spanking new,but over the years I've
consistently been on there and Ididn't gain traction until the
(02:47):
last I don't know, maybe twoyears so yeah, you can be active
on it and still not gaintraction if you don't have that
strategy to rely on.
Now you mentioned that you haveyou, you want to.
You have strategy meetsauthenticity, like what is
(03:08):
LinkedIn algorithm really like,but what also works for you.
So can you explain that to me?
Speaker 2 (03:14):
Totally, totally so.
I came from the blogging,Instagram, facebook, pinterest
world before LinkedIn, so it'ssuper important to also just
have the right mindset.
Like, linkedin is a totallydifferent place.
I love the idea of repurposing,but just a hard truth you
cannot take the same contentfrom other social media and put
it on LinkedIn.
(03:34):
That's like mistake number onethat a lot of people make in the
beginning.
So you have to understand thatLinkedIn is a very unique
platform.
A it's originally built for jobseeking networking corporations
to do recruiting, talent search.
So you have to know whereyou're, you have to know your
audience, you have to know whereyou're showing up, so you can't
(03:55):
.
A the storytelling is very,very different than you'll find
other places.
And.
B you have to play to andleverage what LinkedIn likes,
but also find that intersectionof what's actually authentic to
you.
So I would say it is moreprofessional.
So you've got to understand thehearing level of that audience
to really get traction.
Speaker 1 (04:17):
Yes, you are accurate , it is professional.
People don't want to hear aboutlike too much about your
personal life unless it tiesinto some sort of learning point
, the one, the post that I payattention to.
It's always like oh wow, that'spretty freaking smart.
I'm going to save that oneSomething that I can take with
(04:38):
me and take action on.
And so I want let's talk aboutthe LinkedIn algorithm.
What right now constantlychanges?
What right now does LinkedInreally like?
It is constantly changing.
Speaker 2 (04:53):
They're doing a lot of behind the scenes that I.
They just launched games, whichI think is very interesting.
So just launch games.
I noticed that too.
I haven't haven't experimentedwith that.
They're apparently in the inthe midst of launching like a
shorts, like a YouTube shorts orI got access to that.
Oh, you did, yeah, cool, um, andit's.
(05:15):
It's really a mixed bag.
I would.
I would say, still to this dayI?
This happened to me last week.
It's good writing.
The algorithm likes goodwriting.
Like last week I had a post I,just to be honest, like nailed
the hook and I was like, wow,that post did so well in
comparison to the rest of mycontent, cause I just like got
the hook right.
You know.
So I would say kind of anannoying answer.
The algorithm likes goodwriting.
(05:36):
It likes when you are speakingabout the subject matter that
your profile is built for.
So, if you're going to wayward,I also like oh, I really was
just like in line with what myprofile is built for, and then
it's.
It's really a mix.
Sometimes our short form getsreshared and does really well,
but I will say a long form kindof explainer, like going in
(05:58):
depth into one of yourframeworks.
Those are also doing well rightnow too.
So even it keeps me daily on mytoes, to be honest.
Speaker 1 (06:06):
It really does.
It's constantly changing where,like one month, I'm killing it
so much engagement and then I'mlike what did I do wrong?
Why is LinkedIn mad at me thisweek?
Speaker 2 (06:18):
I know Well, I wrote this post this morning and I was
like, oh, there's so muchpsychology in here.
This is going to be a bangerNothing.
I wrote a post last week soinformal, it was just literally
how I would speak as a human andit's just honestly something
that I personally feel blew upand I was like wow.
Speaker 1 (06:36):
All right, got it, I don't.
I don't get you LinkedIn.
Gods, why are you loving?
Speaker 2 (06:42):
this one, so I'll I'll go back to one of your
opening questions.
The other thing to to save timeand save just mental peace when
it comes to LinkedIn is youjust you have to know what are
the right metrics for you.
You will get burnt out, youwill get overwhelmed, you will
get exhausted If you're payingattention to the wrong things
and comparing yourself andtrying to be a different type of
creator.
(07:03):
That makes sense for yourbusiness, because there's just
different strategies for yourintention.
So knowing how you're meant tobe showing up, depending on your
business goals, is also superimportant.
Speaker 1 (07:14):
That's really good advice.
I have an itch in my throat.
It's that time of year.
Yes, yes, it is.
Allergies are rearing theirugly head right now.
Something I noticed aboutLinkedIn lately is remember the
carousels were doing so so well,and they're dead now.
Speaker 2 (07:38):
Totally.
