Episode Transcript
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Speaker 1 (00:00):
Welcome to Tiny
Marketing.
This is Sarah Norrblatt, andthis is a podcast that helps B2B
service businesses do more withless.
Learn lean, actionable, organicmarketing strategies you can
implement today.
No fluff, just powerful growthtactics that work.
Ready to scale smarter, hitthat subscribe button and start
growing your business with TinyMarketing.
Speaker 2 (00:24):
Hey, hey, welcome
back to tiny marketing, the show
where we turn big businessstrategies into bite-sized,
doable action steps, especiallyif you're all by yourself.
I'm Sarah Noa Blach, your hostand your favorite fractional
marketing director.
Today I want to pull back thecurtain on something that's been
quietly but powerfully changingthe game for a lot of solo
(00:48):
business owners and tiny teams,and that something is the
one-to-one support inside theTiny Marketing Club.
Now, when you hear membershipclub, you probably think cool,
I'll get access to sometemplates and trainings and
maybe a Slack group.
I'll forget to check.
But this club, it's not justcontent, it's connection.
(01:11):
It's me in your cornerpersonally, actually me.
So in this episode, I want towalk you through exactly how
that one-to-one support worksand how it can totally transform
the way you show up in yourmarketing.
So this is episode three, Ithink, in our five-episode
(01:34):
series around the Tiny MarketingClub.
So we have one more after thiswhere we're deep diving on
something special within theTiny Marketing Club.
So let's go to segment oneoffice hours, your fractional
marketing director on call.
Think of this like yourbi-weekly check-in with your CMO
(01:55):
.
Only, I'm not going to send youa $10,000 invoice Every other
week.
I open up office hours.
These are time slots where youcan hop in on Google Meets and
ask me absolutely anything.
I'm just hanging out theredoing my thing until you show up
.
So if you can't figure out whatto post on LinkedIn this week,
(02:17):
come in.
You want feedback on yourfunnel or your landing pages?
Come into the Google Meet.
You need help mapping out yournext offer or campaign.
Come in.
You have a sales call coming upand you aren't sure.
Maybe you're having a bad runand you need some support.
You need to role play a littlebit.
Come in, we talk it throughlive in real time.
(02:40):
I give you answers, next stepsand sometimes, if you need it, a
little pep talk to get you backin the game.
Sometimes I'm even your techsupport.
I've literally had people pullup the software that they're
working on and screen share itwith me so I can walk them
through, step by step, how tofix the thing that they're
working on.
(03:00):
This is high touch support thatmost business owners don't get
unless they're in a mastermindor paying for private coaching,
and I've made it part of themembership because I know how
powerful it can be to feel likeyou're not alone in your
marketing.
Okay, let's get into segment twoMonday morning marketing.
It's monthly co-working withstrategy.
(03:20):
The first Monday of every month, we co-work together on Google
Meets.
Now, this isn't just backgroundnoise while we pretend to be
productive.
This is focused theme time toactually get your marketing done
.
I'll usually start off with a10-minute talk where we go over
what our goals are for the dayand what we need to do to get to
(03:42):
work.
During this time, you can writeyour newsletter, schedule your
next batch of social media posts, outline your next lead magnet,
build your sales page and thebest part is I'm right here with
you.
If you get stuck, you canunmute and ask me a question.
You can chat me and say, hey,is this headline working?
(04:04):
And I'll give you feedbackright on the spot.
It's like co-working with astrategist in your pocket.
Okay, on to segment three DMcoaching with 24-7 access.
Well, almost Sometimes youdon't need a video call, you
just need an answer fast.
Sometimes you don't need avideo call, you just need an
(04:25):
answer fast.
Inside the Tiny Marketing Club,you get direct access to me via
DM.
It's right inside.
You can literally just DM me.
So if you're staring at aconfusion, tech integration or
second guessing your emailsubject line.
You don't have to spiral.
You can literally drop yourquestion in the club's private
(04:46):
chat, one-on-one with me, andI'll respond with clarity, next
steps or even a quick audiomessage to talk you through it.
Sometimes it's a loom video.
Depends on what you need.
This has been a game changerfor members because it's just
enough support at exactly theright time.
You don't need a big in-depthstrategy in that moment.
(05:08):
What you need is some on-demandsupport.
You need some help right now.
So no more waiting two weeksfor your next strategy call, no
more Googling for two hours tofigure out how to write the
perfect CTA.
You just ask me, that's it.
You just ask me Okay, segmentfour loom reviews because is
(05:31):
this good?
Is a real question?
Okay, so real talk.
Sometimes you just need someoneto look at your stuff and tell
you the truth your landing page,your welcome email, your lead
magnet, your pitch deck Insidethe club.
You can send me what you'reworking on and I'll record a
loom walking through it.
I'll tell you what's working,what needs tweaked and give you
(05:53):
suggestions to tighten things upor elevate it and get more
people on it.
It's not about making you feelbad, it's about giving you that
pro eyes on your work boost soyou can move forward with
confidence.
You know this thing is working.
No more launching in a vacuum,no more second guessing.
You get a marketing mentorshipon your actual materials that
(06:17):
you're creating.
This is more than a membership.
It's a marketing safety net.
So let me ask you this whatwould your business look like if
you didn't have to guess yourway through your marketing, if
you had someone to ask when yougot stuck, confused or
overwhelmed, if you knew thatevery time you launched, posted
(06:41):
or pitched you had support?
I have had members inside ofthe club DM me say I have a
sales call in a couple days.
Can we run through this?
Can you talk me through thisand we do?
And guess what they got?
The same.
That's what Tiny Marketing Clubgives you.
It's not just templates ortrainings, it's me, your
(07:02):
fractional marketing director,in your pocket.
So if you've been juggling allyour marketing plates on your
own and you're ready to stopwhite knuckling it, join the
club.
You don't have to do this alone.
You can head tosarahnoelblockcom slash club to
join me, or just go to LinkedInand DM me and I'll send you the
information directly.
(07:22):
I'm right there answering myown DMs, because tiny businesses
just serve big support.
Thanks for listening to tinymarketing.
I'll catch you next week.
Speaker 1 (07:33):
You love all things
tiny marketing.
Head down to the show notespage and sign up for the wait
list to join the tiny marketingclub, where you get to work
one-on-one with me withtrainings, feedback and pop-up
coaching.
That will help you scale yourmarketing as a B2B service
(07:54):
business.
So I'll see you over in theclub.