Ep 134: Launch Your Video Podcast: The Ultimate Content Flywheel for B2B Growth

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Ready to transform your marketing approach and build genuine connections with your audience? Discover how video podcasting can become your most powerful growth engine.

Video podcasting isn't just another content format—it's the ultimate marketing flywheel for B2B service providers. When you create a single episode, you're simultaneously generating long-form content for YouTube, short clips for social media, audio for podcast platforms, and quotable moments for newsletters and sales pages. The distribution potential is extraordinary, allowing you to reach your audience wherever they consume content.

What makes video podcasting particularly effective is its trust-building power. When potential clients see your face and hear you share valuable insights week after week, they develop a relationship with you before you ever speak directly. This fundamentally changes your sales conversations—instead of convincing prospects of your expertise, you'll find them already sold on your knowledge and personality, ready to discuss logistics rather than qualifications.

We're launching an exclusive six-week sprint where you'll develop your show concept, set up your recording equipment (without breaking the bank), outline compelling episodes, create systematic repurposing workflows, and publish your first episode with a proper promotion plan. Whether you join through the Tiny Marketing Club membership or as a standalone participant for $1,500, you'll walk away with a powerful marketing asset that builds your brand and sales pipeline simultaneously. Visit hellotinymarketing.com today to secure your spot before we begin—your audience is waiting to hear what you have to say!

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Episode Transcript

Speaker 1 (00:00):
Welcome to Tiny Marketing.
This is Sarah Noa Blach, andthis is a podcast that helps B2B
service businesses do more withless.
Learn lean, actionable, organicmarketing strategies you can
implement today.
No fluff, just powerful growthtactics that work.
Ready to scale smarter?
Hit that subscribe button andstart growing your business with

(00:20):
tiny marketing growing yourbusiness with tiny marketing.

Speaker 2 (00:24):
Hey there and welcome back to tiny marketing show.
I am Sarah Noah Black and todaywe're diving into one of the
most powerful tools in yourmarketing toolkit video
podcasting.
If you've been thinking aboutlaunching a podcast or leveling
up your current one, thisepisode is for you Because right

(00:45):
now, inside the tiny marketingclub, we're doing a six-week
sprint where I walk you throughlaunching your own video podcast
step-by-step.
It's included with yourmembership or you can join the
sprint as a standalone for$1,500.
By the end of the six weeks,you'll have your first episode
recorded, edited, published,promoted for real.

(01:07):
Let's talk about why this printexists and why now is the
perfect time to launch your show.
So why video podcasting worksright now.
We all know that content isking or queen, if you ask me.
But distribution matters more.
No one's seen your content.

(01:27):
Does it really matter?
Video podcasts check both lists.
So you have your show, but youalso have further distribution
because you can also put it onYouTube, linkedin, facebook, all
of the podcast platforms,Shorts, reels there's so much
you can do with a video podcast.

(01:48):
You create one episode andyou've got long-form content for
YouTube, on your website,wherever, short-form clips for
Reels for TikTok, for LinkedIn,you get audio for Spotify and
Apple or wherever else youlisten to podcasts and quotes
for social media, yournewsletters, your sales page.

(02:11):
It is the ultimate contentflywheel and right now,
platforms love this kind ofcontent.
Video builds trust fast.
People are seeing your face.
They're getting a deal for anidea of what your personality is
like.
It humanizes you and it makespeople feel like they know you

(02:32):
before they ever get on a salescall.
And I can tell you from my ownexperience after having a
podcast.
The majority of the time I geton a sales call, all I'm talking
about is logistics, like whencan we start, how much does it
cost, what does the offer looklike?

(02:54):
But I don't have to sell myselfbecause my content has already
done it for me.
They already know what I knowbecause I'm talking about it on
a podcast.
They already know what I knowbecause I'm talking about it on
a podcast.
They already know that we wouldvibe because they've been
listening to me and they know mypersonality.
Okay, so here's the truth.
Most people aren't ready to buythe first time that they find

(03:17):
you, but if you're in their earsor on their screens every week,
you stay top of mind.
Video podcasts give you a stageto educate your audience, build
authority, share client stories, create binge worthy content
that turns lurkers into leadsand, on top of all of that, you

(03:37):
can create so much content fromthat base.
Having that foundation of apodcast episode, you can break
it down into little teachingmoments that you can use in so
many different ways.
It's content that compounds.
You can build relationships atscale without being chained to
your inbox or social DMs 24-7.

(04:00):
So why this sprint and why now?
Here's what I hear all the time.
I wanted to launch a podcast,but I don't know where to start
or what gear to buy, or how toedit, or how to not sound like a
weirdo on camera or how to getpeople to listen.

(04:22):
That's what this sprint solves,so you don't need to do it
alone.
In this six-week sprint, we'llgo through choosing a show
concept with a nice hook thatsupports your offer.
Let me emphasize that againyour offer, it supports your
offer.
It gets people interested in it.
It sets up the tech and therecording space on a budget Like

(04:45):
we're talking MVP, minimumviable tech, outlining your
episodes and batching yourcontent so it becomes easy to
produce, creating a rinse andrepeat repurposing system, so
you don't have to create athousand different things.
You literally just break upwhat you've taught in your

(05:05):
podcast into micro teachingmoments and expand on that I
like to call them content babiesand then publishing your first
episode and promoting it.
So I will teach you how to editand publish your episodes and
how to distribute it and promoteit so people actually want to

(05:26):
listen.
You'll walk away with a showthat builds your brand and your
sales pipeline.
You know your girl does not doanything unless it also builds a
sales pipeline.
If you're ready to finallylaunch your podcast, the smart
way, here's how to join.
So one you can join the tinymarketing club and get access to

(05:50):
this sprint plus monthlystrategy calls, co-working
sessions, live trainings,on-demand trainings, a library
of plug-and-play marketingsystems, sales systems so many
things.
You get 24-7 DM access to me.
Or if you just want to join thesprint, you can join for only

(06:10):
six weeks for $1,500.
Either way, you'll walk awaywith a powerful marketing engine
and a podcast you're proud toshare.
Visit hellotinymarketingcom orgo to the link that's right
below to get started.
Spots for the Sprint are opennow and we kick off soon.

(06:31):
We haven't kicked off yet.
We're kicking off soon.
So let's get your voice outthere.
Let's build your contentflywheel that sells for you so
you can stop worrying aboutgetting into the DMs or being
available 24-7.
Your content will do that foryou and it will compound.

(06:52):
I promise you.
I've experienced this myselfand I've witnessed my clients
experience it.
It works really, really well.
So head down to the show notesand sign up for that sprint or
schedule a call with me and Ican talk you through if it makes
sense for you.
So thank you for joining and ifyou enjoyed this episode,

(07:15):
please share with a friend.
If you know somebody inparticular, let's please share
with a friend.
If you know somebody inparticular, let's share with
someone very specific.
If you know someone who hasbeen talking about launching a
podcast or a video podcast,share this episode with them.
This might interest them, andmake sure to subscribe like
comment.
Thank you so much for joiningme today.

(07:36):
You're amazing.
Goodbye.

Speaker 1 (07:42):
You love all things tiny marketing.
Head down to the show notespage and sign up for the
waitlist to join the tinymarketing club, where you get to
work one-on-one with me withtrainings, feedback, one-on-one
with me with trainings, feedbackand pop-up coaching.
That will help you scale yourmarketing as a B2B service

(08:03):
business.
So I'll see you over in theclub.