I still love a good carouselbut I agree I don't think that's
the tool for audience growth,like it was a year or two, a
year, year and a half ago yeah,yeah, probably like 2023.
Speaker 1 (07:51):
They were on fire and now it's like the it's now.
Speaker 2 (07:55):
It's the uh, it's the tweet screenshots.
So yeah, that's, true I wasjust looking at a friend all her
tweets screenshots are goingviral, so that is true.
Speaker 1 (08:06):
I did one of those and I barely put any content as
part of that post and that oneblew up, yeah it was um, was it
the one that I love this post,your, your real internet friend
support.
Oh yes.
Yes, it was about biz dev andlike making your business
friends.
That's right.
Yeah, that blew up and it wasmostly just a screenshot of a
(08:29):
tweet.
Speaker 2 (08:31):
There you go.
Speaker 1 (08:33):
Yeah, but I found that that topic really resonated
because anytime I talked aboutit it blew up, so maybe it was
more of the topic than anything.
Yeah.
Speaker 2 (08:41):
I, I.
But again, to go back to theother question, the LinkedIn
algorithm, it just wantsconversations happening in your
content and wants it to besocial.
It wants people to becollaborating.
So the more replies you get inyour comments, the more.
The more ways you're gettingtagged in your own content, the
more that's going to be pushedout.
So I always like to try toreply, like if.
(09:03):
If my co-founder has a post, Iwill try to reply to someone
else's comment within thecomment feed, just to like start
another thread of conversation,cause that that does boost it.
Speaker 1 (09:12):
That's really good advice.
I've never heard before sostealing that, okay.
So how do you work withfounders?
You have them post three timesa week.
Is there anything else thatyou're advising them to do to
grow?
Speaker 2 (09:27):
Yeah, I should really make a post about this.
If there was one thing to doevery single week, no matter
what, regardless, if you post,regardless how you feel for the
week, max out.
This is if, if you have premium, max out your hundred
connections that you can makeevery week.
So make industry lists.
Go through the communities.
That's how we met.
We've literally met through acommunity, me adding people on
(09:50):
LinkedIn.
Go through communities.
Sometimes it will even suggestyour address book Be
consistently adding that ahundred people a week.
I can't tell you how many timeswe've added someone just with a
simple message hey, came acrossyour profile.
Or hey, we help female founders.
It doesn't have to be spammy orpitchy, it can just be a hey,
saw you on here.
This is what we do.
Let me know if it makes senseto chat If you do that 100 times
(10:13):
every single week.
The way that that compounds.
We are getting so much businessfrom the people that we added
anywhere from, like September toFebruary because we added them.
They've been lurking in theaudience Now.
Now they're reaching out andlike hey, you know, I saw your
post, I want to chat now.
So it's a phenomenal kind ofpassive but important is dev
strategy.
Just add a hundred connectionsevery single day.
Speaker 1 (10:35):
That is really good.
I am not good about that.
Only when I attend events.
I go to a like um virtualevents and I'll immediately go
in the chat, like everybodydropped your LinkedIn profile
and I'll connect with everyonethen.
So it's always in spurts, but Iby no means do it that way,
which I'm going to start doing,and again, it comes down to your
(10:58):
business goals.
Speaker 2 (10:59):
If, if, if you're newer to LinkedIn, don't really
know what you're doing, that's agreat way to just again build
an audience, get some momentum.
You will eventually get to thepoint where it's organic, like
organically.
You're having a hundred newfollowers come in every week, so
you don't have to do it forever.
But I would say, if you'retrying to get some momentum,
it's a great and again, you can,you can have.
Speaker 1 (11:40):
I could do more.
I'm not doing anything to dothat at this point.
Yeah, hmm, okay, so we'reconnecting with our 100 a week
and we're posting three times aweek.
What is your stance oncommenting?
How important is it?
Speaker 2 (12:01):
It is and it isn't.
There's just weeks that I likelast week I was traveling, I was
at a conference.
This week, oh, I had tons ofcomments.
I need to reply to you.
Just, you never know.
So I got my mom on LinkedIn.
She's a founder, she's in hersixties and I love it because
she doesn't necessarily knowwhat she's doing, but she's just
having fun on there and sheleft a comment on um, I can't
(12:23):
write it was.
It was a bigger post about uh,products that women have
invented.
So she left a comment on there.
The comment went viral.
She got like 50 likes on thatand I was like hey, go, mom, but
B, if, if, you, if, and why itdid.
Well, she just added her reallyunique, authentic POV on that.
So comments are, they're likemini billboards for your
(12:43):
business.
