Ep 130: Scalable Sales for the One-Person Show: No Teams Required

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Ever felt like you're constantly juggling client work while anxiously hunting for your next project? The feast-or-famine cycle is the bane of solo consulting—but it doesn't have to be your reality.

The Sales Sprint is the beating heart of the Tiny Marketing Club, a focused two-week program built exclusively for independent consultants who need marketing systems that work with their schedule, not against it. Unlike traditional marketing advice that assumes you have a team or endless hours to implement complex strategies, this sprint acknowledges your reality: you are simultaneously the service provider, the admin, the CEO, and the sales department.

Week one dives straight into practical lead generation for real humans without teams. Forget endless content creation or algorithm-chasing. Instead, we focus on reconnecting with past clients who already know your value, strategically engaging in niche communities where your ideal clients gather, and implementing one visibility play that attracts attention without demanding constant maintenance. This approach builds momentum without inducing burnout—exactly what solo consultants need.

The second week transforms those conversations into a lightweight sales system that continues working while you're serving clients or taking that well-deserved break. You'll develop reusable follow-up templates, set up friction-free booking processes, and map your prospect's journey from curious to client. It's deliberately low-tech and low-effort because you don't need 18 automations—you need something sustainable that fits your one-person operation.

What makes this approach truly special is the community of like-minded solo consultants joining alongside you. These aren't people chasing billion-dollar valuations; they're professionals building sustainable businesses that provide meaningful work, financial stability, and the freedom to live life on their own terms. If you're tired of hustling without systems to support your growth, the Sales Sprint offers the perfect balance of structure and flexibility. Ready to transform how you approach client acquisition? Your sustainable, scalable sales system awaits.

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Episode Transcript

Speaker 1 (00:00):
Welcome to Tiny Marketing.
This is Sarah Norrblatt, andthis is a podcast that helps B2B
service businesses do more withless.
Learn lean, actionable, organicmarketing strategies you can
implement today.
No fluff, just powerful growthtactics that work.
Ready to scale smarter?
Hit that subscribe button andstart growing your business with

(00:20):
tiny marketing.
Hey friends, welcome back totiny marketing.
I'm Sarah Noelle Block, yourfavorite marketing strategist
for solo consultants who want toget off that feast or famine

(00:43):
roller coaster without workingaround the clock.
Today we're pulling back thecurtain on one of the most
powerful parts of the tinymarketing club the sales sprint,
a focused two-week sprintdesigned just for independent
consultants.
If you're out here building abusiness on your own no team,
maybe even no VA, just you andyour Google calendar this sprint

(01:06):
is built for you Because, let'sbe real, marketing can't be
your full-time job.
When you are the product, youare the service, you are the
admin, you're the CEO, you needa system that works with your
schedule and doesn't rely on youbeing on 24-7.
I completely understand whereyou're coming from, because

(01:27):
that's me.
I am that person too, so I knowwhat works with the time that
you have.
Let's talk about how this works.
So the last couple of episodes,you have seen how the Tiny
Marketing Club is structured.
The very first thing that we dois we do the strategic spark

(01:50):
and that builds out what yoursales sprint will look like and
also what your marketing systemwill look like.
So that's the first thing youdo and I just hand that to you.
I interview you, build it outcustom for you, hand it to you
and then we start working onthat together.
Once you have your strategicspark done, that's when the
sales sprint starts.

(02:13):
This is a biz dev sprint andthat's your jumpstart, because I
want you to earn the money forthe club before you even get
into the depth of it.
It's how we kick off your firsttwo weeks inside of the club to
help you stop guessing whereyour next lead is coming from
and how you can consistentlybring in sales with a

(02:36):
lightweight sales system to backit up.
So week one is lead generationfor real people.
Thank you guys who don't have ateam of people doing it for you
or you haven't hired a companythat's just doing cold calls for
you.
This isn't about social mediatrends or endless posting.
It's about sparkingconversations with real

(02:58):
potential clients usingstrategies you can actually
stick to.
You'll focus on reconnectingwith past clients or warm leads
that you forgot about Tappinginto niche communities where
your clients are already hangingout.
That is an easy watering holefor you to bring in sales
consistently and then runningone visibility play like a free

(03:22):
consultation offer, a miniworkshop, a resource drop, some
sort of active lead generatorthat gets people paying
attention.
Right now.
This is momentum building.
It's not burnout inducing.
No ads, no funnels, just directconnection.
You guys are service businessesand what people talk about when

(03:43):
they talk about funnels and leadgen is usually for product
companies, companies that cansell endlessly without having to
worry about the delivery of theproduct.
But you are the product here.
So we need to build a systemthat connects you to the right
people in a reasonable amount oftime and it will work for you

(04:06):
to be able to deliver theservice while also doing
everything else that you need todo for your business.
In week two, we build your solosales system.
So once you've gotconversations started, we shift
into the system mode.
This week we'll help you writeone to two follow-up emails or
DMs.
Social selling works great.

(04:27):
You can use every time.
You set up a simple bookingsystem so no one's stuck in the
back and forth of hey, when's agood time to meet?
And then you're going to mapout your yes path, the tiny
steps that someone has to gothrough from them to move from
curious to a client, thatsomeone has to go through from
them to move from curious to aclient.
It's low tech, so if you're nottechie, don't be afraid.

(04:48):
It's low effort and it's highimpact because, let's face it,
you don't need 18 automations.
You need something that workswhile you're serving your
current clients or taking thatTuesday afternoon walk that you
so deserve.
It will work for you.
The Tiny Marketing Club wasbuilt for consultants like you

(05:08):
Brilliant, capable, bookedenough to be busy, but not
always booked so you canactually breathe and take
vacations.
And the Biz Dev Sprint it's ourway of helping you build a
sales process that's as lean andefficient as the rest of your
business.
So join the Tiny Marketing Clubtoday and we'll guide you
through this sprint from day oneTogether.

(05:30):
I'll hand you the scripts, theswipe files and steps to make it
all possible without beingoverwhelmed.
And, yes, you'll be doing italongside other solo consultants
in the same boat, people whoget it, people who are building
smart, sustainable businesses ontheir own terms, who are
building generational wealth fortheir children that can be

(05:52):
passed on, for people who arelooking to make enough money to
live the life that they want andnot aiming to be billionaires.
They're aiming to be happy,comfortable people.
Head to sarahnoelblockcom slashclub it's also in the show
notes and let's turn your nexttwo weeks into the start of

(06:15):
something scalable.
That's it for this episode ofTiny Marketing.
If you know a solo consultantwho's tired of hustling without
a system, send this their way,hit that share button and if
that's you, come build yoursales machine with us.
I'll see you inside Until nexttime.
Let's keep it tiny and keep itmighty.
You love all things tinymarketing.

(06:39):
Head down to the show notespage and sign up for the wait
list to join the tiny marketingclub, where you get to work
one-on-one with me withtrainings, feedback and pop-up
coaching that will help youscale your marketing as a b2b
service business.
So I'll see you over in theclub.