Again, if your headshots clear,if your headlines clear, you
leave a comment, a thoughtfulcomment that provokes some sort
of new perspective in someoneelse, they'll likely go to your
profile.
If your profile is optimized,they may literally convert from
that comment.
So we've gotten a lot and we'vegotten a lot of business, and
through comments and also when,when people tag you.
So they are important.
(13:05):
You know, don't burn yourselfto the ground.
You know trying to leavecomments every single day for
hours and hours, but I would say, once or twice a week, get on
there for 20 minutes just toleave, and what you can do to
save time on that is make a listof your strategic partners.
So, sarah, you're one of mine.
I love leaving comments onyours.
I try and prioritize getting onyour content, you know just
(13:26):
make your list of people.
Speaker 1 (13:28):
I have a bell ringing for yours too.
Speaker 2 (13:31):
I love it, you know, because you know like you like
the work that you're doing.
So just strategically makingthat curated list, it should
only take you, you know.
If you do that once or two ortwo-ish times a week, it can be
really impactful yeah.
Speaker 1 (13:46):
Yeah, I have found that my biggest growth weeks are
when I make it a priority tocomment on other people's posts,
especially, you said, strategicpartners.
It has been really helpful tofind ones that have the same ICA
as you ideal customer avatar,because the people your dream
(14:07):
clients are already commentingon that other person's posts, so
they're seeing yours.
You end up in their, in theirfeed when you do that.
Speaker 2 (14:17):
Totally.
The best advice I can give isthink about.
This is how I grew my firstbusiness so quickly is I just
nailed it with my strategicpartners.
I found a coach who I am nowreally good friends with.
I found a coach who didsomething just slightly
different but had the exact sameaudience, and so we would just
comment on each other's stuffall the time and just so many of
(14:38):
her people came over.
We eventually did a bigcollaboration.
My people would go to her.
So think about someone who doessomething tangential, but not
quite it.
If you nail it, you just got tofind those like one or two
people and again build an author.
We're now really good friends,but the potential is there to
just really take advantage ofwhat other creators have built
(14:59):
and recipro you know reciprocate.
You know support their content.
Speaker 1 (15:04):
It's borrowing other people's audiences.
I talk about this all the time,especially when you're first
starting out and you're at netzero.
I rely very heavily onborrowing other people's
audiences, building strategicpartners and building a platform
where that you could leverageto build those relationships in
(15:24):
the first place Totally.
Speaker 2 (15:27):
Makes everything so much easier.
Speaker 1 (15:31):
Yeah, oh, you have what's authentic to the founder
story.
Can you tell me what that is?
Speaker 2 (15:41):
Totally so.
We, we, we did a challenge, Iguess about a month ago now, and
we really dug into this withthe people that joined.
But you want to think about,like, what are the values of
your decision maker?
So, for us, our founders valuecourage, risk-taking,
persistence, resilience, and youknow, they, they, they resonate
with that.
That's, that's, those arevalues they try and embody,
(16:01):
those are values that areimportant to them.
But the the, the trick then islike, what, what of your own
story does that authenticallyagain intersect with?
So, um, you know, for meleaving corporate, for me
starting starting a secondbusiness, thinking about those,
those parts of my own journeywhere I had to keep trying.
(16:22):
You know, I worked for startupsand they didn't, and they
didn't work.
I, you know, moved crosscountry to start a new career.
So you want to think about,like, what are those authentic?
Like pivotal, I would say, thepivotal moments in your life?
Like, what are those pivotalmoments that you can turn into a
parable or a story lesson?
Linkedin loves those, but again, it's got to intersect with
your.
You don't want to just talkabout yourself.
To talk about yourself, it'sgot to intersect with what your
(16:45):
decision maker, how that, howthat will build more trust with
them.
Speaker 1 (16:49):
Yeah, yeah.
I think that it's important toto talk about the mistakes that
you've made.
It feels, I mean, it's a lotmore authentic saying, well, my,
you know, things aren't asperfect as they look on social
media.
This is the mistake I made.
This is how you can avoid it.
Oh, that content is literally,like literally.
Speaker 2 (17:10):
So much of our business has come from the
mistakes that the quote unquotefailure.
What we learned?
Taking account If you takeaccountability for the ways you
messed up, Take accountabilityfor the ways you messed up, we
love it.
We love humility and leadership, you know.
Speaker 1 (17:25):
Yeah, it just feels so real to hear that and it
gives you permission to try newthings because, well, they
messed up.
I can try something new andmess up, and I've messed up a
lot.
Speaker 2 (17:40):
Oh, so many.
The lessons are rich inentrepreneurship.
Speaker 1 (17:45):
Yes, yes, they are Well.
Okay, I'm looking at numberthree on your list of your
learning points how to convertfollowers into buyers through
testimonials and key studies.
Let's talk about that.
Speaker 2 (18:01):
Yeah, I actually I was super excited to talk to you
about this.
I was just, uh, the conferenceI was at last week and it was
this, this workshop on salesmessaging versus marketing
messaging, and I was like, oh mygosh, this is literally what
what we teach our clients to do,but I that wasn't how I was?
I haven't yet, but I totally am,because it communicated in a
(18:22):
way that really had meunderstand.
That's actually the work thatwe're doing with this.
This point is marketing issuper important, you know,
getting visibility, brandawareness.
But if your intention onLinkedIn is to get business and
see conversions, you also haveto have sales messaging and and
one of the easiest I'm going tosay uh, yeah, I guess the, the,
(18:45):
the, the easiest and um, kind ofcan fit in with the rest of
LinkedIn content and not standout as like, hey, this is a
sales post is telling a storyabout a transformation you took
a client through.
So that is the.
So our company name is buildimpact, convert.
So build an audience impactwith your story and then convert
them with those sales messagingposts embedded in a client case
(19:08):
story, a client transformationCause.
At the end of the day, peoplewant to know if I hire you,
you're going to get me results.
So how can you again,authentically and tastefully do
that in the context of aLinkedIn platform?
Speaker 1 (19:20):
Yeah, I think I saw one of your posts recently where
you were talking about the um,one of your clients, and um how
they brought on new clientsthrough LinkedIn.
It was like a very specificexample, but I was like that
that works.
Molly knows what she's talkingabout.
Speaker 2 (19:41):
Yeah, yeah, we, I again.
I I love storytelling.
I like to try and fit it into.
You know, uh, uh, the.
You know where they started andand and have the post start
with what, what, what, what'sthe dream of your ideal client?
So I, I'm trying to think ofwhich one you might've seen.
You know, we helped a clientget booked out.
(20:02):
We helped her.
She got so much business fromLinkedIn she doesn't have time
for LinkedIn anymore.
So that might have been it.
Speaker 1 (20:08):
That, I think, was the one that pops out to me.
Speaker 2 (20:12):
Yeah, yeah, but it's a super important part of the
strategy.
A lot of this is the mistake wesee a lot of founders make is
they're doing all marketing,which is great, but they're not
doing any sales marketing ormessaging, and so super
important to build that in andreally think about what is the
dream outcome your decisionmaker wants.
(20:33):
How can you take them through astory of how you did that for
someone else?
We all the time women arefounders say you know, we hired
you because you post about theresults that you get for your
clients all the time.
Women are founders say you knowwe hired you because you post
about the results that you getfor your clients all the time.
Speaker 1 (20:45):
And I was like great, it's working.
Love to hear that.
Yes, brilliant, now you do thesame and you look at the same
results.
Yeah.
Speaker 2 (20:52):
Yeah, it's, it's overlooked, but super important.
Speaker 1 (20:58):
Yeah, I uh how to create compelling subject matter
expertise through LinkedIncontent.
So one thing before we move onto that point, which is the
final point a more passive wayto sell through your LinkedIn
posts is like a postscript kindof thing.
I call it a post signature formy clients.
(21:20):
I call it a post signature formy clients.
It's just constantly remindingthem what you do, the
transformation that you pullyour clients through and who you
do it for.
And it's passive and easy, andI have started getting so many
more DMs for my service after Istarted doing that.
I love it.
Yeah, People love the PS.
They love the PS and emails too.
(21:40):
If you're doing an educationalemail, add a PS with some action
that they can take to work withyou and you'll get more replies
.
People just forget.
You know they forget that theycan work with you and not just
learn from you.
Speaker 2 (21:53):
Totally.
It's such a good point.
Yeah, yeah, really powerful andnot a ton of extra work to add
a couple lines of impactful textat the bottom.
Speaker 1 (22:03):
Yeah, I just have, I copy and paste it.
I have it in my Apple notes andI just copy and paste it at the
end of all of my posts.
Speaker 2 (22:10):
I love it.
Speaker 1 (22:12):
So how do you decide what to talk about on LinkedIn?
Speaker 2 (22:15):
It's a great question .
It goes back a bit to, again,you, your decision maker.
Like what?
What are they struggling with?
What, in your experience, ifthey started to understand and
also knowing, like, what stageof the buyer journey they're at?
So do they need to be educatedthat LinkedIn's important, or do
they know LinkedIn's importantbut they need to be educated on
(22:37):
how to use it better?
So, knowing which stage they'reat, but also what you want to be
known for, is also part of it.
Yes, it's, it's about youraudience.
But what do you like at the endof the day, what do you, uh, if
you walk into a room, what doyou want people to be like, oh,
that's Kathleen, she's theso-and-so expert.
So, what do you want to beknown for?
And then isolating within that,isolating the, the potent
(23:02):
expertise, potent expertise thatyou can teach.
So we, in our work, we've got, Idon't know, maybe 15, 20
evergreen frameworks of how youcan take these bigger ideas and
start to build them into piecesof content.
So the teachable pieces, thecomparison pieces, the framework
breakdowns, your observations,your future, future predictions.
(23:24):
So how to do that is againreally going to depend on, a,
your intention, but B what youwant to be known for.
And also, I'm sure you knowthere's a lot of testing.
You're going to have to testand see what what your audience
resonates with, what leads toconversions and what leads to
people being like oh, that wasit.
I want to hire them to knowmore about that or to apply that
to my business.
Speaker 1 (23:45):
Yeah, I always say marketing is a lab.
You need to have a hypothesisand test it and see what works.
And you know what?
A quarter from now it might notwork anymore and you have to
test out something new.
Speaker 2 (24:00):
Totally.
And also you have to.
I love, I love this combobecause you have to remove
yourself.
Yes, like what you want to beknown for, but also within that,
it may not.
You can't have too manypreferences, because it may not
be the exact piece of it.
They they may.
Your audience is going toinform really what they want to
know about a lot too, so youhave to really what they want to
know about a lot too.
So you have to not take thingspersonally either.
Speaker 1 (24:32):
Yeah, yeah.
And when I am just at a loss ofwhat to post about, I'll do two
things.
I'll look at whatever my corecontent is what did I release
most recently?
Can I break a small piece ofthat and expand on it and make
that the post?
And the other thing is likebreaking apart an offer into
little pieces.
What would people care about orwhat's an objection that comes
up when I'm talking about thisoffer?
(24:52):
Could I post about that?
Those are easy ways to findsomething to talk about.
Speaker 2 (24:58):
Totally yeah, the questions people are asking you
in enrollment calls the DMs thatyou get.
Yeah, answering people'squestions or objections is a
fantastic piece of content.
Speaker 1 (25:10):
Yeah, I'm going to one sec Resumed.
Okay, I want to know how peoplecan work with you.
Speaker 2 (25:20):
Oh, that's a great question.
Yes, Our signature offering.
We do a lot of strategy andconsulting.
So if you're a founder andyou're, like I know, my decision
makers on LinkedIn, I want tobe getting leads from it and be
want to have a more robustonline presence.
We'll sit down with you and wewill walk you through the
messaging that's going toconvert on it through your
(25:40):
LinkedIn profile, walk youthrough a content strategy,
coach you for a month whileyou're implementing all the new
content, give you feedback andhave it be optimized for the
platform.
So that's our six week, what wecall our LinkedIn accelerator
intensive.
The other way is we run achallenge quarterly, so we just
finished one.
We have a well.
Our next one will start end ofAugust and begin in September.
(26:03):
So our your Story Gets BusinessStorytelling Challenge, and
then we're also rolling out awhole bunch of digital products.
So if you go to our website,we've got in-depth lead gen
workshops, content workshops andgeneral LinkedIn how-to
workshops on our website as well.
Speaker 1 (26:20):
I love that.
So I have a quick question Isthe Accelerator one-to-one or is
it group?
Speaker 2 (26:25):
Great question, All one-to-one.
So we do everything in Notion.
So we custom build out a wholeNotion hub for your business.
So a lot of it's async.
The rest of it is over Zoom andone-on-one.
But at this time we don't havea group cohort.
We enjoy the one-on-one work.
Speaker 1 (26:42):
Yeah, I get that.
That's what I'm doing right now.
I'm just branching out intogroup.
Speaker 2 (26:46):
now, after 100 years, yeah, it's a whole different
business, but I see the value inthe coaches and consultants
that offer it.
Speaker 1 (26:58):
So go find Molly over on LinkedIn and I'm going to
have that in the show notes pagewhen this goes out to the pod,
and thank you again for joiningme.
Thanks so much, Sarah.
This was a really fun combo.
If you enjoyed this UncutSummer Series episode, please
like, share, subscribe and tella friend about it.
I'll see you next week.
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